Posts by: David Searns Your staffing website is responsive. Fast. Secure. And delivers an amazing user experience. What else should you be doing to ensure it generates solid leads and attracts more qualified candidates? You need a plan – for content and backlinks, that is. In this final installment of my SEO in 2017 post series, I’ll explain why… Continue reading
Want your staffing website to rank better, generate more leads and attract more qualified candidates? Then this series of posts on SEO is a must-read! In my first installment, I explained how responsive design and AMP technology make both Google and your site visitors happy (you can read the full post, “SEO in 2017: A… Continue reading
For most people, driving in a car feels much safer than flying in an airplane. We dictate our future when we hold the steering wheel. We decide our direction, and we determine whether we reach our destination or not. Statistically, flying is much safer than driving, but most of us worry a lot more when… Continue reading
You’ve identified your audience. Defined your expertise. And now you’re ready to begin your nurture marketing program. [cue the crickets] Not sure what kind of content will help you build business relationships? Keep reading! In this final installment of my nurture marketing post series, I explain exactly what you need to do to make your… Continue reading
Staffing is rarely a one-call close. It takes several touches across multiple channels of communication before a great prospect turns into a great client. Thankfully, nurture marketing can help ensure your firm is always in the “right place” (i.e., the top of your client’s mind), so that when they have a need, yours is the… Continue reading
When was the last time someone answered your call with, “Yes absolutely, I will buy your staffing services!” without even hearing your pitch? I’m willing to guess your answer was, “never.” We all know that staffing is rarely a one-call close. It takes several touches across multiple channels of communication before a great prospect turns… Continue reading
Want to turn your website into a powerful sales engine? It’s not hard if you have a plan – and that’s exactly what you’ll find below. Today, I’m publishing the third in a series of blog posts packed with practical tips to help you dramatically increase your website traffic and inbound leads. If you missed… Continue reading
Want more employers to contact you? Need to get more qualified candidates to register? It’s not hard if you have a plan – and that’s exactly what you’ll find below. Today, I’m publishing the second in a series of blog posts packed with practical tips to help you dramatically increase your website traffic and inbound… Continue reading
Need more candidates? Or maybe you want more employers contacting you? It’s not hard if you have a plan – and that’s exactly what you’ll find in this series of posts. Today, I’m publishing the first of 3 installments, each of which will help you create a dynamic sales engine that dramatically increases your website… Continue reading
The pace of business keeps getting faster. In the staffing industry, we see this daily. Hiring technologies are growing at a rapid clip. Options for online procurement of staffing seem to be expanding exponentially. Plus, the gig economy is giving companies new ways to secure just about any type of talent they need. Are staffing… Continue reading
Dominate the Staffing Industry? The theme for the 2017 Staffing Industry Executive Forum is “Dare to Lead.” We know all staffing firms want to be leaders…leaders in their local markets, leaders in their niches and in some cases global leaders. But our team wanted to take the Executive Forum theme further. Forget Dare to Lead…instead,… Continue reading
10x Thinking…and the Staffing Industry Autonomous transportation. Eradicating cancer. Privatizing space. Low-cost clean energy. Extending human life by 30 to 50 years. What do these things have in common? Just a few years ago, they were all science fiction. Today, they are happening. At Staffing World 2016, I had the privilege of seeing Dr. Peter… Continue reading
Professional, Live-Action Video Services Haley Marketing CEO, David Searns, and 360 Visuals Executive Producer, Jonathan Weiner, are pleased to announce a strategic partnership for Haley Marketing clients. Video has become an increasingly important component of digital marketing. It drives higher levels of engagement on social media, and can be one of the most effective ways… Continue reading
I’m a big fan of Tim Ferriss. I regularly listen to his podcasts as he deconstructs world-class performance to try and see what makes people successful. During many of the podcasts, Tim will ask his guest “What advice would you give to your 20 or 25 year-old self?” Since this is our 20th birthday, I… Continue reading
It’s no secret that I grew up in the staffing industry. My parents started their first staffing firm in 1968. The grew and sold two different staffing firms, developed software for the staffing industry, and worked on a roll-up M&A strategy in the 1990s. As a kid growing up, dinner conversations were always about business…. Continue reading
In my last blog post, I shared 10 of my favorite “learning experiences” from my 20 years as CEO of Haley Marketing. Today, I’d like to share 10 more quick lessons…and a couple of bonuses. Hire smart people who love what they do. A passionate employee with brains and talent is priceless! Pick a niche…. Continue reading
