Posts by: Cathy Lanski Haley Marketing Group will be at Staffing World in Chicago this October. Will you? The team is eager to meet with and talk to as many people as possible from clients to vendors and thought leaders. Ryan Maher has five Staffing Worlds under his belt and he’s looking forward to this one more than ever…. Continue reading
Haley Marketing Group will be in Chicago for Staffing World 2017. If you’ve never met Paula in person, here’s your chance. Paula has attended 10 Staffing World conferences all over the country and she’s excited to see what this year brings. Here’s what you need to know about Paula before Staffing World: Paula Pirrone Zeisz,… Continue reading
Staffing World 2017 – What Will We Present in Chicago? Bet you can’t wait to hear what Haley Marketing Group has to say this year! David Searns and Brad Smith will be presenting an information-packed session on: How NOT to Sell Staffing. Wait. What? But how do I get business then? David and Brad are… Continue reading
As you may have heard, Haley Marketing Group recently launched a podcast. Secrets of Staffing Success is hosted in-house by our broadcasting guru Todd Lewandowski. In his first episode, he interviews Jenifer Lambert of Terra Staffing Group. Jenifer and Todd discuss her firm’s strategies for success and what it takes to set yourself apart in… Continue reading
If you haven’t yet heard of the bullet journaling trend, head on over to this website to see what all the fuss is about. As you can see Ryder Carroll keeps it pretty simple. If you’re curious about beautiful artistic bullet journals here are a few examples. As you can see, the system is… Continue reading
Over the past few years, there has been an emphasis on minimalism. On analyzing your life to examine what adds to your happiness and success and what weighs you down. If you have read Leo Babauta’s Zen Habits blog or picked up Marie Condon’s The Life Changing Magic of Tidying up, you’ve probably learned a… Continue reading
I was watching The Bachelorette Monday night (don’t judge me!) and thinking about how much the process is like hiring. You… Start with a wide range of prospects Notice who makes a great impression Eliminate unsuitable candidates quickly Narrow the field to a select few Make your final decision The similarities are striking… As you… Continue reading
Anyone can be a boss. Not everyone Dares to LEAD. Not everyone is ready for WORLD DOMINATION. Are you? Do you have vision? “Sure,” you may answer. “We have a one-year, five-year, ten-year plan.” BORING. Take those expectations you’ve set for yourself and your company and BLOW THEM UP! Incremental growth? COME ON! Why bother… Continue reading
Think you don’t have time to blog? Chances are you’re overestimating the amount of time it takes. You can rough out a simple blog in as little as 20-30 minutes. Don’t over think it. Just jot down some thoughts on issues, interests or events in your industry. Complex articles with extensive research and supporting links… Continue reading
When you’re just sitting on the couch, binge-watching your favorite shows, you might feel guilty and think you should be getting something accomplished. But if you pay attention, you just might learn something you can use in the office. Take these important lessons from the hit fantasy series based on the books of George R.R…. Continue reading
You may have thought about streaming some Prince music yesterday in a wave of sadness and nostalgia in the wake of his death. If so, you were likely disappointed. The artist was vigilant about protecting his intellectual property. Remember when Prince legally changed his name to an unpronounceable symbol? That wasn’t because he was just… Continue reading
Usually. But you can break plenty of other grammar rules. Can I start my sentence with “And”? Sure you can. You can also use sentence fragments and end sentences with prepositions. Sometimes in marketing, it’s not about constructing a sentence in perfect English – just constructing the perfect sentence. It’s about impact. But you have… Continue reading
When you start a website project, one of your first priorities is deciding how the site can best reflect your business identity – what impression do you want people to get when they visit your site? Design is a big factor in both appearance and functionality, but you must also consider the tone or style… Continue reading
Maybe. Sure, no one knows your business as well as you do. But do you really have the time to do it right? An experienced copywriter can take twelve, fifteen hours or more to write copy for a typical website. Chances are, it will take you least two to three times as long. How much… Continue reading
I recently read an article in the PR and marketing blog Spin Sucks on how to avoid marketing like a psychopath. I read it and laughed. That’s so funny, isn’t it? Marketing like a psychopath. And the the picture of Jack Nicholson busting through the bathroom door from The Shining — perfect! Then, as I… Continue reading
Businesses and job seekers have lots of challenges and they need your help. That’s why they visit your website. And it’s gotta show clearly, concisely and quickly that they’ve come to the right place. Here are three ways to do that: 1. Speak Directly To Your Reader Take a look at your copy. Do you use… Continue reading
