Posts by: Cathy Lanski I was watching The Bachelorette Monday night (don’t judge me!) and thinking about how much the process is like hiring. You… Start with a wide range of prospects Notice who makes a great impression Eliminate unsuitable candidates quickly Narrow the field to a select few Make your final decision The similarities are striking… As you… Continue reading
Anyone can be a boss. Not everyone Dares to LEAD. Not everyone is ready for WORLD DOMINATION. Are you? Do you have vision? “Sure,” you may answer. “We have a one-year, five-year, ten-year plan.” BORING. Take those expectations you’ve set for yourself and your company and BLOW THEM UP! Incremental growth? COME ON! Why bother… Continue reading
Think you don’t have time to blog? Chances are you’re overestimating the amount of time it takes. You can rough out a simple blog in as little as 20-30 minutes. Don’t over think it. Just jot down some thoughts on issues, interests or events in your industry. Complex articles with extensive research and supporting links… Continue reading
When you’re just sitting on the couch, binge-watching your favorite shows, you might feel guilty and think you should be getting something accomplished. But if you pay attention, you just might learn something you can use in the office. Take these important lessons from the hit fantasy series based on the books of George R.R…. Continue reading
You may have thought about streaming some Prince music yesterday in a wave of sadness and nostalgia in the wake of his death. If so, you were likely disappointed. The artist was vigilant about protecting his intellectual property. Remember when Prince legally changed his name to an unpronounceable symbol? That wasn’t because he was just… Continue reading
Usually. But you can break plenty of other grammar rules. Can I start my sentence with “And”? Sure you can. You can also use sentence fragments and end sentences with prepositions. Sometimes in marketing, it’s not about constructing a sentence in perfect English – just constructing the perfect sentence. It’s about impact. But you have… Continue reading
When you start a website project, one of your first priorities is deciding how the site can best reflect your business identity – what impression do you want people to get when they visit your site? Design is a big factor in both appearance and functionality, but you must also consider the tone or style… Continue reading
Maybe. Sure, no one knows your business as well as you do. But do you really have the time to do it right? An experienced copywriter can take twelve, fifteen hours or more to write copy for a typical website. Chances are, it will take you least two to three times as long. How much… Continue reading
I recently read an article in the PR and marketing blog Spin Sucks on how to avoid marketing like a psychopath. I read it and laughed. That’s so funny, isn’t it? Marketing like a psychopath. And the the picture of Jack Nicholson busting through the bathroom door from The Shining — perfect! Then, as I… Continue reading
Businesses and job seekers have lots of challenges and they need your help. That’s why they visit your website. And it’s gotta show clearly, concisely and quickly that they’ve come to the right place. Here are three ways to do that: 1. Speak Directly To Your Reader Take a look at your copy. Do you use… Continue reading
As a savvy staffing professional, you understand the importance of providing quality content to attract candidates and employers to your website – and your business. But an effective content marketing strategy takes more than posting a few thoughts and hoping for the best. Are You Guilty Of These Common Errors? Not providing value. Nobody but… Continue reading
Yesterday, we decided to have a little fun with our proofreading team here at Haley Marketing Group. They review hundreds of blog posts each month, so we slipped this one into the mix. If they typos weren’t bad enough–the content was surely jaw dropping! It’s an excellent case study in how not to blog for… Continue reading
Content is king! At least that’s what we keep hearing. But when writing is only one of your daily tasks, finding tools that make the process quicker and easier can be a real win. Here are a few worth looking at to generate ideas, take notes and improve your content. Evernote This is the mack… Continue reading
One of my colleagues here at Haley Marketing Group recently shared this chart with me. Pretty revealing. Across the board, Millennials, Gen-Xers, Boomers…they all just want to know what the heck you are talking about. Clarity, grammar and not far behind – engagement. They want to know what you have to offer – and if… Continue reading
Ever wish you could ask visitors to your website that question? Now you don’t have to. Through the miracle of science, you can predict where on your website their eyeballs naturally go and put your most important message there. People read websites differently than they do other media. No one settles down in front of… Continue reading
How long does copy need to be? As long as it takes to convey your message and drive action. Staffing and recruiting websites should give prospects just enough information to entice them to contact you. Visitors to your website need to know two things – can you solve their problems and how can you be… Continue reading
