“Our job is not to create content. Our job is to change the world of the people who consume it.”
– Andrea Fryrear, The Agile Marketer
Unlike many forms of media and marketing, content marketing is, fundamentally, NOT about you or your business.
I know it’s hard, we all like seeing our name and brand front and center, but content marketing doesn’t focus on hard-selling your staffing or recruiting services. Instead, an effective content marketing campaign should position your organization as a company that is knowledgeable, industry thought leaders, deserving of trust and – most importantly – their staffing and recruiting service of choice.
So, if your content marketing doesn’t brag about how wonderful you are, what should it be doing?
Here are 5 tasks an effective content marketing campaign can help you accomplish:
- Address Problems Your Audience Faces
- Answer Questions
- Educate Your Clients and Candidates
- Provide Value
- Nurture Relationships
Want to start a marketing campaign that focuses on users, and not self-importance? Partner with the experts at Haley Marketing Group! Our Marketing Educators will be happy to help you kick off a new content marketing campaign that does all the above…and more!