Posts by: Cathy Lanski In this edition of Snack Time, Matt Lozar, director of recruitment marketing at Haley Marketing, talks about four ways to get more ROI out of your job board spend. What Can We Do To Get More Results From That Job Board Spend? Eliminate Year-Long Contracts. The reason? 2020. Need I say more? Why is it… Continue reading
Job advertising can make a recruiter’s job easier, but only with the right strategies and tactics in place. Commonly recruiters will post and pray to job boards, and hope for results, but it doesn’t have to be that way. You can leverage job advertising more effectively. In this webinar, Matt Lozar, director of recruitment marketing at… Continue reading
With so many hiring managers and employees working at least part of the time remotely, it’s the perfect time to polish your online presence. The Q4 Digital Visibility promo can ensure your brand and message are on point as business ramps back up in 2021. Whether you want to show off testimonials, reinforce your position… Continue reading
The All-in-One (Q4 Promo) Hate thinking about marketing? Here’s how to ensure it gets done correctly and efficiently…without lifting a finger! If your staffing firm is like most, 2020 brought on challenges you could never have imagined. But now that we’re finally putting last year in the rear-view, you may be turning your thoughts to how to maintain or increase your business in… Continue reading
Most staffing websites built on WordPress in the last few years include the option of including a “fly-in” — a call-to-action that flies in or pops up when the website is opened. Visitors to the site can click on the CTA to take the action described or click an x in the corner to quickly… Continue reading
The coronavirus pandemic and the resulting recession have affected businesses in a multitude of ways. Some staffing companies saw a dramatic drop in business. Others had to shift to new industries. Still others are overwhelmed with job orders they can’t fill. Almost all staffing firms are looking for places to cut costs — to minimize… Continue reading
The COVID-19 pandemic and the steps being taken to avoid the spread of Coronavirus have forced us all to adapt our business practices. The workforce has been divided into essential and non-essential, those who can work from home and those who are abruptly unemployed. Staffing firms who wish to continue working with employers or bring on new business must… Continue reading
Is your staffing firm using video in your marketing? If not, you’re missing out! According to Arcane Marketing, Video is the most popular form of content and it’s growing fast. YouTube is second to only Google when it comes to search. Video is eye-catching, engaging and popular – 45% of people watch an hour or… Continue reading
Many of us on the Haley Marketing team are avid readers. Whether our goal is to improve client experience, learn something new or just escape into another world, we make reading a priority. Here are some of the top books we read in 2019: UI/UX Designer Becca Searns’ favorite books this year included: Daemon by Daniel Suarez The author writes about technology that actually exists in…
Planning to attend SIA’s Executive Forum this year? Three members of the Haley Marketing team will be there; David Searns, Ryan Maher, and Paula Zeisz. Connect with us on LinkedIn and find us at the conference February 25-28. We’d love to chat about your business. This year’s Executive Forum North America will be held in… Continue reading
Last week Cards against Humanity issued a call for contributing writers through social media. “Interesting,” I thought. Even more interesting — the number of people who tagged me in the social media posts. Clearly, I had a personal brand whether I knew it or not. We won’t go into whether or not being known for… Continue reading
What is ghosting? Originating in the dating world, the term ‘ghosting” refers to the practice of ending a relationship by just ceasing communication without explanation. Not the kindest way to go about it. The word ghosting is now being used by some to describe similar behavior in the employment world where hiring managers, recruiters and… Continue reading
You’re busy. We’re all busy. But taking your business to the next level requires taking time to dream…not about playing shortstop for the Dodgers, but about how you can take your business to the next level. Without time to think, you are reduced to checking things off your to-do list without deciding if… Continue reading
Looking for a smarter, faster, more accurate way to hire? Scott Wintrip shows you the way in High-Velocity Hiring: How to Hire Top Talent in an Instant. In this book, hiring guru Wintrip teaches you how to turn on the talent tap and keep it flowing. He advises on: Taking emotion out of the process… Continue reading
Staffing industry veterans knowthere are peaks and valleys in demand for talent. Sometimes there are more candidates than jobs, other times — like right now — there are more jobs than candidates. In the United States, the unemployment rate has been below 6% since 2014, presently, it’s hovering near 4 %. That’s great news for… Continue reading
We’re at the halfway point of 2018. Are you on track to reach the goals you set for your staffing firm for the year? • Is your revenue on pace to reach projected numbers? • Do you have enough qualified candidates in your pipeline to fill your clients’ open positions? • Is your client acquisition… Continue reading
