HaleyMail, the ultimate content marketing system for the staffing industry is now bigger and better – and is available at a lower cost this summer. HaleyMail is a content marketing system that gives you everything your staffing firm needs to sell more, recruit more and stay top-of-mind. As part of our Hot Summer Deals, if… Continue reading
As a leader how well do you communicate your culture to your internal staff? It’s one of the many topics we cover with Sharlene Massie from About Staffing. We also discuss: How to develop a brand strategy What is her most important role as a leader? How has the new generation of worker changed her recruiting practices? When… Continue reading
Is It Time For a Change? How old is your staffing website? Is it attracting high-caliber candidates? Does it reflect your staffing company’s culture and results? Your website should be a tool to attract clients and candidates. If it’s not doing the job, it’s time to think about an update. …And with Haley Marketing’s Hot… Continue reading
Brad Bialy: A recent topic on ASA Central caught our attention, and we wanted to chat about it on this week’s episode of Insights. How can staffing professionals mitigate the no call no show? How can we work more closely with candidates to make sure that they actually show up on day one of… Continue reading
Find a niche or be “everything to everyone”? It’s a dilemma for staffing owners. On this episode we chat with Scott Samuels from Horizon Hospitality about the advantages, and disadvantages, of being in a niche. We’ll also discuss… What it was like for Scott to be a candidate before moving to this side of the… Continue reading
Marketing is both a science and an art. If it’s all science, it would not have much appeal. If it’s all art if would most likely have no measurable value. Great marketing lives in the sweet spot of the two. Partner with someone who gets that and works to help you communicate in THAT space.
During times of a talent shortage, keeping recruiters engaged is a top priority. But it’s not just about money and perks. Kelly Merbler tells us how managers, and recruiters themselves, can keep themselves performing at a high level. We’ll discuss… How can firms keep their recruiters engaged during talent shortage times What can recruiters do… Continue reading
What if I told you one simple email could increase your applications by over 250% in one week? It’s possible and it actually happened to one of our clients. We recently created a “Candidate Toolkit” for all of our HaleyMail customers. The toolkit is a series of emails designed to re-engage with your candidate database. … Continue reading
To date, Facebook has over 2 billion monthly active users. All over the world, people are scrolling through their feeds just like you. With such a vast user base, it’s important to think carefully about how your staffing company will reach your specific target audience. Luckily, with Facebook ads, there are a lot of options!… Continue reading
On today’s episode of Secrets of Staffing Success: Todd Lewandowski is joined by Brad Bialy and Matt Lozar to recap the lessons learned from 50 episodes of Secrets of Staffing Success. Topics Covered Include: Developing a systematic process for podcasting Something always goes wrong…unless you have a plan and leave nothing to chance. What has Todd learned from 40 interviews with… Continue reading
I recently traveled for a conference, and the similarities between traveling and marketing struck me (maybe somewhere around 7 miles up in the air). Here is what I think makes a good trip, and a good content marketing strategy. 1. You Need to Be Prepared You can’t get to a destination without the proper preparation…. Continue reading
Recruiting Recession For years, recruiting has been the (or at least, one of the) hottest topics in staffing. And with good reason: Our economy has remained strong, and the national unemployment rate has been at or below 4% for roughly a year. But the writing is on the wall. Everywhere you look, economists, politicians, business… Continue reading
Are we more prepared for a recession this time around? That’s just one of the topics we explore with Henry Kiel from HW Staffing Solutions. We’ll also discuss… What can staffing firms do to be proactive about internal turnover? How to find and recruit passive candidates What type of technology investments should staffing firms make… Continue reading
What you say about your staffing company’s services online matters. But telling someone what your business does is not nearly as impactful as how you position yourself as the solution to their problems. One way to do this in your messaging is to adopt gain frame and loss frame communication strategies. “It’s not what you… Continue reading
Do you ever go on Facebook and realize you’re seeing the same ads again, and again and… again? You’re probably experiencing something called “ad fatigue,” and as much as you don’t want it to happen to you as a consumer, you most definitely don’t want it happening to social media users seeing your staffing company’s… Continue reading
If you’re thinking about spending money on Google ads, you might be wondering if you can use those resources as a way to promote your staffing company’s job listings on Google for Jobs, as well. Unfortunately, the two aren’t synonymous, but that doesn’t mean there aren’t ways to get more eyes on your jobs using… Continue reading
