What is Search Engine Optimization and How Do We Get Started?
Rapid Fire: The Best Places to Learn About Social Media and Digitial Marketing
How Your Personal Brand Can Lead to More Applications and Better Candidates
Marketing success depends upon clear and compelling communication, and a messaging strategy acts as your guide for developing that clear and compelling marketing. Messaging keeps your team on the same page and provides a guide for clarity in every communication you send out. If your clients and candidates find you online, it is absolutely necessary… Continue reading
ECS takes care of back office management services, employee payroll services and independent contractor compliance solutions for staffing and recruiting firms. Their mission is to create harmony among all parties involved in contingent workforce arrangements so recruiters will recommend them, clients will prefer them and contingent workers will be proud to work with them. Their… Continue reading
Make sure to read the first and second part of this article series. You can jump in anywhere in the series but you will get the most value be following along from the beginning. So far you should have a list of the sites most significant to your online reputation. You have grouped and arranged… Continue reading
This article series walks you through the steps to proactively manage your online reputation. To understand why managing your online reputation is important, and get a handle on your current online reputation, make sure to read the first part of this series. If you have read and followed the steps outlined thus far you should… Continue reading
The web has made the world more connected than ever before. It is easier than ever to: live and work remotely, have longer distance relationships (personal and professional), have fewer conversations face-to-face versus through an electronic device and share our thoughts one-to-one or one-to-many Our world is smaller (figuratively speaking of course). This changes the… Continue reading
I recently had the opportunity to record a podcast with Todd Lewandowski, host of Haley Marketing’s Secrets of Staffing Success. It was a great session because we opened it up to listener questions. We asked staffing and recruiting professionals to share their marketing questions with us, and Todd grilled me with question after question! One… Continue reading
SEMrush, one of the leading search engine marketing tools (and one of the tools Haley Marketing uses), recently did an audit of 100,000 websites and 450 million web pages to examine the biggest on-site SEO issues. They found a lot of the same issues popping up on many sites. As a staffing and employment agency,… Continue reading
Search engine traffic remains one of the biggest drivers to staffing and recruiting websites. Targeted search traffic is also one of the highest converting sources of traffic (right there with social media) for staffing and recruiting firms. If you want to attract more candidates and clients that convert, you need a search optimized website. Well… Continue reading
People will do business with, and refer business to, those people they know, like and trust. – Bob Burg Happy staffing clients are great for business. They make the work easier, place more job orders and stay with your business longer. A satisfied candidate can strengthen these client relationships and also send you quality referrals. But the unfortunate reality of the staffing industry… Continue reading
A recent survey of 286 marketing, sales and business professionals (conducted by Ascend2) highlights the most effective, and most difficult, SEO tactics for businesses. Key Takeaways for Staffing Firms: Relevant Content is Key The survey respondents noted that “Relevant Content Creation” is the single most effective SEO strategy today. This isn’t surprising. For the last… Continue reading
“How can I get my staffing firm listed on that map?” In consulting with hundreds of staffing and recruiting firms on their online marketing efforts, it’s probably the most frequent question I get. “That map” refers to the local map that Google displays when doing a local search. For example, if I do a search… Continue reading
You used to be able to add some keywords, build some links and climb to the top of search results. Boy how times have changed! Search engine algorithms continue to get more sophisticated and the science behind climbing search engine rankings is becoming more complex. In this Lunch with Haley, we’ll share: Recent algorithm changes… Continue reading
Search Engine Optimization (SEO) continues to be a hot topic for marketers and sales professionals across the globe. For the staffing and recruiting industry, having an effective SEO strategy is the difference between having a website that produces leads and recruits top-tier candidates or the equivalent of an online brochure. So what are the most… Continue reading
Masiello Employment Case Study In January 2014, Masiello Employment Services added Haley Marketing’s Job Board software to their website. With this software, each job is individually optimized for search engines, and the jobs are automatically re-posted to Simply Hired and Glassdoor. The jobs also get sent to Twitter and Facebook. So what was the result?… Continue reading
Did you see the last issue of Staffing Success? It featured the winners of the 2013 ASA Staffing VOICE awards competition. These marketing projects were honored by the American Staffing Association for their vision, originality, innovation, creativity and effectiveness (VOICE). Haley Marketing clients won SEVEN awards! We are VERY proud to have designed award winning… Continue reading
