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Discover the latest trends in staffing websites, social media & content marketing, SEO, PPC, graphic design and even advice providing share-worthy service!
If you are a business that serves in only a few different locations, then local SEO is essential to make sure that you are driving targeted traffic in these specific regions that are likely to convert. For example, if you are a staffing agency that only serves in Buffalo, NY; you want to make sure… Continue reading
Improving your clients’ and candidates’ customer experience benefits everyone in the staffing equation: Employers get the staffing and recruiting solutions they need, delivered in a seamless, timely, cost-effective way from a partner they trust (and even like). Job seekers get the opportunities, care and respect they deserve. You get happier, more loyal clients and candidates… Continue reading
I’m talking about hackers. You’ve heard of them, I’m sure. You’ve probably seen them portrayed in movies and on television shows, and you may have heard talk of their “hats.” Black hats and white hats. Green hats and red hats. Grey hats, too. Seems to be a hacker with a hat of every color. Ever… Continue reading
Adding a custom video to your website’s Home page is a great way to capture visitors’ attention and quickly deliver your message. But it’s also really, really expensive. Here’s how we created an effective – and much more cost-effective – workaround for one client: THE CHALLENGE: How do you engage site visitors and reinforce your… Continue reading
Does your staffing firm REALLY need a brochure? The question is pretty straightforward, but finding the right answer is a bit more complex. In my first post in this series, I explained how to determine if a brochure is the right tool to help you close more sales – or if it’s just a waste… Continue reading
When you think of emojis, what is the first thing that comes to mind? A group of young teenagers communicating in what seems to be another language? Your grandmother who just got a cell phone and won’t stop sending you smiley faces and rainbow hearts? Regardless of which scenarios you imagine, you probably aren’t considering… Continue reading
Get out of Your Chair – I work in a small offices so walking to the restroom or copy machine isn’t very far. Every hour I take a walk around the office and up and down a flight of stairs, gets the blood flowing and get energized. Stretch – After a few emails roll your… Continue reading
We’ve heard it a million times this year – it’s a candidate market. And with the lowest unemployment rate since 1973, you’re facing the challenge of fighting everyone else in the industry for good candidates – let alone top hires. So, what type of marketing armor can you wear when you run head-on into the… Continue reading
Get used to it: H-T-T-P-S colon slash slash… Wait, hold on, why is that S there? It’s ALWAYS been H-T-T-P colon slash slash, right? That S is worth more to you than you might think. HTTP stands for hypertext transfer protocol – it’s how your browser communicates with servers that host websites and ensures mutual… Continue reading
As you may have heard, Haley Marketing Group recently launched a podcast. Secrets of Staffing Success is hosted in-house by our broadcasting guru Todd Lewandowski. In his first episode, he interviews Jenifer Lambert of Terra Staffing Group. Jenifer and Todd discuss her firm’s strategies for success and what it takes to set yourself apart in… Continue reading
So was our client, Mark Esfeld. And not surprisingly, he was frustrated with the high cost and poor results those ads yielded. As the new owner of Top Notch Personnel, a Wichita, KS light industrial staffing firm, Mark knew he needed a more cost-effective and (ahem) modern approach to ensure his agency’s success. Check out… Continue reading
The internet is a really big place. A really, REALLY BIG place. “Okay, just HOW big has the internet become?” Glad you (alright, I) asked! The truth is, the internet has expanded so astronomically that statistics boggle the mind. Take a look at these mind-bending numbers from Social Media Today: There are over 3.6 billion… Continue reading
Your inbox has one unread email so you open it. The content is really good so you want to quickly share it with some of your team members and you move your mouse to your email client’s forward button. That’s a bad idea! Let me tell you why. Coding emails isn’t easy. Different email clients… Continue reading
Does your staffing firm really need a brochure? Nearly every staffing company has some sort of brochure – so so they must be beneficial…right? Too often the answer is “no.” Unfortunately, most brochures aren’t worth much more than the paper they’re printed on. They do little to educate prospects, build credibility or advance sales efforts…. Continue reading
In this episode we are joined by Drew Golin from OTS Holdings who talks about the challenges of managing multiple companies under the same umbrella. We’ll also discuss… The two influential women in his life Why selling their company was the best decision they ever made How their training program helps them attract the top… Continue reading
We’ve all been there. You go through the entire design consultation and the final product isn’t exactly what you were anticipating. All that comes to mind is that you don’t like it, which is frustrating and doesn’t solve your problem. Follow these tips to learn how to give constructive feedback. Focus on the project: Giving… Continue reading
