Posts by: Brad Bialy The staffing industry is amid a very real challenge. With unemployment rates dropping in June, we’ve reached unemployment metrics that are the lowest we’ve seen since 2007. As unemployment continues to decline, so too will the number of qualified candidates. How can your staffing agency use Facebook Jobs to land more applications? And… Continue reading
The brain processes visual information 60,000 times faster than the time it takes for the brain to decode text. Translation: If you want to reach more people on Facebook (and other leading social platforms) you HAVE to be visually appealing. Need proof? A recent study by Haley Marketing Group found that posts that included an… Continue reading
It used to be called “dial for dollars.” You could pick up the phone, dial and after a few calls get an order. Today it’s more like “dial for pennies.” The reality is that hiring managers are inundated with calls every day from staffing reps looking for open job orders. Cold calling isn’t as effective… Continue reading
As an industry, we are getting MUCH better about content and social marketing. Staffing firms are offering better advice for employers and job seekers, creating more compelling imagery and sharing more consistently. But a lot of firms still struggle. They don’t have the time (or desire) to consistently produce and share content. They don’t have… Continue reading
In the staffing industry social media has rapidly evolved from novelty to essential communication tool. But with all the new platforms, changes to social media algorithms and advertising opportunities, what should you be doing? Today, I continue my series of posts that will walk you through the biggest trends in social…and show you what you… Continue reading
“Take the Work Out of Hiring” We know that finding the right talent can be a challenge. 40% of US small businesses report that filling jobs was more difficult than they expected, which is surprising when you consider that these small businesses also employ nearly half of the country’s workforce. Beginning today, businesses in the… Continue reading
Just a few short years ago, social media was a novelty for most staffing firms. Now it’s an essential communication tool. But with all the new platforms, changes to social media algorithms and advertising opportunities, what should you be doing? Today, I’m starting a series of posts that will walk you through the biggest trends… Continue reading
Snapchat reaches 41% of all 18 to 34 year-olds in the United States. Are you using it to its full potential? Continue reading
You can have the best content in the world but, the truth is, if it doesn’t reach your audience so that they can consume it you’re just as good as a Picasso sitting in some dusty storage locker. I spend a ton of time on Facebook analyzing what’s working and, more importantly, what’s not. Over… Continue reading
Want to turn your website into a staffing ATM? With the right approach, your site can generate job orders and placements day in and day out! In this idea-packed presentation from the Colorado Staffing Association Annual Conference, Brad Bialy, Social Media Marketing Advisor, will show you the most important “must-haves” for an effective staffing and… Continue reading
Whether or not you’re into basketball, the 2016 NBA Finals was one for the record books. Lebron showed the world why he’s better known as King James, and the Cavaliers’ showed the 73-win Warriors that a great season only means so much if you can’t finish in the playoffs. But there are thousands of sports… Continue reading
Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. Continue reading
The Beatles recorded 237 original songs (source), 17 of which went on to be number one (source). Picasso completed an estimated 13,500 paintings (source) Samuel L. Jackson has appeared in 122 movies (source) The point? Great Extraordinary artists have created more content than the average person can imagine, all for the sake of content creation…not… Continue reading
In three years working as a Social Media Advisor at Haley Marketing Group, I’ve seen a lot in the social space. I’ve seen platforms shoot up and no one really seems to know what purpose they serve…looking at you Snapchat. I’ve seen that same platform refine itself to redevelop and reframe the way marketers around… Continue reading
You’ve noticed it on your company social media profiles. You put together a social update. You proofread it, used one of the top social media tools to create a visual, clicked publish only to notice an hour or two later that the post was seen be an extremely small percentage of your followers, and received little… Continue reading
Social media marketing, Twitter specifically, is about pushing your limits. Trying new and exciting ideas. Finding what works best and pushing that to new extremes. That’s where The Eagles come into play. In 1975 The Eagles dropped Take it to the Limit, their third single from One of These Nights. And, while this article wasn’t… Continue reading
