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Technology is amazing. With a single click you can instantly find out where those pens you bought on Amazon are – and when they’ll arrive at your door. You’re always in the know! Now, think for a minute like a candidate applying to a position on your job board: Once you hit the Submit button,… Continue reading
On this episode we talk training for your internal staff. Amy Munroe from Staffing eTrainer joins us and we ask her: With candidates being so tough to find now what are some areas of focus when it comes to recruiter training? Where is the biggest gap in training in the staffing industry right now? What… Continue reading
By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Here’s a hidden talent of Daniel Hoang, a Haley Marketing SEO and… Continue reading
Williamsville, NY–In their continued efforts to help staffing companies recruit more qualified applicants, generate high-quality sales leads and dominate search results, Haley Marketing, the largest website development, social and recruitment marketing firm serving the temporary staffing and executive recruiting industries, just launched four new pay-per-click (PPC) marketing services. Ideal for both recruiting and sales, these… Continue reading
By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Here’s a hidden talent of Robert Zielonka, a Haley Marketing Social Media… Continue reading
On this episode of InSights, Brad Bialy and Matt Lozar discuss: The importance of showcasing the right imagery on your website (1:43) Is now the perfect time to add video to your social media mix? (9:10) A Haley Marketing Group case study that resulted in a 250% increase in applications (15:46) During segment 3, Seen & Heard, they’re joined by Todd… Continue reading
I recently traveled for a conference, and the similarities between traveling and marketing struck me (maybe somewhere around 7 miles up in the air). Here is what I think makes a good trip, and a good content marketing strategy. 1. You Need to Be Prepared You can’t get to a destination without the proper preparation…. Continue reading
What are the biggest marketing mistakes staffing firms make? Our own Director of SEO and Social Media, Brad Smith joins us to tackle that question. We’ll also discuss: What should staffing owners be most concerned about right now? Where is a good place to start when developing a marketing plan? 5 years ago it was… Continue reading
Do you need to don white gloves or extend your pinky while typing? No. But whether you call it email etiquette, tech etiquette, digital communication etiquette or anything else, one thing is certain: Manners matter in staffing! Everyone is busy, and we all make mistakes. Still, communication oversights and faux pas can have serious professional… Continue reading
At its peak, Google+ had 540 million active monthly worldwide users, who interacted with the platform in a multitude of ways, including Gmail, YouTube Comments, +1 buttons and more. While for many people, Google+ never quite caught on as much as Facebook, LinkedIn, or Twitter, it was still a valuable tool in the staffing industry’s… Continue reading
In the middle of March, Facebook announced that changes are coming to its advertising platform for jobs, housing and credit opportunities. In this blog, we’ll focus on the changes coming at the end of 2019 to advertising jobs on Facebook. Remember, this is for ALL companies and not just staffing agencies. Unlike Indeedmageddon, these changes… Continue reading
Wait…Haley Marketing Group has a podcast? We sure do! What is InSights? The Haley Marketing podcast network expanded in January 2019 with the addition of InSights, which features tips and best practices from Haley Marketing’s insiders. Co-hosted by myself and Matt Lozar, with very special appearances by members of Team Haley throughout various segments, InSights… Continue reading
Marketing success depends upon clear and compelling communication, and a messaging strategy acts as your guide for developing that clear and compelling marketing. Messaging keeps your team on the same page and provides a guide for clarity in every communication you send out. If your clients and candidates find you online, it is absolutely necessary… Continue reading
Recruiting Recession For years, recruiting has been the (or at least, one of the) hottest topics in staffing. And with good reason: Our economy has remained strong, and the national unemployment rate has been at or below 4% for roughly a year. But the writing is on the wall. Everywhere you look, economists, politicians, business… Continue reading
On this episode of InSights, Brad Bialy and Matt Lozar discuss: Three ways to improve your blog’s search engine optimization (1:15), whether or not staffing and recruiting firms should be allocating time and resources on Instagram (10:03), important changes you need to be aware of if you’re advertising jobs on Facebook (17:17) During segment 1, Content Blueprint, they’re joined by Joe Ray,… Continue reading
Programmatic job advertising continues to gain momentum in the staffing industry. The ability to make data-driven decisions with your staffing agency’s recruitment budget on job boards combined with the lack of active candidates is too good to pass up. For staffing agencies looking to try programmatic job advertising, there is a very important question to… Continue reading
