As AI’s capabilities race forward, it has the potential to make us better people and professionals while making our organizations more successful. Marketing is one of the business functions being most rapidly and dramatically transformed by AI; new tools emerge daily allowing us to enhance creativity, improve communications, streamline work and accomplish more for our clients than we ever imagined.
Reaping these benefits, however, can only come from the responsible application of AI across our business functions.
This manifesto is meant to codify Haley Marketing’s responsible AI principles. It is a living document that will help ensure we ethically use and scale AI, while adapting to evolving technologies, legislation and industry best practices.
While we are constantly experimenting with AI technologies to drive efficiency and performance across all business functions, our primary use cases today are in the generative AI space for marketing.
We use a collection of Software-as-a-Service (SaaS) products for:
This is v1 of our Responsible AI Usage Principles. We are sharing this knowing that it will evolve.
We welcome feedback from our community, and we will share future updates in the same open-source spirit of v1.
You can download a PDF version of this manifesto by clicking here. All parts of the manifesto can be used under the Creative Commons license below.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.