As businesses are growing, more job opportunities are becoming available. Recruiting can be difficult when it comes to this.
How can you strategize to help recruit? In this 5-part series, I share all the ins and outs of what you can do better.
Active Job Seekers
Your challenge: building an IRRESISTIBLE EMPLOYMENT BRAND!
- Advertise your best jobs, best clients, highest pay rates.
- Build your employment brand.
- Strengthen social proof through reviews, testimonials, awards.
- Increase visibility (online and in the real world).
Current Temporary Employees
Your challenge: NEVER LOSING A QUALIFIED CANDIDATE!
- Use candidate automation to increase engagement and boost redeployment.
- Increase touchpoints to show employees you care.
- Create compensation programs that offer incentives for completing assignments/redeployment.
- Work with employers to extend assignments/clearly define end dates.
- Proactively skill market to redeploy talent.
Referral Programs
Your challenge: turning employees into ADVOCATES!
Give employees (and others) better incentives to submit a referral and make it easier. Ask more often and ask everywhere, including:
- Social media
- Texts
Competitors’ Temporary Workers
Your challenge: Developing a stronger employee value proposition to WIN THEM AWAY!
Direct market to them wherever possible, using:
- Online engagement
- In-person advertising
- Geofencing campaigns around their key clients and office locations
Maximize the Value of Your ATS
Your Challenge: learn all the features and benefits of your software to leave NO STONE UNTURNED!
- Re-engage and reactivate talent in your database.
- Verify that contact information, job skills, and availability are up to date.
- Find ways to nurture relationships with candidates
- Don’t just text job posts blindly
- Personalize communication to each individual
- Use a mix of electronic outreach (email/text), physical mail, and phone calls.
- Ask for referrals as well when you reconnect.
Did you miss part 1?
Don’t worry! We went over the challenges of recruiting.
Up Next: Recruiting Strategies: What does your company need to do?
Our next post will focus on what companies need to do when it comes to recruiting.
