Are you ready to make 2020 your best year ever? Brad Bialy joins me to review all the areas of your business that you need to make sure are up to speed. We’ll discuss; Does your website say 2020 or 2006? (Find out about ADA compliance here) Is your job board optimized to bring in… Continue reading
In the first two posts of this series on tending to your reputation garden, Boost Your Trust Factor and Weed Your Negative Reviews, we discussed the importance of regularly feeding your garden with positive reviews and tending to the negative reviews. But it’s not enough to just collect positive reviews. Once you start harvesting five-star reviews, it’s what you do… Continue reading
In the first post of this series on building a positive online reputation, we talked about the importance of asking for positive reviews from happy clients and candidates. But what about those nagging weeds in your reputation garden– the negative reviews that can pop up from a disgruntled candidate now and then? Negative and Positive Reviews: To Wilt… Continue reading
Has a candidate ever written a negative review about your staffing company on Glassdoor, Indeed, Yelp or Facebook? You’re not alone. You’d be hard–pressed to find a staffing company that doesn’t have at least one bad review from a candidate who didn’t get placed. It’s easy to write off a negative review as a simple case of sour grapes, but negative reviews can quickly grow into… Continue reading
HaleyMail, the ultimate content marketing system for the staffing industry is now bigger and better – and is available at a lower cost this summer. HaleyMail is a content marketing system that gives you everything your staffing firm needs to sell more, recruit more and stay top-of-mind. As part of our Hot Summer Deals, if… Continue reading
As a leader how well do you communicate your culture to your internal staff? It’s one of the many topics we cover with Sharlene Massie from About Staffing. We also discuss: How to develop a brand strategy What is her most important role as a leader? How has the new generation of worker changed her recruiting practices? When… Continue reading
Is It Time For a Change? How old is your staffing website? Is it attracting high-caliber candidates? Does it reflect your staffing company’s culture and results? Your website should be a tool to attract clients and candidates. If it’s not doing the job, it’s time to think about an update. …And with Haley Marketing’s Hot… Continue reading
Brad Bialy: A recent topic on ASA Central caught our attention, and we wanted to chat about it on this week’s episode of Insights. How can staffing professionals mitigate the no call no show? How can we work more closely with candidates to make sure that they actually show up on day one of… Continue reading
Find a niche or be “everything to everyone”? It’s a dilemma for staffing owners. On this episode we chat with Scott Samuels from Horizon Hospitality about the advantages, and disadvantages, of being in a niche. We’ll also discuss… What it was like for Scott to be a candidate before moving to this side of the… Continue reading
Marketing is both a science and an art. If it’s all science, it would not have much appeal. If it’s all art if would most likely have no measurable value. Great marketing lives in the sweet spot of the two. Partner with someone who gets that and works to help you communicate in THAT space.
During times of a talent shortage, keeping recruiters engaged is a top priority. But it’s not just about money and perks. Kelly Merbler tells us how managers, and recruiters themselves, can keep themselves performing at a high level. We’ll discuss… How can firms keep their recruiters engaged during talent shortage times What can recruiters do… Continue reading
What if I told you one simple email could increase your applications by over 250% in one week? It’s possible and it actually happened to one of our clients. We recently created a “Candidate Toolkit” for all of our HaleyMail customers. The toolkit is a series of emails designed to re-engage with your candidate database. … Continue reading
To date, Facebook has over 2 billion monthly active users. All over the world, people are scrolling through their feeds just like you. With such a vast user base, it’s important to think carefully about how your staffing company will reach your specific target audience. Luckily, with Facebook ads, there are a lot of options!… Continue reading
On today’s episode of Secrets of Staffing Success: Todd Lewandowski is joined by Brad Bialy and Matt Lozar to recap the lessons learned from 50 episodes of Secrets of Staffing Success. Topics Covered Include: Developing a systematic process for podcasting Something always goes wrong…unless you have a plan and leave nothing to chance. What has Todd learned from 40 interviews with… Continue reading
I recently traveled for a conference, and the similarities between traveling and marketing struck me (maybe somewhere around 7 miles up in the air). Here is what I think makes a good trip, and a good content marketing strategy. 1. You Need to Be Prepared You can’t get to a destination without the proper preparation…. Continue reading
Recruiting Recession For years, recruiting has been the (or at least, one of the) hottest topics in staffing. And with good reason: Our economy has remained strong, and the national unemployment rate has been at or below 4% for roughly a year. But the writing is on the wall. Everywhere you look, economists, politicians, business… Continue reading
