A local dry cleaner turned Brad into a superfan for life. Not because of their service. Because of how they made him feel.
That story is exactly why Brittany Hodak wrote Creating Superfans — and exactly why this conversation matters for every staffing and recruiting firm that’s tired of competing on price.
In this episode of Take the Stage, presented by Haley Marketing, the award-winning customer experience speaker breaks down her SUPER Model framework and makes the case that the staffing firms winning right now aren’t the fastest or the cheapest. They’re the most human.
About the Guest:
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes to hundreds of organizations including American Express, Benihana, and Keller Williams. A former Chief Experience Officer at Experience.com and co-founder of The Superfan Company, she has worked with beloved brands and entertainers like Walmart, Katy Perry, and Dolly Parton. Her debut book, Creating Superfans, was called a must-read by Forbes.
Expect to Learn:
- How to turn average “customers” into Superfans
- Why you’re not losing clients on price…you’re losing them on service
- Why candidates feel like a number in a system and how to change that perception starting today
- The SUPER Model framework for turning customers into advocates who create more customers
- Why no one leaves a 3-star review
- How silence creates a damaging internal narrative — and why filling the gaps is one of the most underrated moves in staffing
- Why the most human company wins and what that means in an industry increasingly tempted to automate everything
About the Host:
Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 250,000 downloads.
Sponsors and Offers:
Learn more about RogIQ, the AI Marketing Assistant from Haley Marketing: https://rogiq.ai/
For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at: https://www.BenefitsInACard.com
Creating Superfans by Brittany Hodak:
*Winner of the 2024 Outstanding Works of Literature Award for Sales & Marketing Book of the Year*
Superfans aren’t just for pop stars and NBA teams.
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again…and told their friends to do the same?
In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one. (Purchase on Amazon)
