Posts by: David Searns 2020 got off to a fantastic start. But we all know what happened next. Along came a tiny virus that dealt a huge blow to our industry – and transformed many aspects of our personal and professional lives. With that being said, brighter days are ahead, and recovery is not far off. Now that 2020 is over (whew!), we wanted to… Continue reading
2020 got off to a fantastic start. But we all know what happened next. Through all these changes, we worked tremendously hard to find the silver lining – for our clients and ourselves, too. With that being said, brighter days are ahead, and the new year is finally here (whew!). This series shares the gift… Continue reading
2020 got off to a fantastic start. But we all know what happened next: Along came a tiny virus that dealt a huge blow to our industry – and transformed many aspects of our personal and professional lives. Through all these changes, we worked tremendously hard to find the silver lining – for our clients and ourselves, too. We created new low-cost marketing… Continue reading
This series is all about creating certainty – in sales, recruiting, and cash flow. You need to build a sales and recruiting engine that powers your company, enables your salespeople and recruiters to achieve greater results (without incessant cold calling), and strengthens your business so that you thrive in the months and years to come. … Continue reading
Q: The following question was recently posted in ASA Central from the CEO of a staffing company in California who has been struggling to generate job orders: How do I get more people to buy staffing services? A: Develop a solid sales and marketing strategy, and combine it with a repeatable sales process. Find out… Continue reading
Confession: I’m over this year. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all about creating certainty – in sales, recruiting,… Continue reading
To be honest, I’ve had enough of 2020. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all about creating certainty –… Continue reading
I think this year has pushed all of us to our limits. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all… Continue reading
Confession: I’ve had enough of this year. Enough of the news. Enough of social media. Enough negativity in our lives. I think this year has pushed all of us to our limits. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. My biggest hope for 2020… is that… Continue reading
I love this question. Often, when I am speaking with an owner or executive in a staffing company, they want to know “the right answer” for their marketing. What’s the one thing that matters most? What’s the silver bullet that will generate the most inbound sales leads or attract the most talent? As you can… Continue reading
A friend of mine runs APA Solutions, a training and development company here in Buffalo, NY. Their company focuses on providing more effective approaches to training for company leaders in HR and talent management. Last week, she reached out to talk with me about what her company is doing to address diversity and inclusion in… Continue reading
States are coming back online. Our economy is restarting. But we’re not likely to be headed back to “business as usual.” No, we are headed into a “new normal,” and your success will rely on a mix of hard work, creative thinking and maybe even a little reimagining of the value your staffing company can… Continue reading
Staffing agencies that thrive in any economy do things differently. During an economic downturn, here are three more moves your firm can make to come out a winner: Winners avoid big mistakes. Don’t fall victim to these traps: Stay calm and rational, even if the world around you isn’t. Only focusing on cutting costs. Strike… Continue reading
Businesses that thrive in any economy do things differently. In a recession, here are two moves your staffing firm should make to come out on top: Winners play defense. To win in a downturn: Get prepared, before it happens. Don’t wait to act. Spend time planning, NOW. Cut (non-essential) costs. Negotiate contracts. Shop alternatives. And… Continue reading
Okay, I am probably too old to be as big of a Harry Potter geek as I am, but my kids were such Harry Potter junkies that I caught the bug. And as I thought about writing this post, this quote was the first that came to mind. While we are not facing down an… Continue reading
Haley Marketing has weathered two recessions (2001 and 2009) – and helped hundreds of staffing and recruiting firms do the same. In “Tips from the Haley Marketing Archive,” we revisit lessons from our own recession playbook – providing tips to help you drive sales, stay competitive and rebound faster. Below, I share summaries of three… Continue reading
