The ongoing battle for DVD rental supremacy has turned into a slaughter. As Blockbuster continues to close stores and contemplate Bankruptcy, Netflix refuses to bask in their victory. In fact, Netflix recently announced it would add Nintendo Wii users to it’s already impressive list of partners that includes Xbox 360, PlayStation 3 and TiVo.
As a staffing owner, this is a great time to begin to look at your firm and decide how you can dominate your competition in the same way Netflix has dominated Blockbuster.
- What innovative ways can you develop to provide your current services?
- What uptapped areas (geography or market segment) could benefit from your services?
- Are there any partnerships that you could develop that could help sell your services?
The best lesson you can take from Netflix is to never stop making your firm better. Netflix has completely trounced their competition but they continue to innovate and gain market share. Even if things are going good for your company–they can always get better!