“If you don’t know where you are going, you might wind up someplace else.” – Yogi Berra
There was a time in the staffing industry when marketing wasn’t a priority – it didn’t need to be. With the right recruiters and tenacious salespeople, staffing companies had everything they needed to grow.
Today, however, competition is fierce. Your target prospects are less likely to be receptive to cold calls. Candidates have much more control over their job searches. Breaking through and making connections requires more than just a smooth-talking sales rep.
That’s why marketing plans are so important.
A marketing plan is your roadmap for promoting and expanding your staffing firm. The marketing activities you engage in will have a direct impact on your bottom line, which is why it’s so important to actually have a plan, rather than throwing money around willy-nilly on tactics that may or may not generate results.
If you don’t have a marketing plan in place, don’t panic – but you should start the process today so you have a clear vision of where you are going tomorrow, next month and throughout the rest of the year.
How Do You Create A Marketing Plan?
There are three basic steps to creating a marketing plan:
- Lay your foundation: This involves developing your messaging, determining who you want to target and how you want to be seen in the market, creating your core story and identifying the tools and platforms that will convey your story effectively.
- Generate leads: How will you capture attention and interest among your ideal target clients? Decide which tactics you will use to be seen and get found. Create the tools your sales team will use to communicate with prospects and move them through the buying process and develop a game plan to start generating quality inbound leads.
- Engage in recruitment marketing: How will you attract both active and passive job seekers? Build your employment brand, protect your online reputation and start connecting with quality applicants.
That’s Great, But How Do We Do All That?
Those three steps are crucial for marketing plan development but creating that plan takes a lot of work. Fortunately, Haley Marketing Group has created a guide you can use to create your marketing plan for 2020. If you’re ready to get started, you can download that guide, 2020 Vision: Creating A Clear Path For Achieving Your Goals, from our Idea Club.
Could you use a little more help? Are you too busy to devote the time necessary to create a marketing plan? Talk to the experts at Haley Marketing. Our team can work with you to develop a roadmap for your marketing and your recruiting. Contact us today to chat with a marketing expert.