It’s Not About You…

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“Our job is not to create content. Our job is to change the world of the people who consume it.”
Andrea Fryrear, The Agile Marketer

Unlike many forms of media and marketing, content marketing is, fundamentally, NOT about you or your business.

I know it’s hard, we all like seeing our name and brand front and center, but content marketing doesn’t focus on hard-selling your staffing or recruiting services. Instead, an effective content marketing campaign should position your organization as a company that is knowledgeable, industry thought leaders, deserving of trust and – most importantly – their staffing and recruiting service of choice.

So, if your content marketing doesn’t brag about how wonderful you are, what should it be doing?

Here are 5 tasks an effective content marketing campaign can help you accomplish:

  • Address Problems Your Audience Faces
  • Answer Questions
  • Educate Your Clients and Candidates
  • Provide Value
  • Nurture Relationships

Want to start a marketing campaign that focuses on users, and not self-importance? Partner with the experts at Haley Marketing Group! Our Marketing Educators will be happy to help you kick off a new content marketing campaign that does all the above…and more!

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