When you hear “stock photos”, what comes to mind?
Traditionally, people tend to think of cheesy smiles plastered on product packages, cookie-cutter business people in suits shaking hands on websites, or libraries of one-size-fits-all cartoon clip art (you know, to really make your PowerPoint “pop”). Despite this perception, the low cost and quick turnaround of stock photos have made them a popular choice, especially when the alternative is using no imagery at all.
I will always recommend using original, professional photography when feasible; it’s the only way to truly capture a unique perspective and convey your intended message. But I know how expensive and time consuming this process can be. Thankfully, new stock photo resources are emerging that offer a shift in traditional stock imagery. There are many libraries out there offering high quality images with vivid depth and diversity.
Upcoming Trends in Stock Photography
So you’ve decided to use stock photos in your digital or print campaign. How do you know what types of images to look for? Here are five trends to consider:
1 Dynamic Personalities
Gone are the days of picture-perfect posed models. This year should see more dynamic lifestyle images that celebrate unique quirks and value “real”.
2 Unexpected Perspectives
Advances in camera technology are letting us take pictures everywhere we go. From aerial views to up-close action shots, expect to see more intimate and unusual perspectives.
3 Complexity without Copy Space
When combining images and copy, the trend in concise and bold typography allow for a large, intricate background image or video in cases where simple photos may have previously been selected.
4 Merging Mediums
Mixed mediums can produce awe-inspiring photos. Don’t limit yourself to just photos – sometimes a video or illustration can be more effective.
5 Muted Colors
Trends are cooler and softer color tones, or monochromatic images with subtle warm hues.