Why a Staffing Agency Should Utilize Facebook for Job Postings in 2025
Ah, Facebook jobs – an integral part of social recruiting. With over 3 billion users on Facebook alone, utilizing this platform effectively and efficiently should be top priority when it comes to your social strategy.
With various job search sites available to job seekers, a significant portion of job seekers, around 81%, want to see career posts on Facebook, and many use it to connect with employers and find job opportunities (Paw Research, November 2024).
Essentially, a Facebook user’s profile is their resume; the platform scrapes the information listed on their profile when applying to your job. Not only does this make it a one-two click, but the application is completely mobile-friendly, making it more accessible. A large portion of job seekers utilize mobile devices for job searching, with some studies showing that nearly 90% of job seekers use mobile devices to search for jobs (HR Options, 2024).
Let’s get to the basics. How do you post a job on Facebook?
By learning how to post a job on Facebook, your staffing agency can tap into a wider pool of candidates, particularly through targeted outreach. Whether you’re posting a job for a local role or a specialized position, Facebook’s job posting features (including paid ads) allow you to reach both active and passive job seekers efficiently.
Step 1: Set Up a Facebook Business Page
Before you can create a job post on Facebook, ensure your staffing agency has a Facebook Business Page. If you don’t already have one, here’s how to add a job on Facebook:
- Visit the Meta Business site.
- Click “Create a Page.”
- Choose a category such as “Business or Brand.”
- Enter your staffing agency’s name, contact details, and other necessary information.
- Click “Create Page.”
Step 2: Access Facebook Jobs
- Navigate to your Facebook Business Page.
- In the left sidebar, look for the “Jobs” tab. If you don’t see it, go to “Settings” > “Templates and Tabs” > “Add a Tab” > “Jobs.”
Step 3: How to Create a Job Posting on Facebook
- On your Facebook Business Page, click the “Jobs” tab.
- Select “Create Job.”
- You will be prompted to fill in the job details:
- Job Title: Add the position you’re hiring for (e.g., “Project Manager”).
- Location: Indicate the job’s location or mention if it’s remote.
- Job Type: Select Full-time, Part-time, Temporary, etc.
- Salary: Optionally, include a salary range.
- Description: Write a detailed description of the role, including key responsibilities, qualifications, and any benefits your staffing agency offers.
- Application Method: Choose whether candidates can apply directly through Facebook or via an external link (e.g., your staffing agency website job board).
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Step 4: Customize the Job Post
Make it as engaging as possible:
- Add Photos or Videos: To make your job posting stand out, upload relevant images or videos, such as team pictures, office tours, or a video about your agency’s culture.
- Contact Information: Ensure you provide an easy way for candidates to reach out for questions or follow-up.
- Screening Questions: Include any necessary screening questions to filter applicants based on qualifications (e.g., “Do you have a degree in [specific field]?” or “Are you open to relocation?”).
Step 5: Set Budget for Promotion (Optional)
If you want to reach an even larger audience, consider promoting the job post as a Facebook ad. You can target users based on specific criteria like location, industry, and experience level to attract top-tier candidates. Consider promoting the post to increase visibility:
- Choose your desired budget and decide how long you want the job to be promoted (e.g., one week, one month).
- Set targeting options to ensure the job post reaches the right candidates by location, industry, and other demographics.
Step 6: Publish the Job and Monitor Applications
Once your job post is ready, click “Post Job” to make it live. Facebook will begin to show the job to potential candidates. You can then monitor the applications through your Facebook Business Page’s “Jobs” tab.
Step 7: Respond to Applicants
As candidates apply, it’s important to engage with them promptly. Facebook allows you to respond directly to applicants through its platform, which makes scheduling interviews and communicating with candidates easier.
How to Write a Job Posting on Facebook
Make sure your description clear, concise, and compelling. A good job posting should include:
- A catchy job title to grab attention.
- An engaging description that outlines the responsibilities, qualifications, and company benefits.
- A call-to-action telling candidates how to apply (e.g., “Click ‘Apply Now’ to submit your resume”).
By following this guide on how to create a job post on Facebook, staffing agencies can effectively utilize Facebook to reach a wide pool of potential candidates. If you’re looking for more tips on how to maximize your social presence, connect with one of our digital experts today.
