Posts by: Brad Smith Rewind a few years. The staffing companies that were blogging regularly, posting content on their sites a few times a month, sharing posts on Facebook a few times per week–they were the leaders. They embraced content marketing and devoted time and attention–and committment–to leverage content to support their branding efforts. They increased visibility and carved… Continue reading
In some cases, old blogs can contain outdated and no longer relevant information. In those cases, it probably does make sense to remove those posts. But for many blogs, old content can still be relevant, and more importantly, may still drive a LOT of traffic to your website. So how should you decide what blogs… Continue reading
Google Search Console is a free tool for webmasters that can be set up on your website. It offers a collection of great tools and information, including: Overall site performance Total search clicks Total search appearances How many URLs are indexed by Google Website issues Pages with potential errors URLs/pages with opportunity for improvement Mobile… Continue reading
Content is king! I’m sure you’ve heard that phrase before. Content can help differentiate your services. Position you as a thought-leader. Build stronger client and candidate relationships. Give your sales team something more to talk about (besides just asking prospects “are you hiring?”). Provide fuel for your social media presence. Help improve search engine rankings…. Continue reading
Social distancing has had a tremendous impact on our economy. While some sectors of staffing are still thriving, many are taking a hit to their business. In light of the effect COVID-19 is having, we’re revisiting some of our top blog posts from before and during the Great Recession. While some of the marketing advice… Continue reading
It seems like a (im)perfect storm right now. An election year that has brought uncertainty. A global pandemic. Wildly fluctuating markets hitting Bear territory. A crude oil price war. Any single one of these issues could cause economic concern. But together, they may wreak havoc on the economy for months, or years, to come. Organizations… Continue reading
We are in the midst of crazy times right now. There is no shortage of media coverage about the Coronavirus, social distancing, healthcare supply concerns and more. Media consumption and Internet traffic is possibly at its highest point…ever. With this increase in traffic, comes potential. While some staffing and recruiting companies are looking to make… Continue reading
Q: “Is there a way to delete a negative review on our Facebook page or a way to turn it off? I thought we have a safe feature turned on in which I can manage notifications, but a negative review did come in and seems to be publicly displayed.” A: Technically, yes. You could… Continue reading
Record-low unemployment rates. Hard-to-fill job orders. Not a great combination for staffing and recruiting firms. If you can’t get applications, you can’t fill job orders, and you can’t turn a profit. While some staffing companies just throw more and more money into recruiting efforts – other smart companies have taken a step back. Before throwing more… Continue reading
I recently had the opportunity to record a podcast with Todd Lewandowski, host of Haley Marketing’s Secrets of Staffing Success. In this session, we opened it up to listener questions. We asked staffing and recruiting professionals to share their marketing questions with us, and Todd grilled me with question after question! One of the questions asked… Continue reading
Glassdoor recently compiled a great list of HR and Recruiting statistics. You can see the full collection of 65 HR and Recruiting Stats for 2018 here. But, here are the key stats that I feel are a very compelling reason to partner with a staffing and recruiting firm: 76% of hiring decision-makers say attracting quality… Continue reading
I recently had the opportunity to record a podcast with Todd Lewandowski, host of Haley Marketing’s Secrets of Staffing Success. It was a great session because we opened it up to listener questions. We asked staffing and recruiting professionals to share their marketing questions with us, and Todd grilled me with question after question! One… Continue reading
From Siri to Alexa to Google, in-home assistants and voice search is quickly becoming part of our daily life. In 2017, 13% of US Households owned a smart speaker and that number is expected to rise to 55% by 2022 (according to OC&C Strategy Consultants). Coupled with voice search on smartphones and other devices, comScore… Continue reading
Social Media Traffic — What Social Platforms are Driving Action? Social media can be an amazing marketing tool. But not all social platforms will drive the same results for your business. As digital marketers, it’s our job to test different platforms to see what works to reach our audience and drive action. All too often,… Continue reading
In a tight candidate market, you need every advantage you can get over the competition. With open job orders, you could just throw boat loads of money at them. You could post on all the job boards, use syndication platforms to hit all the aggregators or spend a bundle on job promotion. Or, you could… Continue reading
In one of our recent sales calls our team was asked the question: “Do you see many job seekers reading articles and other information frequently enough to benefit from the time it takes to keep the blog updated?” The short, and immediate, answer was “YES!” But, here is why it makes so much sense: Job seekers… Continue reading
