What’s Working Now? Staffing Sales Survey 2024

Haley Marketing’s 2024 Staffing Industry Survey reveals critical challenges and strategies to help staffing firms stay competitive.

Top Findings

Sales Challenges: 50%+ struggle with first contact and identifying decision-makers.

Industry Overview: 63% of firms earn $1.1M–$25M in annual revenue. Clerical and Industrial staffing dominate.

Post-COVID Shift: Embrace digital and AI tools for better results.

2024 Recommendations

Adapt Sales Strategies: Use multi-channel marketing to reach buyers.

Digital Marketing: Implement SEO, PPC, and social media for engagement.

Personal Branding: Build strong LinkedIn profiles to boost visibility.

Lead Tools: Leverage platforms like LinkedIn Sales Navigator to grow your leads.

Align Teams: Ensure sales and marketing work together to drive results.