I recently traveled for a conference, and the similarities between traveling and marketing struck me (maybe somewhere around 7 miles up in the air). Here is what I think makes a good trip, and a good content marketing strategy. 1. You Need to Be Prepared You can’t get to a destination without the proper preparation…. Continue reading
Recruiting Recession For years, recruiting has been the (or at least, one of the) hottest topics in staffing. And with good reason: Our economy has remained strong, and the national unemployment rate has been at or below 4% for roughly a year. But the writing is on the wall. Everywhere you look, economists, politicians, business… Continue reading
Are we more prepared for a recession this time around? That’s just one of the topics we explore with Henry Kiel from HW Staffing Solutions. We’ll also discuss… What can staffing firms do to be proactive about internal turnover? How to find and recruit passive candidates What type of technology investments should staffing firms make… Continue reading
What you say about your staffing company’s services online matters. But telling someone what your business does is not nearly as impactful as how you position yourself as the solution to their problems. One way to do this in your messaging is to adopt gain frame and loss frame communication strategies. “It’s not what you… Continue reading
Do you ever go on Facebook and realize you’re seeing the same ads again, and again and… again? You’re probably experiencing something called “ad fatigue,” and as much as you don’t want it to happen to you as a consumer, you most definitely don’t want it happening to social media users seeing your staffing company’s… Continue reading
If you’re thinking about spending money on Google ads, you might be wondering if you can use those resources as a way to promote your staffing company’s job listings on Google for Jobs, as well. Unfortunately, the two aren’t synonymous, but that doesn’t mean there aren’t ways to get more eyes on your jobs using… Continue reading
A new year is a fresh start and a great time to set new goals for yourself and your staffing agency. Twelve months to achieve something important to you and to grow from past actions and mistakes. Easier said than done. Eighty percent of new year’s resolutions fail by the second week of February. Somehow… Continue reading
Most people are creative by nature. Whether your creativity shines through your work, family life or out-of-office activities, we all need ways to express ourselves outside of the work we have to do. And while Haley Marketing has, by nature, a culture of creativity, there are many benefits any business could obtain – no matter… Continue reading
One of the biggest issues is getting candidates. But do you REALLY want more candidates? I suspect that what you’re after is QUALIFIED candidates. Perhaps candidates that are either looking for something new – or how about candidates that don’t yet know they really want the position you are looking to fill? OK, so are… Continue reading
“Don’t call it a comeback, I’ve been here for years.” People of a certain age will recognize this nugget from James Todd Smith, better known as LL Cool J. But it doesn’t just apply to a rapper’s career trajectory. It also applies to the resurgence of direct mail marketing as a tool for building connections…. Continue reading
Snapchat is much more than a platform used to take selfies. Here are some stats to put this into perspective: There are over 300 million monthly active users. 187 million people actively use Snapchat daily. 18% of U.S. social media users are using Snapchat. 45% of Snapchat users are aged between 18-24. With stats like… Continue reading
Make sure to read the first and second part of this article series. You can jump in anywhere in the series but you will get the most value be following along from the beginning. So far you should have a list of the sites most significant to your online reputation. You have grouped and arranged… Continue reading
This article series walks you through the steps to proactively manage your online reputation. To understand why managing your online reputation is important, and get a handle on your current online reputation, make sure to read the first part of this series. If you have read and followed the steps outlined thus far you should… Continue reading
Despite what you may have heard, reports of the death of direct marketing have been greatly exaggerated. It might be surprising to learn that direct mail is actually in the midst of an epic comeback but the digital space has become so crowded and noisy that marketers are turning to this old-school approach as a… Continue reading
The web has made the world more connected than ever before. It is easier than ever to: live and work remotely, have longer distance relationships (personal and professional), have fewer conversations face-to-face versus through an electronic device and share our thoughts one-to-one or one-to-many Our world is smaller (figuratively speaking of course). This changes the… Continue reading
Is your brain in a funk? Are you struggling to come up with creative and innovative ideas? Well, ME TOO! I work with some pretty creative people and I often get jealous that I can’t think of ideas as quickly as they can. I’ve come to terms with the fact that we all process creative… Continue reading
