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When the going gets tough, the tough get together! We get together to exchange ideas. To discuss mutual concerns. To brainstorm novel solutions. And sometimes, just to feel connected during a time when we’re physically separated. It’s time to circle the wagons again. Whenever we’ve experienced any kind of major disruptor in our industry (e.g.,… Continue reading
The COVID-19 pandemic brought our economy to a screeching halt, and with that came unprecedented panic and uncertainty. It’s completely changed the way we think, behave, and work. In May and June 2020, Haley Marketing conducted an online survey of staffing industry professionals to find out how our industry has been impacted by the pandemic. Today’s post is a… Continue reading
As I sat down to write this post, I was thinking about one of our core values: Delivering a WOW. At Haley Marketing, we always try to provide that little unexpected extra to surprise and delight clients. Those WOWs can take many forms: providing smart advice during the sales process; delivering ahead of schedule; spending… Continue reading
Today’s post is the last in our SEO series, designed to share the best strategies to improve your website traffic and rank higher in searches. We’ve covered everything from the importance of SSL to understanding semantic searches; our final post discusses the importance of creating good content. But first, if you’ve missed any of the… Continue reading
For years, content marketing has been a popular marketing strategy for staffing firms to: generate organic traffic drive qualified inbound sales leads educate staffing decision-makers and influencers build authority advance sales and generate more orders In our weekly team meeting, our CEO shared a another powerful (and underutilized) way for your staffing firm to use… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. EPISODE 45 SEGMENTS: Distributing your content: How can you get your blog in front of more prospects? How can you get more value out of LinkedIn and Facebook Groups? Does the age… Continue reading
Statewide shelter-in-place orders. Mandatory business closures. Unprecedented economic challenges. And now, talk of a “second wave.” In just a few short weeks, the pandemic fundamentally altered the way we think, behave, and of course, work. It brought our economy to a screeching halt. It created panic and uncertainty like we’ve never known. About This Study In May and June 2020, Haley Marketing conducted an online survey of staffing… Continue reading
Now more than ever, getting found by employers and job seekers online is critical. This post is a continuation of our SEO series, where we’re walking you through the best tips and tricks to improve your SEO in 2020. Related posts in this series: SEO Strategies for 2020, Part 1: Welcome to the New School … Continue reading
You’re all fired up to start your new project with Haley Marketing Group – and so are we! A burning question often heard from our clients is, “How long will my project take?” The answer partly depends on the type of project it is… (Shameful pitch: check out all of the services we offer!) …and… Continue reading
A friend of mine runs APA Solutions, a training and development company here in Buffalo, NY. Their company focuses on providing more effective approaches to training for company leaders in HR and talent management. Last week, she reached out to talk with me about what her company is doing to address diversity and inclusion in… Continue reading
One of the most common questions we hear from staffing agencies revolves around the age of a job post on job boards. There is a common theory that new jobs receive more candidate traffic and applications. Our recruitment marketing team examined job postings for our clients where we manage their monthly recruitment spend. We looked… Continue reading
How can you use SEO to drive more traffic to your website? Our ongoing series answers this question and more – today’s post explores how to use SEO to overcome zero click searches. Related posts in this series: SEO Strategies for 2020, Part 1: Welcome to the New School SEO Strategies for 2020, Part 2:… Continue reading
Class is back in session – but we’ve graduated to the next level. Part 4 in our SEO series covers more advanced techniques you can use to boost your website traffic and rank better in search engines. Related posts in this series: SEO Strategies for 2020, Part 1: Welcome to the New School SEO Strategies… Continue reading
In today’s post we’re continuing our SEO series, where we’ll teach you the best tips and tricks to increase website traffic and rank higher in search engines. Related posts in this series: SEO Strategies for 2020, Part 1: Welcome to the New School SEO Strategies for 2020, Part 2: Basic Optimization Understanding what your audience… Continue reading
Customer service. Customer experience. Customer success. If we were playing Tribond,the common link among these three terms would be pretty obvious: They all relate to meeting customers’ needs. But they’re not identical. How do these three terms differ – and why do those differences matter? Let’s take a look. First, some practical definitions within the… Continue reading
Today’s post is a continuation in our SEO Strategies for 2020 series, where we’re walking through the best strategies to rank higher in search engines, bring more inbound traffic to your website, and improve your SEO. Related posts in this series: SEO Strategies for 2020, Part 1: Welcome to the New School Class is in… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. EPISODE 44 SEGMENTS: What to Post on Your website with the Unemployment bonus nearing an end Using surveys and email to gather client and candidate testimonials Second-Quarter Trends on Facebook, Google and… Continue reading
