If you follow Haley Marketing Group, or me and my articles and videos, you know I try to put out a lot of content. Between consistent videos on LinkedIn, guest appearances writing the Haley Marketing Idea Club newsletter article, or speaking and presenting at staffing industry conferences, I truly believe in the impact of content. I… Continue reading
Posts by: Brad Bialy
The Guide Every Social Media Intern Should Read Before Launching a Campaign for the Staffing Industry
If you’re reading this because your boss forwarded you the link…stay with me. I promise there will be enough information in this post to not only survive your summer internship, but also excel in a way that helps you fight for a job when you graduate. In the time I’ve spent working at Haley Marketing… Continue reading
Want to generate more applications from qualified job seekers in your local market?
Worried your website visitors aren’t converting into candidates?
In this article, you’ll learn how Haley Marketing Group helped a client generate 172 applications by properly creating a conversion funnel from their homepage.
“Does anyone have tips for online reviews and reputation management?” Question Originally Posted on ASA Central In a digital world where 88 percent of people trust online reviews as much as they trust their best friends’ recommendations, your desire to gather positive reviews to outweigh the negatives is certainly worthwhile. The truth behind online reviews… Continue reading
Publisher’s Note: Before Reading this Article, Click Play and Watch this Short Video Video Clip From Haley Marketing Group Social Pro Product Demo When developing a social media strategy for staffing, I continue to share the following mindset with recruiters and staffing specialists. While engagement on social media is important, the main focus… Continue reading
With a new year upon us, what can we do on social media to be more effective in 2018 than we were in 2017? Establishing Social Media Resolutions Resolution 1: Focus on Your Business Goals In Part 1 of the Road Map to Social Media Success I discussed the importance of identifying your goals…. Continue reading
When we look at the road map to social media success, it is critical to start at the end, by identifying our goals. What are we trying to accomplish? After all, if we start by deploying social media tactic after tactic without a true goal in mind, how will we know if the actions… Continue reading
“The goal is not to be good at social media. The goal is to be good at business because of social media” – Jay Baer When we look at the road map to social media success, it is critical to start at the end, by identifying our goals. What are we trying to accomplish? After… Continue reading
Everybody loves to go on vacation. But, you wouldn’t go on vacation without knowing your end destination. You wouldn’t get in your car and simply drive, hoping that you make it to the beach or a resort. Instead, you would think about that end destination and work backward, developing an effective strategy that would… Continue reading
Unemployment is at a 16-year low with metrics dating back to the month after Wikipedia was launched, and predating the launch of the first generation iPod touch and Windows XP. What can you do today to drive applications to fill the job orders already sitting on your desk?
The staffing industry is amid a very real challenge. With unemployment rates dropping in June, we’ve reached unemployment metrics that are the lowest we’ve seen since 2007. As unemployment continues to decline, so too will the number of qualified candidates. How can your staffing agency use Facebook Jobs to land more applications? And… Continue reading
The brain processes visual information 60,000 times faster than the time it takes for the brain to decode text. Translation: If you want to reach more people on Facebook (and other leading social platforms) you HAVE to be visually appealing. Need proof? A recent study by Haley Marketing Group found that posts that included an… Continue reading
It used to be called “dial for dollars.” You could pick up the phone, dial and after a few calls get an order. Today it’s more like “dial for pennies.” The reality is that hiring managers are inundated with calls every day from staffing reps looking for open job orders. Cold calling isn’t as effective… Continue reading
As an industry, we are getting MUCH better about content and social marketing. Staffing firms are offering better advice for employers and job seekers, creating more compelling imagery and sharing more consistently. But a lot of firms still struggle. They don’t have the time (or desire) to consistently produce and share content. They don’t have… Continue reading
In the staffing industry social media has rapidly evolved from novelty to essential communication tool. But with all the new platforms, changes to social media algorithms and advertising opportunities, what should you be doing? Today, I continue my series of posts that will walk you through the biggest trends in social…and show you what you… Continue reading
“Take the Work Out of Hiring” We know that finding the right talent can be a challenge. 40% of US small businesses report that filling jobs was more difficult than they expected, which is surprising when you consider that these small businesses also employ nearly half of the country’s workforce. Beginning today, businesses in the… Continue reading