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Welcome to the debut episode of Secrets of Staffing Success from Haley Marketing Group! We kick things off with a bang with one of the best thought leaders in staffing, Jenifer Lambert from Terra Staffing Group. In this episode we discuss… How Terra Staffing has been able to differentiate themselves over 34 years in staffing What are… Continue reading
Chances are if you’re reading this, you know your company needs a new logo. Here are the top 10 reasons why your logo sucks: 1. The Typography is Bad Is your copy hard to read? Are there too many typefaces? Did you pick a trendy typeface that is out of date? 2. It Has Gradients… Continue reading
At some point, you stop being the kid in the office. It’s weird, because it seems like you’ve spent an entire career trying to convince your superiors that you are ready for the big time. You’ve paid your dues. You’ve put in the work. And then… Millennials. This is the point where you’ve gone from… Continue reading
A great-looking staffing website is one thing; a high-performing staffing website is quite another. Can you have both? Absolutely! In fact, I’ve written a bevy of posts to help you get the most from your site: Website Design Posts: Improving Your Customers’ Website User Experience Designing a Killer Mobile Site Maximize Staffing Website Conversions Website… Continue reading
Google Jobs Is Here…and We’re Ready! On May 17, 2017, Google officially announced the launch of Google Jobs in the U.S. And it’s a game changer! What does Google Jobs mean to staffing companies? The short answer is that it means that your jobs can directly appear in search results…organically! When a job seeker searches… Continue reading
Sports car racing recently taught me an important lesson about why I am not living my life correctly. Honestly. I was watching a Formula 1 race, which is about eight races into the start of the 2017 season. These teams have yearly budgets of 450+ million Euros to spend on development. They use this money… Continue reading
I hear this question all the time: “What should I be doing on social media as a business?” My return question is, “what kind of marketing are you doing now?” The reason is simple. Why try something new that is not going to fit into what you are already doing and won’t be sustainable? Building… Continue reading
Think about some of the biggest brands in the world: picture their logos… then think about what they make you want to do. Does seeing the Coca-Cola logo make you thirsty for a cold beverage? Does the Nike logo make you think about working out? Does the Southwest Airlines logo inspire you to book a… Continue reading
Ever play Whack-A-Mole? As a kid, I had a love-hate relationship with the game. It was fun testing my speed, but it was also extremely frustrating – because it was impossible to predict which mole would pop up next. All I could do was wait and react. Customer service can feel a lot like that…… Continue reading
You may have a great-looking staffing website. But if you don’t get the right kinds of visitors – and keep them coming back – your site isn’t doing everything it should for you. Analytics prove that repeat website visitors are twice as likely as new visitors to take an action on your website. So in… Continue reading
When you meet someone for the first time, when you’re set up on a blind date, or when you’re looking to hire a babysitter, do you ever check that person out on social media? “Let me just type this name into Facebook (Instagram, Twitter, etc.) and see what pops up,” right? If you check a… Continue reading
An email subject line is the virtual equivalent of your foot in the door. Whether you’re sharing some new positions available at your staffing agency, or you’re showcasing some incredible employees you have ready to get to work, you need to make a great pitch to get inside their office…or inbox. So, how can you… Continue reading
Has it been a while since you last took a vacation? Maybe some of the following signs sound familiar! Last time you took a trip, Julie McCoy was your cruise director. (Or for the younger set, last time you took a trip, your favorite ride was Toad’s Wild Ride.) Your co-workers and clients make you… Continue reading
Links, links everywhere and not a single click! I have designed and built many newsletters and promotional emails for clients over the last few years. So many that I lost count of the exact number long ago. These projects have ranged from the the very simple text-only option to holiday cards to the most complex… Continue reading
Your staffing website may look amazing. But if you don’t get the right kinds of visitors, it won’t deliver the results you want. How can you make sure your site gets found by your target employers and job seekers? In this 4-part series, I share ways to increase your staffing website’s ROI with great “promotion.”… Continue reading
In October 2016, mobile Internet traffic finally surpassed desktop traffic for the first time. And, it hasn’t looked back since. As of May 2017, 51.7% of Internet traffic came from mobile devices, desktop was down to 43.59% and tablets accounted for 4.71% of traffic. Now that’s overall Internet traffic. But how does mobile fare in the staffing… Continue reading
