Does my staffing firm need a strategy on [insert platform here]?
The short answer? Maybe. If you have the resources…absolutely! Otherwise, it’s time to double down on what works best.
Posts by: Brad Bialy
Managing Your Brand Accounts on Social Media During the COVID-19 Pandemic
If there was ever a time for staffing firms to be flocking to social media to manage their brand voice, reassure candidates and prospects that they have everything under control and, most importantly, be a part of the community…this is it. For 7 years, I’ve seen the staffing industry slowly shift to understand the real… Continue reading
21 Lessons from 7 Episodes of the InSights Podcast
Wait…Haley Marketing Group has a podcast? We sure do! What is InSights? The Haley Marketing podcast network expanded in January 2019 with the addition of InSights, which features tips and best practices from Haley Marketing’s insiders. Co-hosted by myself and Matt Lozar, with very special appearances by members of Team Haley throughout various segments, InSights… Continue reading
What 6,000 Hours of Research Taught Us About Social Media for Staffing Firms
Good isn’t good enough. 6,000 hours of research, along with the feedback of current clients, past clients, trusted advisors and countless team meetings has gotten us here. These are the 9 key components of a successful social recruiting strategy.
The Four Things You Can Learn About Content Marketing from A Football Tailgate
If you follow Haley Marketing Group, or me and my articles and videos, you know I try to put out a lot of content. Between consistent videos on LinkedIn, guest appearances writing the Haley Marketing Idea Club newsletter article, or speaking and presenting at staffing industry conferences, I truly believe in the impact of content. I… Continue reading
The Guide Every Social Media Intern Should Read Before Launching a Campaign for the Staffing Industry
If you’re reading this because your boss forwarded you the link…stay with me. I promise there will be enough information in this post to not only survive your summer internship, but also excel in a way that helps you fight for a job when you graduate. In the time I’ve spent working at Haley Marketing… Continue reading
This Website Design Edit Generated 172 Job Applications
Want to generate more applications from qualified job seekers in your local market?
Worried your website visitors aren’t converting into candidates?
In this article, you’ll learn how Haley Marketing Group helped a client generate 172 applications by properly creating a conversion funnel from their homepage.
What are the critics saying about your staffing firm?
“Does anyone have tips for online reviews and reputation management?” Question Originally Posted on ASA Central In a digital world where 88 percent of people trust online reviews as much as they trust their best friends’ recommendations, your desire to gather positive reviews to outweigh the negatives is certainly worthwhile. The truth behind online reviews… Continue reading
Are your blog articles designed to turn readers into applicants?
Publisher’s Note: Before Reading this Article, Click Play and Watch this Short Video Video Clip From Haley Marketing Group Social Pro Product Demo When developing a social media strategy for staffing, I continue to share the following mindset with recruiters and staffing specialists. While engagement on social media is important, the main focus… Continue reading
The Road Map to Social Media Success: Social Media Resolutions
With a new year upon us, what can we do on social media to be more effective in 2018 than we were in 2017? Establishing Social Media Resolutions Resolution 1: Focus on Your Business Goals In Part 1 of the Road Map to Social Media Success I discussed the importance of identifying your goals…. Continue reading
The Road Map to Social Media Success: Outlining Your Tactics
When we look at the road map to social media success, it is critical to start at the end, by identifying our goals. What are we trying to accomplish? After all, if we start by deploying social media tactic after tactic without a true goal in mind, how will we know if the actions… Continue reading
The Road Map to Social Media Success: Conceptualizing Your Strategy
“The goal is not to be good at social media. The goal is to be good at business because of social media” – Jay Baer When we look at the road map to social media success, it is critical to start at the end, by identifying our goals. What are we trying to accomplish? After… Continue reading
The Road Map to Social Media Success: Identifying Your Goals
Everybody loves to go on vacation. But, you wouldn’t go on vacation without knowing your end destination. You wouldn’t get in your car and simply drive, hoping that you make it to the beach or a resort. Instead, you would think about that end destination and work backward, developing an effective strategy that would… Continue reading
You Can Land More Applications Through Social Media…And I’m Going to Teach You How
Unemployment is at a 16-year low with metrics dating back to the month after Wikipedia was launched, and predating the launch of the first generation iPod touch and Windows XP. What can you do today to drive applications to fill the job orders already sitting on your desk?
Unemployment Rate Hits 10-Year Low, Land More Applications Through Facebook Jobs
The staffing industry is amid a very real challenge. With unemployment rates dropping in June, we’ve reached unemployment metrics that are the lowest we’ve seen since 2007. As unemployment continues to decline, so too will the number of qualified candidates. How can your staffing agency use Facebook Jobs to land more applications? And… Continue reading
Crush Social in 2017 (part 5): Go Bold with Social Media
The brain processes visual information 60,000 times faster than the time it takes for the brain to decode text. Translation: If you want to reach more people on Facebook (and other leading social platforms) you HAVE to be visually appealing. Need proof? A recent study by Haley Marketing Group found that posts that included an… Continue reading
