Want your job postings to appear on Google for Jobs? You’re not alone.
Since its launch in 2017, Google for Jobs has become one of the most powerful ways to reach active and passive job seekers — directly in search results.
But here’s the catch: you can’t post directly to Google for Jobs like a typical job board. So how do you get your jobs to show up?
In this article, you’ll learn how to post a job on Google, what structured data is, and the most effective way to ensure your jobs actually appear — and get noticed.
What Is Google for Jobs?
Google for Jobs is a search feature that displays job listings right in Google’s search results. When someone searches for a job title like “Warehouse jobs in Chicago,” a job listing panel appears and your jobs can be featured there.
Google doesn’t host job posts itself. Instead, it pulls listings from across the web, job boards, aggregators like ZipRecruiter, or directly from company websites that follow Google’s structured data requirements.
Can You Post a Job Directly on Google?
No. You can’t post a job directly on Google or pay for a spot on Google for Jobs. Instead, Google crawls the web and gathers listings that meet its criteria.
Your jobs can appear if:
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You use a job board that includes schema markup (structured data)
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Your website integrates with the Google for Jobs API
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You post through an aggregator (like ZipRecruiter or Talent.com) that feeds listings to Google
What Is Structured Data (Schema Markup)?
Structured data is a type of code added to your job posting that tells Google how to read and categorize it. This includes key information like:
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Job title
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Location
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Employment type (full-time, part-time, etc.)
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Salary range
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Date posted
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Industry
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Company logo
If your job board includes schema markup, Google is more likely to feature your jobs in its search results.
✅ Haley Marketing’s job board software already includes Google schema and API integration. If you’re a client, you’re covered.
Why Aren’t My Jobs Showing on Google?
Even if you’re using structured data, your jobs may still not appear due to:
❌ Missing Required Info
Google prioritizes complete listings. Add details like salary, location, job type, and qualifications.
❌ Weak or Generic Titles
Use keyword-rich job titles that match what job seekers are actually searching. Ex: “CNC Machine Operator – 2nd Shift | Buffalo, NY”
❌ Poor Descriptions
Avoid vague or overly short descriptions. Make sure your post includes keywords, responsibilities, requirements, and company info.
❌ No Logo or Image
Google favors listings that include a logo or square image. Make sure your image matches the correct spec (1:1 ratio).
Pro Tip:
Use the Rich Results Testing Tool to see if your job postings are eligible and what data may be missing.
You can also check for errors in Google Search Console under:
Enhancements → Job Postings
Posting a Job on Google the Right Way
If you want your jobs to get noticed:
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Use a job board or website with built-in Google for Jobs schema
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Add complete job information — not just a title and description
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Include important keywords and search terms
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Optimize your job titles and add relevant images
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Submit your site to Google Search Console and monitor errors
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Share your jobs consistently to increase visibility
What If I Don’t Have Schema on My Jobs?
No worries — Haley Marketing can help. Our job board software is fully integrated with Google for Jobs and designed with:
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Automatic schema markup
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Google API connectivity
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ATS integrations
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Optimized job post sharing
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Intelligent job alerts & recruiter profiles
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Built-in SEO best practices
Ready to get your jobs seen? Contact us for a demo and strategy session
FAQ: Posting Jobs on Google
❓ Can I post a job directly to Google for Jobs?
No. You must use structured data on your website or post through a job aggregator that Google indexes.
❓ Why aren’t my jobs showing up on Google for Jobs?
Likely due to missing schema markup or incomplete data like salary, job type, or location. Check using Google’s Rich Results Testing Tool or Search Console.
❓ What keywords should I use in my job titles?
Use the same phrases job seekers search for. Be clear and specific: “Production Associate – Day Shift | Dallas, TX” instead of just “Production”.
❓ How long does it take for Google to index my job posts?
It can take a few days. Submitting your site and job board to Google Search Console helps speed up the process.
❓ Can Haley Marketing help with Google for Jobs?
Absolutely! Our platform is optimized for Google for Jobs and SEO — so your listings get seen and bring in more candidates.
❓I am told I have schema markup on my job board – but my jobs still aren’t showing up when I search for my jobs on Google?
Google For Jobs works much in the same way as a regular Google search, having keyword-rich job postings and complete information is important, regardless. While jobs from larger aggregators do tend to get those top search results – whether on Google search results or Google For Jobs, specifically – there are a few things you can do to improve your job posting’s visibility on Google For Jobs.
- Having schema markup is great – but if your job posting doesn’t have all the data Google’s looking for, your job may be overlooked or further down in search results. Google places importance on providing the job seeker with as much information about the job as possible – not just a title and description, but also location information, salary information, job requirements, type of job (whether part time, full time, contract, etc.), what industry the job involves or even whether the job can be done remotely. Take some time and test your jobs using Google’s Rich Results Testing Tool to see what Google believes is missing from your job postings – and then consider updating your jobs to add that information. Another great way to see missing data is via Google’s Search Console under “Enhancements” > “Job Postings”. You’ll be able to find errors across the board and request that Google validate any fixes you’ve made.
- Rather than just making sure the data is there, think about the quality of data you’re adding to the jobs, specifically in the title and description. If you want job seekers to be able to find specific types of jobs using a specific search term or phrase, use that phrase in the titles and descriptions of the postings. I recently had a client come to me and ask why their jobs weren’t coming up as high as they’d like them to in a search for a specific keyword – but the title of the job didn’t include that keyword they believed job seekers would use. Adding that keyword to the title actually helped to boost the position of the job.
- When you’re searching for your job, look at the jobs that come up above yours. What makes them different? What kinds of titles are coming up above yours? Is there more information within the post than yours? Run that job through the rich results testing tool to see exactly what Google sees and consider updating your jobs, so they stand out and are more information rich.
- Do your jobs have a logo next to them, or just a square with a letter? If you are seeing just the square, it is likely that either the image included with the posting doesn’t match Google’s spec (images need to be square) or you don’t have an image set. Ask your job board vendor about adding the correctly sized image to your jobs schema.
Final Thoughts
Getting your jobs on Google for Jobs isn’t about luck — it’s about structure, strategy, and smart optimization. With the right job board technology, keyword-rich content, and complete schema markup, your job posts can earn valuable visibility in the exact place job seekers are searching.
Whether you’re struggling to appear on Google or want to level up your recruitment marketing, Haley Marketing is here to help. Let’s make sure your jobs get seen — and get results.
