Posts by: Brad Smith From Siri to Alexa to Google, in-home assistants and voice search is quickly becoming part of our daily life. In 2017, 13% of US Households owned a smart speaker and that number is expected to rise to 55% by 2022 (according to OC&C Strategy Consultants). Coupled with voice search on smartphones and other devices, comScore… Continue reading
Social Media Traffic — What Social Platforms are Driving Action? Social media can be an amazing marketing tool. But not all social platforms will drive the same results for your business. As digital marketers, it’s our job to test different platforms to see what works to reach our audience and drive action. All too often,… Continue reading
In a tight candidate market, you need every advantage you can get over the competition. With open job orders, you could just throw boat loads of money at them. You could post on all the job boards, use syndication platforms to hit all the aggregators or spend a bundle on job promotion. Or, you could… Continue reading
In one of our recent sales calls our team was asked the question: “Do you see many job seekers reading articles and other information frequently enough to benefit from the time it takes to keep the blog updated?” The short, and immediate, answer was “YES!” But, here is why it makes so much sense: Job seekers… Continue reading
In October 2016, mobile Internet traffic finally surpassed desktop traffic for the first time. And, it hasn’t looked back since. As of May 2017, 51.7% of Internet traffic came from mobile devices, desktop was down to 43.59% and tablets accounted for 4.71% of traffic. Now that’s overall Internet traffic. But how does mobile fare in the staffing… Continue reading
Many staffing firms are happy to see a nice spike in website traffic. After all, if you get more people to your website you should get more applications. You should see more online form submissions. You should get more interest from employers. Right? Well, that all depends on whether you attract the RIGHT people from… Continue reading
Imagine if you came to your office in the morning ready for a big day of interviews, client calls and an open recruiting event — but only ten people called or walked through your front door all day. Then the next day there were only seven visitors and the following day only two people came… Continue reading
I recently saw a great question on the ASA Central Network and it’s one that we get asked a lot: Question: “We are looking to expand our use of Facebook and wonder what other companies with multiple offices are doing. From our research, we are finding pros and cons to having a central facebook page… Continue reading
I always get the question “when someone does a search for local staffing companies, how can I get my company on the map?” While there are a number of factors that go into it, the most important is to make sure your listing is updated and claimed! These listings, also referred to as business citations,… Continue reading
Facebook is continually looking for new ways to improve their user experience. If they can provide a more useful and enjoyable experience, people stay on the site longer, they build a larger (if even possible) user base and they can, in turn, make more money from advertising. The challenge they have, however, is that a LOT… Continue reading
SEMrush, one of the leading search engine marketing tools (and one of the tools Haley Marketing uses), recently did an audit of 100,000 websites and 450 million web pages to examine the biggest on-site SEO issues. They found a lot of the same issues popping up on many sites. As a staffing and employment agency,… Continue reading
Search engine traffic remains one of the biggest drivers to staffing and recruiting websites. Targeted search traffic is also one of the highest converting sources of traffic (right there with social media) for staffing and recruiting firms. If you want to attract more candidates and clients that convert, you need a search optimized website. Well… Continue reading
I’m a big believer in fresh and relevant content and blog posts. It helps position you as an expert in the field, provides your target audience with value, keeps you top-of-mind and helps you improve your search engine rankings. But that doesn’t mean older content isn’t valuable anymore. In fact, if you take a look,… Continue reading
At Haley Marketing, we’re big believers in content marketing, and as I’m sure you know, we practice what we preach. Over the last several years, we have continually posted new blog content–and it’s worked extremely well. Not only does it offer a high level of value to the staffing industry, but it helps position our… Continue reading
Warren Buffett is a pretty smart guy. This quote crystallizes how important it is for your staffing firm to protect its employment brand. Here are a few reasons why: The ASA Skills Gap Index currently lists 172 positions – 172! – that are “hard to fill.” If your employment agency can’t attract the best candidates… Continue reading
A recent survey of 286 marketing, sales and business professionals (conducted by Ascend2) highlights the most effective, and most difficult, SEO tactics for businesses. Key Takeaways for Staffing Firms: Relevant Content is Key The survey respondents noted that “Relevant Content Creation” is the single most effective SEO strategy today. This isn’t surprising. For the last… Continue reading
