As you may already know, the world of SEO is ever-evolving. The trends and fads that may have worked a few years ago are no longer relevant. Staffing Companies must adhere to Google’s constant algorithm updates or risk falling behind.
We advise staying on top of Google’s updates and avoiding falling into the search engine results pages. Understanding these methods will help optimize your staffing agency’s website for better rankings and traffic.
Keep Your Content Updated and Fresh
Users are constantly on the hunt for fresh, new information. Google rewards websites that are continually updated with fresh, relevant content. Let’s talk about some ways you can do that.
- Start with your data in Google Search Console and analyze the pages that can be further optimized. For example, investigate which post or page has high traffic but low conversions; it would be smart to start optimizing this type of content.
- Keep updating your keyword research; remember, what may have worked a year ago might not work today. You can include newer and more relevant key terms by reoptimizing your keyword strategy.
- Modify current headlines. Make them catchy for users to click them rather than the competitors.
Remember, you are not the only one creating content. If a competitor creates more relevant, robust, or helpful content than yours, that content will naturally grab Google’s attention. Remember that a good SEO strategy is not just done once and forgotten; you must keep giving it love for it to grow.
Rise of AI & Machine Learning
There has been a lot of chatter regarding AI and machine learning emerging in 2023. Google’s competitor, OpenAI, has launched a long-form question-answering AI tool called ChatGPT, which can answer complex questions conversationally. However, the new software faces plenty of backlash for its limitations, ranging from giving biased answers to providing wrong medical advice.
Similarly, Google has also been doing experiments related to AI and machine learning. They have introduced CALM (Confident Adaptive Language Modeling). The structure of this new technology will be to allocate resources to a task based on its difficulty levels.
Regardless, all this information is still very recent, and watching Google fully unfold this new technology will be interesting.
Reduced Crawling and Indexing Frequency
Last year, Google announced that it is considering reducing the frequency of webpage crawling to conserve computing resources. They also mentioned they wanted to adopt Index Now, as Bing and Yandex have. However, nothing has been determined as of this post’s publication.
So, what does this all mean for website owners?
- Check Google Search Console to keep track of your website’s crawl status- this should be done every 1-2 months.
- Submit a sitemap to Google.
- Again, keep your content fresh, relevant, and authoritative.
- Include internal links on your pages, and it will help both search engines and users navigate through your content.
- Ensure your website is mobile-friendly.
All SEOs and website owners must read Google’s updated guidelines to stay ahead in ranking.
Google is Adding an Extra “E” to EAT
For some time, Google has been using what it calls EAT to determine how to rank pages. EAT stands for Expertise, Authoritativeness, and Trustworthiness. Now they added another “E” standing for:
Experts explain that adding the “experience” factor indicates that content quality will now be evaluated with a critical eye. But the trust factor will be the center of it all and the most vital component of the EEAT framework.
Let’s learn what next steps a website owner should take.
Staffing Companies can exhibit the “experience” factor by demonstrating first-hand knowledge of staffing and recruiting industry topics. One way to do that is by writing long-form articles or standard-length blog posts about issues about job searches, current hiring trends, recruitment strategies, and other similar topics that are either targeted to job seekers or employers.
Another way to demonstrate expertise in the staffing field would be to update your social media profile, such as Facebook or Linked In, with popular topics or problems your recruiters or candidates are experiencing. This will help prove to Google that your staffing company has the necessary experience to establish expertise.
Increase in Zero Click Queries
As users become impatient by the minute, website owners should think about click queries. What is a zero-click search? This is when a user’s search is answered directly at the top of a Google search result. A featured snippet came in all shapes and forms, from paragraphs and numbered lists to images and charts.
What are the benefits of winning a featured snippet?
- Increased traffic for your website
- Building trust and credibility for your website
- Greater visibility in the SERPs
However, winning position 0 is a challenge. Here are some ideas for staffing agencies to implement:
- Create a salary guide-keep updated every year.
- Create a FAQ page-one for job seekers and one for clients.
- Provide a list of common temp interview questions with answers.
Google is Evolving
A critical observation for Google in 2023 is that it is becoming more predictive and responsive rather than responsive and passive. Google can analyze a user’s search history and suggest content based on it. Users will find that searching for answers will become more conversational.
What does that mean for staffing companies? It will become easier to rank for long-tail, specific queries with a lower search volume but a much better match, increasing the odds of capturing clicks.
Where Should You Begin?
Before creating any SEO strategy, you must start with keyword research. Remember that keyword research is the bedrock of SEO. A staffing and recruiting agency aims to connect skilled professionals with top employers. Having a top-performing website will help achieve that goal.
Moreover, formulating a well-designed SEO strategy will bring high traffic to your website. Increased traffic means your content is recognized and appreciated by users; this will prompt the search engines to rank you higher in the search engine results pages.