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Discover the latest trends in staffing websites, social media & content marketing, SEO, PPC, graphic design and even advice providing share-worthy service!
One of the best ways to boost traffic to your staffing website is to publish more (and more useful) content. However, part of your content strategy should include a content refresh. Most companies rarely think about refreshing what they already have, but it can be an effective way to gain more traction in search engines…. Continue reading
PPPPSSSSTTT…..have you heard that recruiting is a challenge for staffing companies right now? In every conversation I have had with Haley Marketing customers, the challenge of getting enough candidates is a topic of conversation. Once you have the candidate placed on their assignment, whether they stay or not is out of your hands, or is… Continue reading
So you know you have to optimize your site for the search engines, but you have no idea where to even start. Although SEO is a long-term strategy, there are some things you can do on your own today that will put you on the right track for improving your site’s rankings. Start With These Five Tactics to Improve Your Staffing… Continue reading
Most staffing websites built on WordPress in the last few years include the option of including a “fly-in” — a call-to-action that flies in or pops up when the website is opened. Visitors to the site can click on the CTA to take the action described or click an x in the corner to quickly… Continue reading
I’ve had enough of 2020. Enough of the news. Enough of social media. Enough negativity in our lives. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all about creating certainty – in sales, recruiting, and cash flow. You need to build… Continue reading
Q: The following question was recently posted in ASA Central from the CEO of a staffing company in California who has been struggling to generate job orders: How do I get more people to buy staffing services? A: Develop a solid sales and marketing strategy, and combine it with a repeatable sales process. Find out… Continue reading
We are back for Installment 2 of our new monthly series, where we highlight our most “shareworthy” client websites.* Not only will we share these websites with you, but we’ll also give you a snapshot of what it’s like to work with us, the results you can expect and how our team knocks it out… Continue reading
Are you looking to add other individuals onto your Facebook and LinkedIn pages as admins, but aren’t sure where to start? Below is an easy step by step guide to help you add new members onto your company pages. Adding Admins to Facebook: 1. Go to your company page. 2. Click on the Settings tab… Continue reading
It’s a situation most of us don’t want to think about: Being attacked on social media. But unfortunately, that’s exactly what happened to a valued client who uses our digital marketing services. We recently helped this firm manage the fallout of a contentious online conversation between their employee and a stranger. In a matter of… Continue reading
Confession: I’m over this year. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all about creating certainty – in sales, recruiting,… Continue reading
To be honest, I’ve had enough of 2020. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all about creating certainty –… Continue reading
CRMs. Chatbots. Websites. ATS platforms. Career portals. The list of staffing tech tools is looooong. And getting longer by the day. Don’t get me wrong – I’m a HUGE fan of process automation, and digital tools like these are indispensable to your staffing firm’s success. But when it comes to creating a fantastic experience for,… Continue reading
So, you have read your Haley Marketing training documents cover to cover. You searched for an answer on https://helpme.haleymarketing.com/…but you still have questions. What now? Contact the Haley Marketing Success Team! Need to add a page to your website? Struggling with your job board or talent showcase? We can help! Our team is here to… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. EPISODE 50 SEGMENTS: Breaking Down Conversion Rates: Is your website helping or hurting your lead funnel? Your employer brand doesn’t have to be everything to everyone And Matt explains 2 ways programmatic… Continue reading
I think this year has pushed all of us to our limits. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all… Continue reading
One of the most effective advertising tactics on Facebook is using the “lead generation” advertising objective. Now, in the staffing industry, when we hear “lead generation,” we instantly think of new business on the sales side. But on Facebook, “lead generation” is just an advertising objective to quickly capture information on a native form right… Continue reading
