Posts by: David Searns In the first two posts of this series on tending to your reputation garden, Boost Your Trust Factor and Weed Your Negative Reviews, we discussed the importance of regularly feeding your garden with positive reviews and tending to the negative reviews. But it’s not enough to just collect positive reviews. Once you start harvesting five-star reviews, it’s what you do… Continue reading
In the first post of this series on building a positive online reputation, we talked about the importance of asking for positive reviews from happy clients and candidates. But what about those nagging weeds in your reputation garden– the negative reviews that can pop up from a disgruntled candidate now and then? Negative and Positive Reviews: To Wilt… Continue reading
Has a candidate ever written a negative review about your staffing company on Glassdoor, Indeed, Yelp or Facebook? You’re not alone. You’d be hard–pressed to find a staffing company that doesn’t have at least one bad review from a candidate who didn’t get placed. It’s easy to write off a negative review as a simple case of sour grapes, but negative reviews can quickly grow into… Continue reading
Video Marketing for the Staffing Industry Video is big. Beyond big actually. More than 5 billion (yes, with a “b”) videos are watched on YouTube every single day. 100 million hours of video are watched on Facebook every day. And video gets 12000% more shares on social media than text and images combined. Video drives… Continue reading
In the current market, staffing professionals are under more pressure than ever before to proactively find the very best candidates for their job openings. In fact, while advertising your job online is still the most common way to source candidates, Resume Search can be a faster and more cost-effective tool to make successful hires. But… Continue reading
By now, you’ve probably heard about Indeed’s upcoming policy change. Effective January 7, 2019, if you want your jobs to be on Indeed, you must be sponsoring your jobs on Indeed. So now what? Don’t panic; we’re here to help. We’ve created an eBook for surviving “Indeedmageddon” – and thriving in the coming “new normal.”… Continue reading
“Indeedmageddon” is coming on January 7. Are you prepared? Indeed is doing away with free job postings for staffing and recruiting firms, which means that if you want your jobs to be on Indeed, you must be sponsoring your jobs on Indeed. What should you do? Don’t worry; we’re here to help! We’ve created an… Continue reading
Are you prepared for “Indeedmageddon”? With free Indeed job postings going away for staffing and recruiting firms, you may wonder how you’ll attract, engage and convert qualified job seekers. We’re here to help! We’ve created an eBook for surviving “Indeedmageddon” – and thriving in the coming “new normal.” Today, I’m continuing my 7-post series based… Continue reading
How will your staffing firm survive “Indeedmageddon”? Staffing professionals are calling Indeed’s policy change “unfair,” “discriminatory” and even “illegal.” But honestly, we should be thanking Indeed for providing staffing and recruiting firms with free job postings for the past 15 years. With free job posts going away effective January 7, 2019, you may feel a… Continue reading
“Indeedmageddon” is coming: Effective January 7, 2019, if you want your jobs to be on Indeed, you must be sponsoring your jobs on Indeed. So now what? This policy change may seem scary, but it also offers new opportunities for you to evolve your recruitment marketing strategy. And we’re here to help. We’ve created an… Continue reading
By now, you’ve probably heard about Indeed’s upcoming policy change. Effective January 7, 2019, if you want your jobs to be on Indeed, you must be sponsoring your jobs on Indeed. So now what? Don’t panic! While this policy change may seem scary, it also offers new opportunities for you to evolve your recruitment marketing… Continue reading
Indeed recently announced a major policy change impacting staffing and recruiting firms: “…as of January 7, 2019, jobs sent to Indeed sites in the US and Canada from recruitment-based companies will no longer be eligible for inclusion in organic search results. They will, however, continue to be eligible for promotion as sponsored jobs.” Translation? Effective… Continue reading
In the staffing and recruiting industries, there are lots of really awesome people. One of those people is Mark Demaree, President of Top Echelon. If you’re not familiar with Mark or his company, Top Echelon has provided software and services to executive recruiters for more than 30 years. From their Big Biller ATS to their… Continue reading
Increase Job Applications by Up to 90% What percentage of visitors to your website are job seekers? Of those, what percent complete a job application and get placed by your staffing company? In a tight labor market, you can’t afford to lose talent—and you have to be proactive about placing every qualified candidate as quickly… Continue reading
I just got slammed on Glassdoor…and I’m happy about it. Okay, happy isn’t the right adjective. But let me explain… A couple of weeks ago, Glassdoor informed me that Haley Marketing had a new review. And this one was a doozy. One star. Accusing me and my business partner (who also happens to be my… Continue reading
7 Rapid Fire Marketing Ideas At the 2018 Staffing Industry Executive Forum, Jon Osborne asked me to be part of a panel discussion where to present 28 tactical ideas a staffing company could implement to improve sales, recruiting or operations. Since this was a one-hour break-out session, each of us had just 90-seconds per idea…. Continue reading
