So, you have a lot of content on hand that’s ready to share. FANTASTIC! Likely you are communicating how your services meet the needs of your customers in our everchanging landscape. First, it’s a good idea to plan what you’re sharing into different content types and then into different phases of the funnel. What you… Continue reading
The interview episodes of Secrets of Staffing Success returns! Our own Ryan Maher joins us to give some insight into the conversations he’s been having with staffing owners over the past six months: What is the overall mindset of most staffing firms in regards to Covid? Where are most companies focusing their marketing efforts? Are… Continue reading
The coronavirus pandemic and the resulting recession have affected businesses in a multitude of ways. Some staffing companies saw a dramatic drop in business. Others had to shift to new industries. Still others are overwhelmed with job orders they can’t fill. Almost all staffing firms are looking for places to cut costs — to minimize… Continue reading
If you are looking to clean up old content on your site or create a new website, it’s important to think about if you should be deleting or updating content. You may be thinking: Are people even reading this content? Is the content relevant? Is this content a waste of space? Does this impact my… Continue reading
Why do you need a website for your staffing firm? What should it look like? Should it be a sales tool? Should it be merely informational? Does it need a job board? Different staffing companies have different ideas about how their website should look and function – or wonder why they even need a website… Continue reading
The newest buzzword in the marketing community is employee advocacy. The term may be new, but the concept is tried and true, updated for the digital age. What is Employee Advocacy? The definition of employee advocacy is simply the promotion of your company by the people who work for it. This happens all the time… Continue reading
One of the most common questions I get when talking with potential clients is “why should I work with Haley Marketing?” While there are a number of solid answers to this question the one that I always point to is “you’ll have access to 50+ marketing experts”. No matter what product or level of service… Continue reading
As a project manager, of course I would offer that “organization” is the key. But let’s talk about what that generalization might really mean. At the end of the day project managers and clients share the same goal. We work together to deliver to a website that helps drive your business! While this blog post… Continue reading
If you’re already blogging, you’re taking the initiative to get your business more online visibility. Like social media, direct mail, email marketing, etc., a blog is essential for supporting business growth. However, only posting blogs to your website is not enough. It’s likely that your audience isn’t monitoring your website waiting for your next blog… Continue reading
Haley Marketing is headed to San Antonio, Texas, March 4-7 for the 2020 TempNet Annual Convention at the Marriott Riverwalk. In attendance will be Paula Pirrone Zeisz, Director of Marketing Education and Aaron Eastlack, one of our talented Digital Marketing Managers. We hope to see you there! Learn How To Use Social Media More Effectively On… Continue reading
The staffing industry is cyclical by nature, as the frequency of job orders a staffing company receives are based on the demands of its clients. Typically, the holidays are a busy season for staffing companies that provide temporary workers, but now that the holiday season is well behind us, what comes next? If your business… Continue reading
Are you ready to make 2020 your best year ever? Brad Bialy joins me to review all the areas of your business that you need to make sure are up to speed. We’ll discuss; Does your website say 2020 or 2006? (Find out about ADA compliance here) Is your job board optimized to bring in… Continue reading
In the first two posts of this series on tending to your reputation garden, Boost Your Trust Factor and Weed Your Negative Reviews, we discussed the importance of regularly feeding your garden with positive reviews and tending to the negative reviews. But it’s not enough to just collect positive reviews. Once you start harvesting five-star reviews, it’s what you do… Continue reading
In the first post of this series on building a positive online reputation, we talked about the importance of asking for positive reviews from happy clients and candidates. But what about those nagging weeds in your reputation garden– the negative reviews that can pop up from a disgruntled candidate now and then? Negative and Positive Reviews: To Wilt… Continue reading
Has a candidate ever written a negative review about your staffing company on Glassdoor, Indeed, Yelp or Facebook? You’re not alone. You’d be hard–pressed to find a staffing company that doesn’t have at least one bad review from a candidate who didn’t get placed. It’s easy to write off a negative review as a simple case of sour grapes, but negative reviews can quickly grow into… Continue reading
HaleyMail, the ultimate content marketing system for the staffing industry is now bigger and better – and is available at a lower cost this summer. HaleyMail is a content marketing system that gives you everything your staffing firm needs to sell more, recruit more and stay top-of-mind. As part of our Hot Summer Deals, if… Continue reading
