Posts by: Brad Smith I always get the question “when someone does a search for local staffing companies, how can I get my company on the map?” While there are a number of factors that go into it, the most important is to make sure your listing is updated and claimed! These listings, also referred to as business citations,… Continue reading
Facebook is continually looking for new ways to improve their user experience. If they can provide a more useful and enjoyable experience, people stay on the site longer, they build a larger (if even possible) user base and they can, in turn, make more money from advertising. The challenge they have, however, is that a LOT… Continue reading
SEMrush, one of the leading search engine marketing tools (and one of the tools Haley Marketing uses), recently did an audit of 100,000 websites and 450 million web pages to examine the biggest on-site SEO issues. They found a lot of the same issues popping up on many sites. As a staffing and employment agency,… Continue reading
Search engine traffic remains one of the biggest drivers to staffing and recruiting websites. Targeted search traffic is also one of the highest converting sources of traffic (right there with social media) for staffing and recruiting firms. If you want to attract more candidates and clients that convert, you need a search optimized website. Well… Continue reading
I’m a big believer in fresh and relevant content and blog posts. It helps position you as an expert in the field, provides your target audience with value, keeps you top-of-mind and helps you improve your search engine rankings. But that doesn’t mean older content isn’t valuable anymore. In fact, if you take a look,… Continue reading
At Haley Marketing, we’re big believers in content marketing, and as I’m sure you know, we practice what we preach. Over the last several years, we have continually posted new blog content–and it’s worked extremely well. Not only does it offer a high level of value to the staffing industry, but it helps position our… Continue reading
Warren Buffett is a pretty smart guy. This quote crystallizes how important it is for your staffing firm to protect its employment brand. Here are a few reasons why: The ASA Skills Gap Index currently lists 172 positions – 172! – that are “hard to fill.” If your employment agency can’t attract the best candidates… Continue reading
A recent survey of 286 marketing, sales and business professionals (conducted by Ascend2) highlights the most effective, and most difficult, SEO tactics for businesses. Key Takeaways for Staffing Firms: Relevant Content is Key The survey respondents noted that “Relevant Content Creation” is the single most effective SEO strategy today. This isn’t surprising. For the last… Continue reading
The staffing industry sometimes gets a bad rap. Clients might think we charge too much. Some candidates are unhappy when don’t immediately find them a 6-figure job. It’s the nature of the beast. The reality: We kick ass and help people EVERY SINGLE DAY. One of the new things we offer for our clients is… Continue reading
Wouldn’t it be great if you could have a team of 1,000 sales people to actively sell your services–without paying them a dime? Companies that invest in providing exceptional service are doing just that. They are building the best possible sales force there is–unpaid, real advocates. People that will go out of their way to… Continue reading
It’s a question we get asked a lot. And the answer is…OF COURSE WE DO! As a matter of fact we have put together a wonderful and in-depth eBook that walks through social media planning for staffing and recruiting firms. This 50-page guide (along with hundreds of other free resources) can be downloaded in the freebies… Continue reading
As a marketer, I’m always trying to do two things: 1. Get my message and point across in as few words as possible.2. Improve response and engagement rates. After reading a new study released by Implisit, I just might rethink #1 on my list! In this study, they looked at a whopping 250,000 sales… Continue reading
“How can I get my staffing firm listed on that map?” In consulting with hundreds of staffing and recruiting firms on their online marketing efforts, it’s probably the most frequent question I get. “That map” refers to the local map that Google displays when doing a local search. For example, if I do a search… Continue reading
There have been a lot of questions recently about mobile websites thanks to Google’s latest algorithm change which places a focus on mobile usability. So is mobile having a real impact on the staffing and recruiting industry? Luckily, we don’t have to guess, let’s turn to the data… At Haley Marketing, we track data on… Continue reading
Q: “Is there a way to delete a negative review on our Facebook page or a way to turn it off? I thought we have a safe feature turned on in which I can manage notifications, but a negative review did come in and seems to be publicly displayed.” A: Technically, yes. You could get… Continue reading
If 4 out of 5 people told you that “company x” was horrible, would you consider doing business with them? Of course not, why take the risk, right? For better or worse, review sites like Yelp, Google Reviews, Glassdoor, TripAdvisor, Urban Spoon and others are shaping where we decide to eat, what hotel we stay… Continue reading
