With over 200 million users and 25 million companies worldwide on Instagram, it’s a valuable platform for your business. Instead of just throwing content at the platform, we want to break down this social media behemoth and the best way to utilize Instagram at your staffing and recruiting agency.
Users Want to See YOU
Instagram is all about your employer brand – what do you want your candidates or client think about working with you? Instagram is a very small source of website traffic for our industry, so your goal should be to let your employer brand shine.
Think of yourself as the user. You applied for a job through a staffing agency, but you want to see what the people you’re working with are like. You pop onto social media and come across the agency’s Instagram page – they haven’t posted since 2017, there is no profile image or link back to the website.
Let’s change the perspective: A candidate goes to your business page, your information section has you listed as a Recruiter, you have a brief bio about your services, a link to your website and your location and contact information is listed. Your most recent posts include photos of your employee of the month, most recent placement and their recruiter, and attendance at a most recent job fair. Automatically, the candidate can look into what their partnership will be like.
What Should I Post?
The best piece of advice we can give you is to put yourself in the mindset of your candidates or clients – what do you want them to know about you?
Here are a few ideas:
- Company Lunches
- Job Fairs
- Recent Placements
- Job Search Tips
- Employee Spotlights
- Job Promotions
- Life Events
- Volunteer Opportunities
- Extracurricular Activities
- Can You Guess Who’s Desk?
- Instagram Takeovers – recruiters, placements, etc.
Bonus: Make any of these into a 30-second video and post!
Instagram Tips From Our Social Media Experts:
- Set your page up as a business account.
- Utilize Instagram analytics.
- Include hashtags.
- Use emojis.
- Keep your bio updated.
- Add a “Contact” action button.
- Schedule content ahead of time.
- Get your company involved – have your employees send in pictures and captions!
- Be creative! Let your personality shine.
Need more social media tips? Check out our most recent eBook, Social Media: A Game Plan for Staffing and Recruiting Firms.