On October 3, 2018, I saw one of my favorite comedians, podcasters and Instagram influencers – Claudia Oshry, @GirlWithNoJob – at a local comedy club. Oshry spent her early career building her reputation on social media, specifically Instagram, by posting funny memes and recording hilarious Instagram stories, which has now become a global brand that includes a daily millennial morning show and her first stand-up comedy tour. Oshry boasts 2.9 million followers on Instagram and 12,000 followers on Twitter.
So, how does this relate to marketing?
While at the show, after a (fake) proposal – that’s a story for another time – I posted an Instagram story and tagged both Oshry’s business (2.9 million followers) and personal (125,000 followers) Instagram account in hopes of getting my video content in front of her eyes.
About an hour after the show, I received a notification that she reposted my video to her Instagram. I fangirled for about an hour, then sat back and truly thought about the impact of what was happening.
In 24 hours, I received 32 new followers, 19 new likes on photos, 17 direct messages and my Instagram story views increased by 250 percent!
OK Lainey, where are we going with this?
When you break it down, it’s really simple.
I took a piece of relevant, meaningful, and sought out-content and strategically put it in front of the eyes of a larger audience. Instead of my potential audience being 1,012 followers, my audience was now 296,343 times larger!
Your Business Can Do This Too!
Hashtags are a little piece of posting that goes a long way. By using relevant hashtags for conferences, holidays, ideas, topics, etc., you have now connected yourself with a larger audience, that is also interested in the same thing you are. This even further benefits your post because now it is more targeted, rather than just a needle in a haystack of a social web.
Think: What would I search? Does this conference have a hashtag? Can I hashtag a holiday? Does a publication have a hashtag to start conversations?
They always say, “You don’t know what you don’t know.” And I’m here to tell you that business, organizations, conferences, don’t know that you’re there unless you tell them. If you’re pushing out relevant content and you don’t tag them in it, how are they supposed to know? This strategy puts your content in front of the eyes of the person who can help you have the most influence.
It only takes one. One like, one retweet, one comment. If your allotted influencer does just one of these things, your piece of content has the opportunity to flourish amongst their extended audience.
Think: Who do I receive advice from? Who do I find trustworthy in my industry? What podcasters do I listen to? Who have I seen speak at conferences?
Keep your content fresh! Everyone is curious and eager to know what’s happening NOW, so give your audience what they want. This doesn’t have to be in the form of a video, this can simply be a tweet or a photo. (Edit: Make sure you’re using the two tips above to expand your audience!)
Think: Is this shareable? What one extra thing can I do to make my post enticing? What’s something that’s buzzworthy happening today? Tomorrow? Is my phone charged?