Whether you’re looking to tap into candidates already in your database, create a better experience for working talent, or screen new applicants more efficiently, automation tools can help enhance your recruitment processes.
Automation’s potential is limitless, but with the number of possibilities, just getting started can feel like a challenge. We’ve compiled this list of our top 5 automations to help you see quicker ROI and make the most of your platform.
#1 Re-Engage Your Dormant Candidates
You know those candidates you’ve interviewed previously and didn’t place right away? Or those that came off an assignment but were never redeployed? It’s likely you have a large pool of viable candidates sitting right in your database, and automation is a great way to get back in front of them.
Use automation to send touchpoints to qualified candidates every six months after they’ve gone dormant. This can be as simple as a text message that asks if they’re still open to work, or you can take it a step further with questions about their current qualifications or job requirements. Better yet, some platforms allow you to write this data back to your ATS, so you’re constantly updating your candidate records without the need for recruiter phone calls or emails!
#2 Check in With Working Talent
The candidate experience doesn’t stop once you fill a job, and recruiters with high NPS scores make a point to stay in touch with candidates after they’ve been placed. However, making phone calls and remembering to send messages at each placement’s milestone can get overwhelming.
On-assignment touchpoints help take care of these recruiter admin tasks and ensure your team follows up with working talent consistently. This automation can include the following touchpoints:
- Start-date reminders to reduce no-call, no-shows
- First-day check-ins to gauge the working environment, satisfaction, supervisor, etc.
- One-week survey for in-depth feedback on placement
- 30-day check-in to congratulate placement of a month at their company
- Happy anniversary touchpoints to stay in touch with direct-hire placements
Not only do these touchpoints allow you to stay in touch with placements, but you can also use them to collect valuable feedback on recruiter performance, working conditions, and job satisfaction.
#3 Confirm Application & Pre-Qualify
Job seekers have continued to express their frustration with being ghosted during the application process. As candidates move through the application and interview process, automation can help fill in for missing touchpoints and help qualify new candidates for open jobs.
These touchpoints can be simple email or text messages when a new applicant enters your system confirming that you’ve received their application and will follow up if they’re a fit. You can also take it a step further and include pre-qualifying questions that can help weed out candidates who may not be right for that specific job. Questions can focus on:
- Work authorization
- Desired pay rate
- Shift preference
- Certifications/experience
- Location
In addition to application confirmation messages, updating candidates as they move through your interview process can help improve the candidate experience as well. Interview reminders, client submission confirmations, and job rejection notices all work together to keep candidates informed as they move through your process.
#4 Measure Your NPS
In an industry where NPS and reviews are essential metrics for attracting new clients and candidates, having an easy way to get this feedback is crucial. Automation tools like Sense and Bullhorn Automation offer survey features where you can get specific with NPS questions and follow-up branches while also providing flexible scheduling so you can collect NPS data at different stages in the candidate journey.
You can send NPS survey automations and general feedback questions at different stages in the candidate lifecycle to help you get a better understanding of which areas are strong and which need improvement.
#5 Send Happy Birthday Messages
It may seem silly, but acknowledging candidate birthdays can make a huge difference in your brand reputation with new and existing candidates. You’re collecting the data, so why not use it to your advantage?
This message doesn’t have to be extravagant or complicated, but a simple “Wishing you a happy birthday! Hope you have a wonderful day” can brighten someone’s day and may even re-engage some dormant candidates in the process!
Using Automation to Your Advantage
Investing in automation will allow you to enhance your client and candidate experience, tap into existing contacts in your database, and collect data you can use to improve internal processes. Building these top recruitment automations will get you on the fast track to seeing ROI from your automation platform.
Interested in learning more about how to use Sense or Bullhorn Automation for recruitment? In need of more help generating automation ideas for candidates? Learn more about Haley Marketing’s Sense and Bullhorn Automation services to leverage the fullest capabilities of automation in your business.
