eBooks & Guides
We wrote the book on marketing for the staffing industry.
Actually, we wrote lots of them! Hope you enjoy them all!
150 ideas to make your marketing smarter.
- Is your marketing effective? Affordable? Strategic?
- Are you using the tactics that are most appropriate for your goals?
- Do your sales reps and recruiters have the tools they need to succeed?
The SMART MARKETING CHECKLIST answers these questions and more!
190 ideas to make your recruiting smarter.
- Want to increase qualified applications?
- Attract passive talent?
- Improve recruiting results?
Read the SMART RECRUITING CHECKLIST to learn how!
What Does the Future Hold for Your Staffing Company?
In this free interactive guide, you’ll learn:
- SMART goal setting
- Strategies to achieve those goals
- Creating your marketing plan
- Message development
- Lead generation
- Recruitment marketing
- And more!
Read STRATEGIC VISION WORKBOOK: Creating a clear path for achieving your goals.
More than 50 ideas to accelerate your marketing automations
- Looking to drive more automation results?
- Want to give your recruiters more time to focus on A-level tasks?
- Are you aiming to create efficient, high-performing workflows that boost your bottom line and improve your employer brand?
Check out the SMART AUTOMATION CHECKLIST to find the answers.
Level Up eBook
Ideas and strategies for staffing firms to minimize sales loss, accelerate recovery, and drive growth.
- 12 specific strategies to LEVEL UP your marketing – by strengthening your positioning, messaging, website, online reputation and more.
- How to make account managers more productive by modernizing your sales tools.
- The best lead-gen tactics for today’s economy.
- Strategies the most successful companies used during past recessions to minimize sales loss, accelerate recovery, and drive growth at more than double the rate of the staffing industry.
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Top 18 Marketing Strategies and Tactics for 2023
Need more job orders? Struggling to recruit A-level talent?
Staffing is different than it was last year—and your marketing needs to adapt.
Inside this eBook, you’ll find 18 ideas to increase your visibility, build your brand, support your salespeople, and help your team to close more placements.
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Is Differentiation Bullsh!t?
The keys to differentiate your staffing firm.
In this guide:
- Define your mission
- Craft a vivid vision
- Create strong core values
- Learn to set your firm apart
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Social Media: A Game Plan for Staffing and Recruiting Firms
41 pages. The comprehensive guide to social media for staffing.
In this guide:
- Why you should care about social media
- Specific, easy-to-implement tactics
- Sharing on Facebook, Twitter, LinkedIn, and ALL the other networks you need to watch
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Staffing Websites Strategies
37 pages. Mind-blowing design and content ideas!
In this guide:
- Best practices for website design and content (today, tomorrow and beyond!)
- Strategies and innovative features being incorporated into the industry’s leading websites
- Ideas to plug the leaks in your sales and recruiting funnels and DRIVE RESPONSE!
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Marketing Best Practices
66 pages. Hundreds of ideas!
In this guide:
- The biggest mistake staffing companies make
- Marketing strategy essentials
- Relationship marketing how-tos
- Maximizing the value of existing clients
- 30 low-cost marketing ideas
- Guide to irresistible offers
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Blogging for Placements
How your staffing firm can drive sales and fill more job orders with a blog.
In this guide:
- Blogging and SEO
- The anatomy of a blog post
- Blogging and social media
- Optimizing your blog posts
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Email Marketing: Break Through the Clutter
A guide to email marketing success for the staffing industry.
54 pages. Everything you want to know about using email to sell and recruit!
In this guide:
- So what are staffing firms doing with email marketing?
- Making email work
- Landing pages
- Be social – how social media supercharges email marketing
- Tracking results
- ..Testing…1-2-3
- Getting started with email marketing
- Myths, Legends and FAQ
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SEO Strategies for 2021: Welcome to the New School
33 pages. A quick read guide to dominating the search engines!
In this guide:
- What is SEO?
- Understanding keywords
- On page optimization & creating meta data
- The right and wrong way to develop content
- Implementing SEO
- Google Analytics
- What else should I be doing?
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Using Facebook for Recruiting
This eBook will show you how you can use Facebook to attract top talent.
With over 1.44 billion monthly users, Facebook offers an unmatched opportunity to source and attract talent for staffing and recruiting firms – if you know how to use it!
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