Posts by: Cathy Lanski Is your staffing firm using video in your marketing? If not, you’re missing out! Video is the most popular form of content and it’s growing fast. YouTube is second to only Google when it comes to search. Video is eye-catching, engaging and popular – 45% of people watch an hour or more of video on… Continue reading
Many of us on the Haley Marketing team are avid readers. Whether our goal is to improve client experience, learn something new or just escape into another world, we make reading a priority. Here are some of the top books we read in 2019: UI/UX Designer Becca Searns’ favorite books this year included: Daemon by Daniel Suarez The author writes about technology that actually exists in…
Planning to attend SIA’s Executive Forum this year? Three members of the Haley Marketing team will be there; David Searns, Ryan Maher, and Paula Zeisz. Connect with us on LinkedIn and find us at the conference February 25-28. We’d love to chat about your business. This year’s Executive Forum North America will be held in… Continue reading
Last week Cards against Humanity issued a call for contributing writers through social media. “Interesting,” I thought. Even more interesting — the number of people who tagged me in the social media posts. Clearly, I had a personal brand whether I knew it or not. We won’t go into whether or not being known for… Continue reading
What is ghosting? Originating in the dating world, the term ‘ghosting” refers to the practice of ending a relationship by just ceasing communication without explanation. Not the kindest way to go about it. The word ghosting is now being used by some to describe similar behavior in the employment world where hiring managers, recruiters and… Continue reading
You’re busy. We’re all busy. But taking your business to the next level requires taking time to dream…not about playing shortstop for the Dodgers, but about how you can take your business to the next level. Without time to think, you are reduced to checking things off your to-do list without deciding if… Continue reading
Looking for a smarter, faster, more accurate way to hire? Scott Wintrip shows you the way in High-Velocity Hiring: How to Hire Top Talent in an Instant. In this book, hiring guru Wintrip teaches you how to turn on the talent tap and keep it flowing. He advises on: Taking emotion out of the process… Continue reading
Staffing industry veterans knowthere are peaks and valleys in demand for talent. Sometimes there are more candidates than jobs, other times — like right now — there are more jobs than candidates. In the United States, the unemployment rate has been below 6% since 2014, presently, it’s hovering near 4 %. That’s great news for… Continue reading
We’re at the halfway point of 2018. Are you on track to reach the goals you set for your staffing firm for the year? • Is your revenue on pace to reach projected numbers? • Do you have enough qualified candidates in your pipeline to fill your clients’ open positions? • Is your client acquisition… Continue reading
Haley Marketing participates in lots of team activities, some for fun, like our volleyball team, and some for charity. Here are a few of our recent activities: Beating the Heat Buffalo Froyo’s Yogurt Shack stopped by for the team to enjoy a mid-afternoon treat. Dragon Boat Races Haley Marketing once again participated in the… Continue reading
Haley Marketing Group will be attending Bullhorn Engage 2018 in Boston June 13-15. Fifty thought leaders will speak, from staffing industry insiders to pilot Sully Sullenberger. Bullhorn promises a conference that will explore cutting-edge technologies, transformative leadership techniques and radical recruiting strategies. Ryan Maher and Brian Vaccaro, Haley Marketing Group Marketing Consultants, will be attending…. Continue reading
Haley Marketing Group will be attending the 2018 Staffing Symposium in Nashville, TN on June 8. This one-day event is designed for staffing professionals in the Tennessee region. We’re looking forward to meeting staffing leaders to find out what’s foremost in their minds, and what we can do to make their jobs a little easier. Digital… Continue reading
Now that you’ve got a Haley Marketing website and are familiar with all it has to offer, you may be ready to add some features to help your staffing firm drive more response…and generate more placements! Your site is built on WordPress, so you can easily make changes whenever you like. Add a service? Edit… Continue reading
Learning with Haley Marketing Group. At Haley Marketing Group, our team members are experts in all things marketing for staffing. But we don’t just wake up in the morning, knowing this stuff! We dedicate time to learning and professional development each week. Then we share what we’ve learned with each other, our clients and the… Continue reading
What You Need to Know About Recruitment Marketing Strategies As a search consultant, you’re already an expert marketer. You know the secrets to MPC calls. You’re a master of LinkedIn. But are you using all the tools in your marketing toolbox as effectively as you can? If you are attending the Global Conference, hosted by… Continue reading
Content is king. You’ve heard that before. But once you’ve put the effort into creating content what can you do with it? This week the team at Haley Marketing Group is leading my example. Here’s how we get the most out of our content by sharing it across platforms. Instagram. Any visual content you create… Continue reading
