Jason Leverant (AtWork Personnel Services) joins us to talk about some of the challenges he faces in managing 100 branches. We’ll also discuss… The growing pains associated with being one of the fastest growing staffing firms How to balance what’s best for the company and still keep the franchises happy The biggest roadblock to continued growth… Continue reading
In the past 21 years, Haley Marketing has learned a lot about what works well in marketing for the staffing industry. Our experience has allowed us to work with clients across all industries in staffing and recruiting and learn what is successful across the board, and for specific niches and clients. How have we learned… Continue reading
Tim Bleich (Vector Technical) joins us to share his experiences from 25 years in the staffing industry. We’ll discuss… The biggest change in the staffing industry in the past 25 years Vector’s PAR Excellence program Tim’s best method for finding great talent How social media has helped Vector stand out in their market Does Tim… Continue reading
If you are a business that serves in only a few different locations, then local SEO is essential to make sure that you are driving targeted traffic in these specific regions that are likely to convert. For example, if you are a staffing agency that only serves in Buffalo, NY; you want to make sure… Continue reading
We’ve heard it a million times this year – it’s a candidate market. And with the lowest unemployment rate since 1973, you’re facing the challenge of fighting everyone else in the industry for good candidates – let alone top hires. So, what type of marketing armor can you wear when you run head-on into the… Continue reading
I was watching The Bachelorette Monday night (don’t judge me!) and thinking about how much the process is like hiring. You… Start with a wide range of prospects Notice who makes a great impression Eliminate unsuitable candidates quickly Narrow the field to a select few Make your final decision The similarities are striking… As you… Continue reading
Google Jobs Is Here…and We’re Ready! On May 17, 2017, Google officially announced the launch of Google Jobs in the U.S. And it’s a game changer! What does Google Jobs mean to staffing companies? The short answer is that it means that your jobs can directly appear in search results…organically! When a job seeker searches… Continue reading
One of the most common questions I heard from teachers during my career in education was “Well, what else can I do?” Most teachers have a degree (whether it’s a bachelor’s or master’s) in education, which leaves them feeling limited regarding what they can do if they suddenly realize (after a year, two years, or… Continue reading
In Monty Python’s “Meaning of Life”, there is a line, “Ah, I see you have the machine that goes Ping!!!!” It’s a classic line for anyone who has seen the movie, but I’m sure you’re wondering what on earth does that have to do with a new website. As a project manager, before I kickoff… Continue reading
Business ethics generally dictate that once you have done business with someone in the past – placed a candidate, filled a temporary position, helped offload payrolling duties – they are, and always will be, your client. And they’re happy to receive emails, calls and information from your staffing business in the future. However, Canada’s Anti-Spam… Continue reading
You may be familiar with the policy where UPS saved millions of dollars by essentially eliminating the left-hand turn for their truck drivers. While this often means they’re not taking the shortest or most direct route, the decision has saved fuel, reduced waiting time and reduced the chances of accidents. According to CNN, the results… Continue reading
When was the last time someone answered your call with, “Yes absolutely, I will buy your staffing services!” without even hearing your pitch? I’m willing to guess your answer was, “never.” We all know that staffing is rarely a one-call close. It takes several touches across multiple channels of communication before a great prospect turns… Continue reading
Success requires first expending ten units of effort to produce one unit of results. Your momentum will then produce ten units of results with each unit of effort. –Charles J. Givens Are you thinking about developing a new website, but are unsure how you will be able to keep the project moving with all the… Continue reading
I hope you had a great holiday and a Happy New Year! I wanted to pass along a few marketing thoughts to kick off the new year. In case you were looking for some New Year’s Resolutions for your marketing efforts, here are a few to try out… Build Your Contact List – One of the… Continue reading
No doubt you’ve seen the headlines regarding Apple’s big iPhone 7 launch event, and the new features the phone will boast. And whether you’re an Apple junkie or an Android die-hard, there are some strong marketing lessons we can all take from this event. 1. You need to build up excitement before an event. You… Continue reading
A very common request from clients is to make their logo larger. This is an issue website designers often face because it can disrupt the balance of the website and the focus of what is being displayed. Brand recognition should always be important to your marketing goals, however, the appearance of the design is more… Continue reading
