The staffing industry’s grooviest marketing team is taking to the skies…and coming live to a city near you! Meet the team set to attend over 20 staffing industry conferences this year or learn how to book our team for your next event!
Recently, I watched a presentation from marketing and customer service keynote speaker Jay Baer, and two statistics he shared stood out to me. 1. 91% of all B2B purchases are influenced by word of mouth 2. 50% of all word of mouth is online If those stats don’t make you nervous, congrats! You must… Continue reading
Programmatic – it sounds like a scary word. It sure as heck doesn’t sound like a word that is going to drive job applications more efficiently to your staffing agency. But that’s exactly what it is. Let’s jump right in and break down this technique. Programmatic – According to the Dictionary “Of the nature of… Continue reading
Want to generate more applications from qualified job seekers in your local market?
Worried your website visitors aren’t converting into candidates?
In this article, you’ll learn how Haley Marketing Group helped a client generate 172 applications by properly creating a conversion funnel from their homepage.
Your staffing company is special. It’s sleek. Productive. Well-reviewed. Profitable.Your copy may be black and white, but your business is anything but. So how do you show that? Color has impact. Different hues elicit different psychological associations. A strong red can catch the eye for everything from a company staffing gritty heavy industrial roles to… Continue reading
I had the pleasure recently of traveling to Toronto, ON to attend SmashingConf Toronto, a two-day design and development conference held by Smashing Magazine. Here is a recap of what I learned there.
Acronyms and jargon sound really cool and impressive, but they are even better when we understand what the heck they stand for. Previously, I shared common terms from the pay-per-click and online advertising world. When jumping into job board and recruitment advertising, those terms will be routinely used. On top of those terms from PPC… Continue reading
One thing every blog writer can agree on is that coming up with a catchy title is half the work. Sometimes you can get stuck in a rut where every title you think of seems stale and boring. Luckily, you are not alone in this problem, and we can help! Certain types of titles… Continue reading
“Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear, The Agile Marketer Unlike many forms of media and marketing, content marketing is, fundamentally, NOT about you or your business. I know it’s hard, we all like seeing our name and brand… Continue reading
Three Pillar Search is a staffing and recruitment agency located in the Dallas/Fort Worth area of Texas. They are dedicated to a successful search in the following categories: Accounting Finance Engineering Manufacturing/Operations Management Their name is based on the three components of the client, candidate and Three Pillar Search all working together to succeed…. Continue reading
We’re at the halfway point of 2018. Are you on track to reach the goals you set for your staffing firm for the year? • Is your revenue on pace to reach projected numbers? • Do you have enough qualified candidates in your pipeline to fill your clients’ open positions? • Is your client acquisition… Continue reading
Haley Marketing participates in lots of team activities, some for fun, like our volleyball team, and some for charity. Here are a few of our recent activities: Beating the Heat Buffalo Froyo’s Yogurt Shack stopped by for the team to enjoy a mid-afternoon treat. Dragon Boat Races Haley Marketing once again participated in the… Continue reading
We all know using social media is a great way to promote our business, but how do we understand what returns we’re getting from it? Unfortunately, there is no common denominator when measuring the return on investment (ROI) for social media. However, tracking the success of your efforts is not impossible. Below are a few… Continue reading
Finding consistent content for your Instagram feed can be tricky. If you’re a 9-5 office like us, there are only so many pictures you can take of birthday parties, team meetings and new employees. When your ideas get stale, you’re less likely to post, and next thing you know, you haven’t updated your Instagram feed… Continue reading
As the labor market tightens, employment agencies and recruiters are deploying every resource available to find good candidates to fill requirements efficiently as possible. One resource that has become a great gateway is utilizing Facebook jobs to get in front of a different audience than they may be reaching in their ATS or LinkedIn. On… Continue reading
Ever had a client who had an extreme reaction to a relatively minor service issue with your staffing firm? It happens all the time – we all know how rude customers can get! Often, a small problem with your staffing firm is just the straw that breaks the camel’s back. For whatever reason – and… Continue reading
Remarketing is the most cost-effective marketing tactic in the staffing industry. For less than one penny per ad impression (on average), you can stay top-of-mind with previous website visitors. Three Remarketing Campaigns to Leverage Remarket to All Site Visitors At a minimum, a general remarketing campaign is key aspect to help increase brand awareness and… Continue reading