Ranking in search used to mean earning a spot near the top of Google.
Today, staffing firms must also consider AI Overviews, conversational search, and generative tools that give users answers without requiring them to visit multiple websites.
Being visible is still important.
But increasingly, the bigger question is:
Will search engines and AI platforms recommend your firm?
Search Is Becoming an Answer Engine
At the 11:00 session of SMART IDEAS Summit 6, Brad Smith and Shaun Chojnacki will present “Get Found AND Recommended: SEO, AI Overviews, and GEO for Staffing Firms. How to Become the Trusted Answer in Traditional and AI-Powered Search”
They will explain how search is changing—and what staffing companies should do to become trusted sources in both traditional and AI-powered results.
Reserve Your Seat
Attendees will learn about:
- The changing role of SEO
- How AI Overviews affect visibility
- What generative engine optimization means
- Why authority and credibility matter
- How content helps search platforms understand your expertise
- Ways to improve your firm’s chances of being cited or recommended
Visibility Is No Longer Enough
Staffing firms cannot rely on keywords alone.
Search platforms increasingly evaluate whether content is helpful, credible, specific, and relevant to the question being asked.
That means your website and content must clearly demonstrate who you serve, what you know, and why your firm is a trustworthy answer.
Become the Answer Buyers Find
Join Brad and Shaun at SMART IDEAS Summit 6 on Tuesday, September 29, 2026.
You will leave with a clearer understanding of SEO, AI search, and how to position your staffing firm for greater visibility in both.
