About Our Consulting Services
Outsmart the Competition
Would you like to sell more—without working more? Would you like to get past HR and get rid of the price competitors? The solution isn’t making your reps sell harder. The solution is to market smarter.
Find the right strategy for your firm.
Haley Marketing can help you analyze your strengths (and weaknesses) and craft an effective marketing strategy that maximizes your assets. Our planning process will show you:
- The best way to position your firm in the markets you serve.
- Who to target (decision makers and decision influencers).
- The best strategies for achieving your marketing goals.
- A tactical action plan with marketing activities to be implemented.
Our team will work with you to analyze your strengths and weaknesses, and then we’ll prepare messaging recommendations that include:
- Key differentiators
- Positioning message
- Value proposition
- Core story.
Let us help you learn more about your clients and candidates. We’ll design a research project around your goals, complete online surveys and/or personal interviews, and provide an analysis of the results and recommendations for your marketing.
We’ll create a custom marketing plan that shows you the best way to reach your ideal clients and candidates. Your plan will show you how to integrate sales and marketing to maximize response, and you will receive a detailed plan document that includes:
- Marketing goals & objectives
- Audiences to be targeted
- Positioning message(s)
- Rational and emotional appeals
- Action plans for implementing specific tactics
- Recommended budget