Commercials can be expensive. The cost of production, props, and time to edit footage can be too much for many small companies. How can you use video without paying for the costs? The answer is Vine!
Vine is a mobile application that allows users to create and share video clips. Videos created on Vine have a maximum length of six seconds. Vine, acquired by Twitter in 2012, allows users to post video clips to Vine, Twitter, and Facebook. You can also embed Vine videos on your website. Vine is available on iOS and Android devices.
Now you might be asking yourself, what can I do with six seconds of footage?! Be creative! Staffing is a people business. It is time to be social and connect to your audience with video. Here are a couple ways staffing firms can use Vine in their marketing strategy.
Announcements: So lets say you are hosting a career fair or speaking at a local event. Sure telling people on your social media pages is the first step, but telling them with interactive content is even better! Use a short six-second clip to let your audience know that you are hosting a career fair.
We happen to be hosting an online webinar on June 13th at 2:00pm EST. Our Director of Social Media and SEO will be presenting on online branding for your staffing firm. We decided to make a short commercial to promote the webinar!
— Haley Marketing (@haleymarketing) June 4, 2013
See what we did there…
Haley is always trying new technologies to be able to market our business. We are analyzing the results from our tests; so that we can help our clients reach their audience. If you have any questions about Vine or other social media technology, please feel free to contact us at 888.696.2900. Kyle is one of our Social Media Marketing Advisors here at Haley. If you would like to connect with him, you can find him on Google+