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Discover the latest trends in staffing websites, social media & content marketing, SEO, PPC, graphic design and even advice providing share-worthy service!
On this episode of InSights, we discuss,
How to write great job descriptions
A rapid-fire round of best places to share your jobs on social media
The recent technological advances to the Haley Marketing Job Board and the importance of providing consistent shareworthy services in the staffing industry
The Haley Marketing team had a great time at Staffing Industry Analysts’ 2019 Executive Forum North America, learning about the top trends impacting our industry and the strategies staffing firms of all sizes are using to thrive in a dynamic and competitive environment. (If you missed their recap Lunch with Haley webinar, “Lessons from the… Continue reading
Are we more prepared for a recession this time around? That’s just one of the topics we explore with Henry Kiel from HW Staffing Solutions. We’ll also discuss… What can staffing firms do to be proactive about internal turnover? How to find and recruit passive candidates What type of technology investments should staffing firms make… Continue reading
What you say about your staffing company’s services online matters. But telling someone what your business does is not nearly as impactful as how you position yourself as the solution to their problems. One way to do this in your messaging is to adopt gain frame and loss frame communication strategies. “It’s not what you… Continue reading
Do you ever go on Facebook and realize you’re seeing the same ads again, and again and… again? You’re probably experiencing something called “ad fatigue,” and as much as you don’t want it to happen to you as a consumer, you most definitely don’t want it happening to social media users seeing your staffing company’s… Continue reading
In the current market, staffing professionals are under more pressure than ever before to proactively find the very best candidates for their job openings. In fact, while advertising your job online is still the most common way to source candidates, Resume Search can be a faster and more cost-effective tool to make successful hires. But… Continue reading
Enjoy angry clients? Love associates who walk off assignment and never return? Of course you don’t. But unless you intentionally hire for and develop customer skills in your staff, you’re setting yourself up for disaster. Great service skills are as important to your staffing or recruiting firm as a great ATS. They’re skills that allow… Continue reading
On this episode of InSights, Brad Bialy and Matt Lozar discuss: The Benefits of Featuring Your Team in Your Content (1:46) How to Hack Social Engagement (9:22) A Recap of the 2019 Staffing Industry Analysts Executive Forum (21:40) During Social Reach, they’re joined by Matt Swistak, Social Media Marketing Advisor at Haley Marketing Group. During… Continue reading
Does that title sound like clickbait to you? Good. It was. Many companies try to add titles that “trick” readers into engaging, only to ply them with ads or sales-pitch-ridden content that isn’t what the article promised. This can lead to readers quickly “bouncing” from your site, and may even deter them from returning if… Continue reading
Lauren Lewis shares her unique perspective of being partner in a woman owned and operated staffing and recruiting firm. We’ll talk with Lauren about the challenges…and opportunities it has brought her firm along with… How to compete with large staffing firms in a small market What’s working in social recruiting How their candidate experience has… Continue reading
Deep Work. The term has been around for a few years, but I’d never heard it until I read this New York Times article by Tim Herrera. And when I did, for a split second I felt like Helen Keller in The Miracle Worker: THERE’S A NAME for that hard mental stuff we do that… Continue reading
Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced a new promotion that provides everything staffing and recruiting firms need to improve social recruiting, increase job applications and strengthen branding. Featuring blogging, SEO, social content sharing, paid Facebook advertising, email… Continue reading
With Facebook organic reach decreasing drastically in the past year, joining and posting in groups is a great way to reach your target audience. Facebook groups are a place for group communication and for people to share their common interests. They are also a great place to post your available jobs and chime in on… Continue reading
“We’re going to use programmatic job advertising software to manage your recruitment spend.” It’s like a scene out of a college classroom. As soon as the word programmatic comes out of my mouth, we jump back to the difficult college class that made your head hurt. Saying the word programmatic instantly causes the eyes to… Continue reading
Haven’t jumped on the chatbot bandwagon yet? Chew on this: Mobile technology has taken over the staffing and recruiting landscape. Instantaneous, global exchange of information is now the norm. Job seekers’ and employers’ expectations for real-time service are rising. People want on-the-go, 24/7 service across communication channels. Your competitors are rapidly adopting automated solutions to… Continue reading
On this episode of InSights, Brad Bialy and Matt Lozar discuss The Key to Content Variety (1:28) The 2019 Recruitment Marketing Benchmarks Report from SmashFly (18.55) 6 Social Recruiting Tactics that are Driving Applications Today (7:09) A Quick-Hitting Recap of Each Segment During Social Reach, they’re joined by Corinne McCarthy, Social Media Marketing Advisor at Haley Marketing Group. Have a question… Continue reading
