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Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. EPISODE 53 SEGMENTS: Creating Your 2021 Content Plan. What’s left to talk about? If one more platform creates stories Brad might lose it How can you show your team you’re thankful… Continue reading
With ZipRecruiter’s most recent announcement regarding organic postings through Haley Marketing, we know a lot of clients are wondering how to handle the change without losing candidates. Below, I’ve compiled some suggestions and information you can use to help ensure you’re getting the most out of the Haley Marketing Job Board: Have you checked out… Continue reading
Want some good news? Searching for inspirational stories? Need your faith in humanity restored? Keep reading – I got you. With the spirit of Thanksgiving in mind, I recently asked our team to describe the best “thank you” they ever received. Their response was so overwhelming, I had to break their stories into two posts!… Continue reading
At Haley Marketing, we proactively look for the positives in our professional and personal lives. And given what 2020 has dealt us so far, this habit has been a lifesaver. With Thanksgiving just around the corner, I asked our team to describe the best “thank you” they ever received. Their responses were uplifting – and… Continue reading
Value can mean very different things to different people. If you are making value one of your key differentiators, be sure to clarify how you define value. Few staffing firms want to differentiate on price, but most will claim to offer greater value than the competition. So, if value is part of your differentiation, do… Continue reading
By Lynn Connor, COATS Staffing Software Boston, New York, Philadelphia, Cleveland, Richmond, Atlanta, Chicago, St. Louis, Minneapolis, Kansas City, Dallas and San Francisco make up the twelve federal reserve districts that are found in “The Beige Book.” Regional economic conditions gathered from these 12 districts collect productive activity, change and emerging trends in the economy… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. EPISODE 52 SEGMENTS: A lesson on unique content from The Masters Do advertisements on Facebook still work? Job descriptions impact your employer brand more than you think LET’S CHAT: Have a… Continue reading
3 Ways To Tell If Your Site Is Out Of Date More clients and candidates will visit your website in one year than you will talk to in a lifetime. Here are a few tips for how to know if it’s time for a website refresh: 1) Does It Work? When you’re on your computer… Continue reading
What do you call your staffing customers? Have you ever really thought about the terms you use to describe the employers with whom you do business? And what about the people who come to you looking for work? These labels matter. The names you use to describe clients and candidates makes a big difference in… Continue reading
Many people are feeling email burnout. From check-ins to updates, junk or spam to the plain inessential, our inboxes have been booming throughout the pandemic. However, despite the increased frequency of messages, email engagement is actually booming. In fact, 78% of marketers have seen an increase in email engagement over the last 12 months.1 So,… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. EPISODE 51 SEGMENTS: Is Linkedin’s algorithm making it impossible to share content? A thought on Position 0 on google… Stuck in an annual job board contract? Matt explains why you should switch… Continue reading
One of the best ways to boost traffic to your staffing website is to publish more (and more useful) content. However, part of your content strategy should include a content refresh. Most companies rarely think about refreshing what they already have, but it can be an effective way to gain more traction in search engines…. Continue reading
PPPPSSSSTTT…..have you heard that recruiting is a challenge for staffing companies right now? In every conversation I have had with Haley Marketing customers, the challenge of getting enough candidates is a topic of conversation. Once you have the candidate placed on their assignment, whether they stay or not is out of your hands, or is… Continue reading
So you know you have to optimize your site for the search engines, but you have no idea where to even start. Although SEO is a long-term strategy, there are some things you can do on your own today that will put you on the right track for improving your site’s rankings. Start With These Five Tactics to Improve Your Staffing… Continue reading
Most staffing websites built on WordPress in the last few years include the option of including a “fly-in” — a call-to-action that flies in or pops up when the website is opened. Visitors to the site can click on the CTA to take the action described or click an x in the corner to quickly… Continue reading
I’ve had enough of 2020. Enough of the news. Enough of social media. Enough negativity in our lives. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all about creating certainty – in sales, recruiting, and cash flow. You need to build… Continue reading
