Advanced SEO Webinar: How to Prevent a Site Redesign from Destroying Your Search Rankings

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Yesterday I attended a webinar about SEO and website re-designs. As a programmer/designer at Haley Marketing, I thought that this was important webinar to attend to make sure our SEO practices at Haley are in check with the rest of the SEO world. I was pleased to find out they are, and I was also happy to learn a few new tips/tricks about SEO.

Here are some important points I took away from the presentation:

Make sure you use redirects from your old site to your new site. 301 redirects are the most search engine friendly way to go.
If you are using a CMS, make sure you choose one that lets you customize keywords, urls, meta content, and page titles on a per-page basis.
Avoid overusing javascript and flash, especially in the navigation.
Actively manage your rankings. SEO isn’t a one time thing. Check your site often and make updates to your SEO strategy monthly.

To learn more about SEO, and our SEO services at Haley Marketing, please click here.

Becca Searns

Growing up in an entrepreneurial family where marketing was discussed over dinner every evening, it is only natural for Becca to bring her design talents home to Haley Marketing. Becca ensures the quality of Haley Marketing creative services. She also oversees the design and user experience for Haley Marketing products. Becca graduated from the Rochester Institute of Technology with a BFA in New Media Design and an MBA. She jumped right out of school into a program called Remote Year. Spent the first four months as a freelance designer making ends meet to pay the bills and travel the world. Fast forward, she's successfully traveled and worked remote for nearly three years. Becca now combines what she learned from design and business school with more practical knowledge and experience gained starting her club hockey team in college and three years of long-term international travel to provide world-class, easy and affordable creative solutions for your business.