One of the most common questions we get is “How can I improve my Glassdoor profile?” Glassdoor is an interesting site as it’s not totally a social media platform, but it functions similarly to one. As a heavy hitter for online reviews, Glassdoor has become an integral piece of the job searching ecosystem.
Let’s look at a few free ways you can maximize your presence on Glassdoor.
Make Sure Your Information is Updated
Ask yourself these questions:
- Has my website URL changed?
- Has our revenue increased?
- Is your logo accurate?
- How many employees do we currently have?
- Are the photos on our page extremely outdated?
Job seekers are going to go to your page to see what’s going on NOW. Make sure you give them the best look into the life of being at your company.
Get Your Team Involved
The first step is always to ask. A report from Search Engine Land says that 71% of consumers will leave a review for a business if prompted so. You want to make it as easy and seamless as possible for a user to leave a review – something our reputation management service does really well!
Sure, Glassdoor is advertised as predominantly giving previous employees an opportunity to review a company they once left, and that’s definitely a large target for most companies. But don’t forget about all the amazing employees you currently have! Having a range of entry-level to executive employees leaving reviews on your site will also help you build trust with job seekers at any stage of their career.
Answer Reviews
Don’t be shy! This is where that “social” aspect comes in. It’s important to recognize both the positive and negative comments that come with a review platform. Transparency in recruiting is essential.
If you need some help on how to respond to online reviews, check out one of our resources:
- Why every staffing firm should respond to negative AND positive online reviews
- Tips for Responding to Positive and Negative Reviews Online
- Help! How Do I Handle a Negative Online Review?
Verify Benefits
Compensation and benefits are the most important part of a job seeker’s journey; of course, followed up company culture. Take this opportunity to be upfront about what your company offers – work from home policies, 401k, health insurance, etc. should all be featured. You can also go into more depth by leaving a description for a closer look into your benefits package.
Be Consistent
When it comes to anything online, consistency can be the hardest part. Make sure you’re consistently asking for reviews, checking your page, making updates, and responding to reviews.
If you need some help, just ask our team for more tips!
