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Are you wondering how blogging makes you unique – when it seems like every company has a blog today?

Blogging is a key element of a content marketing strategy, and more and more, companies are taking advantage of this effective strategy. It boosts thought leadership and reputation, enhances search engine optimization efforts and gives you the opportunity to stand out from your competitors.

So how can you stand out?

  • Be a resource. Answer the questions you hear from your audiences. If your team regularly hears questions about how to prepare for an interview, answer this question on your blog. Users can then find the content when searching online or visiting your website directly, and your team can use this as a resource when asked these questions.
  • Focus on your expertise. Your audience isn’t looking to you for the newest tech trends or other industry information – there are existing resources where you get this information, and your audiences use these same resources. Focus on what you know – you are the experts in recruiting, so share your knowledge and experience in an open, honest way to stand out and become a valuable resource for your audiences.
  • Have a unique voice. Don’t be afraid to showcase your team’s culture and values. To stand out, you want your content to be relatable, valuable and attention grabbing.

Blogging is a great step to creating an effective content marketing strategy. When planning your blogging efforts, consider these tips to help you create an effective blog. For help, reach out to the social media and content marketing experts at Haley Marketing today!

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