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When the going gets tough, the tough get together! We get together to exchange ideas. To discuss mutual concerns. To brainstorm novel solutions. And sometimes, just to feel connected during a time when we’re physically separated. It’s time to circle the wagons again. Whenever we’ve experienced any kind of major disruptor in our industry (e.g.,… Continue reading
It is easy to assume that in desperate times, job seekers will take anything they can get, but that’s not necessarily the case. No matter what is happening with the economy, it is important to remember that candidates choose you. Even during this period of unprecedented unemployment due to COVID-19 lockdowns, candidates have choices. Talented… Continue reading
As the head of sales for Mamu Media, I’ve been doing a lot of reading about the best ways to sell in our current environment. Many people seem to be wondering, “Is now a good time to be actively prospecting and selling?” My response? Of course, now is a good time to be selling. If… Continue reading
When You Want To Stand Out In A Crowded Market, Consistency Is Key Client Background Vector Technical is a full-service staffing firm and technical recruitment agency in Cleveland that helps employers boost retention and reduce hiring costs by providing the right person for each role, the first time. As retention specialists, Vector Technical recruiters have… Continue reading
Over the past few months, as our country deals with COVID-19, life itself has been anything other than predictable. With news and updates changing every single day, it has become apparent that messaging of businesses must remain flexible as circumstances change. Messaging and a digital marketing strategy go hand-in-hand, especially as uncertainty continues to linger…. Continue reading
Product recommendations. Visual searches. Virtual assistants. Artificial intelligence has already changed the game in competitive customer-facing industries like retail. The reason is simple: Customer experience is everything. AI’s ability to improve service experience is so transformative that a recent survey showed: AI customer service technologies are the second most common use of AI (behind IT)…. Continue reading
Now more than ever, we want to make sure your website is optimized for efficiency. Using customized marketing strategies, once your target audience has visited your site, let’s make sure they’re directed exactly to where they need to go, as quickly as possible. Here are a few small tweaks you can make to your website…. Continue reading
How are the economy and the staffing industry performing, and what’s around the corner? We’ve compiled the latest data to provide a snapshot of today – and a glimpse at the future. How can we help? Visit our COVID Recovery page for free business strategy and marketing ideas, or connect with a marketing educator today.
States are coming back online. Our economy is restarting. But we’re not likely to be headed back to “business as usual.” No, we are headed into a “new normal,” and your success will rely on a mix of hard work, creative thinking and maybe even a little reimagining of the value your staffing company can… Continue reading
At Haley Marketing, we define recruitment marketing as four pillars: Career Sites Job Advertising Social Recruiting Employment Branding Why is that important? March 2020 was a prefect example. A strong recruitment marketing plan features different emphasis on these four areas depending on a variety of factors. All four of these areas bring unique facets to… Continue reading
Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce three new low-cost, high-impact marketing solutions for staffing and recruiting firms. Designed to make digital marketing more effective – and more cost-effective – these services give staffing account managers… Continue reading
Staffing agencies that thrive in any economy do things differently. During an economic downturn, here are three more moves your firm can make to come out a winner: Winners avoid big mistakes. Don’t fall victim to these traps: Stay calm and rational, even if the world around you isn’t. Only focusing on cutting costs. Strike… Continue reading
You have no doubt been inundated with emails since COVID-19 broke out. Updates from every company you have ever given an email address to or made a purchase from. Are these emails helpful? Are you engrossed in the content, or are you unsubscribing and breathing a sigh of relief for “one less thing.” Sending an… Continue reading
Businesses that thrive in any economy do things differently. In a recession, here are two moves your staffing firm should make to come out on top: Winners play defense. To win in a downturn: Get prepared, before it happens. Don’t wait to act. Spend time planning, NOW. Cut (non-essential) costs. Negotiate contracts. Shop alternatives. And… Continue reading
Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce the rollout of its new recovery-themed direct marketing campaign. Designed to illustrate the economic value of working with a staffing partner as our country reopens for business, the 13-week… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. EPISODE 39 SEGMENTS: How to use eBooks and gated content to prospect and drive leads Should you run your staffing agency like a local plumber? Unemployment soars to 14.7 percent LET’S… Continue reading
In September of 2008, I was the director of sales for a staffing company in the Philadelphia area. Our areas of focus were broad but generally revolved around administrative staffing. And, like many others experienced at the time, job orders came to a screeching halt as our clients scrambled to try to make sense of the financial crisis situation and come up with a… Continue reading
