Posts by: David Searns I just got slammed on Glassdoor…and I’m happy about it. Okay, happy isn’t the right adjective. But let me explain… A couple of weeks ago, Glassdoor informed me that Haley Marketing had a new review. And this one was a doozy. One star. Accusing me and my business partner (who also happens to be my… Continue reading
7 Rapid Fire Marketing Ideas At the 2018 Staffing Industry Executive Forum, Jon Osborne asked me to be part of a panel discussion where to present 28 tactical ideas a staffing company could implement to improve sales, recruiting or operations. Since this was a one-hour break-out session, each of us had just 90-seconds per idea…. Continue reading
3 Strategies to Fill Job Orders Faster How are you filling all your open job orders right now? Posting more job ads? Increasing your spend on Indeed and other pay-per-click sites? Desperately posting jobs on social media? With unemployment at record low levels, these all too common tactics are likely to produce few, if any,… Continue reading
A Lesson from Bullhorn Engage Last week, I had the privilege of attending Bullhorn Engage. What was once a user’s group meeting has evolved into one of the premier events in the staffing industry. Sure, it’s a place to learn about Bullhorn’s new technology, but it’s also become a forum to get inspired by world-class… Continue reading
My website and social media accounts are up-to-date with the most current trends – is there anything else I should update? Of course there is! As a quick review, in my first post in this series, I explained some of the 2018 Marketing Trends for Websites, while my second and third posts in this series… Continue reading
How can you make sure your company’s social media platforms are using up-to-date marketing trends? In my previous post in this series, I explained some of the 2018 Marketing Trends for Facebook and Twitter. Today, I want to focus on LinkedIn, Instagram and Snapchat – with a specific focus on audio and video formats. Take… Continue reading
Is your company using social media to its full potential? In my first post in this series, I explained some of the 2018 Marketing Trends for Staffing Websites. Today, I want to focus on social media trends – specifically for Facebook and Twitter. Take a look at some of the Smart Marketing Trends for Facebook… Continue reading
“The only constant is change” This quote is attributed to the Greek philosopher Heraclitus, and it comes from around 500 B.C. More than two millennia later, it still rings true…especially if you work in marketing or recruiting! To kick off 2018, we asked our team at Haley Marketing to look at the big trends going… Continue reading
“Podcasting is just a fad; it will never last.” Funny, that’s what they said about radio, movies, and TV. The fact is podcasting has gone from being “alternative media” to being “new media.” Let’s look at the facts… 42 million Americans listen to podcasts weekly. That’s 15 percent of the total population. Only 3 percent… Continue reading
“I’m getting applications, they’re coming from the right candidates and the right locations – does Google Analytics even have anything else to show me?” Google Analytics still has a lot to offer you, such as information about which social media platforms are successfully driving traffic to your site, and whether your site is pulling in… Continue reading
“Why should I bother looking at Google Analytics? I’m getting applications, so people are obviously visiting my site!” That may be…but are they from the right types of candidates in the right locations? In my first post in this series, I explained how to look at overall website traffic and visitor behavior. Today, I want… Continue reading
Big data. Analytics. Tracking. Analysis. It’s everywhere. From the board room to the football field, data analysis is changing how we live our day to day lives. But data analysis isn’t a new concept—it just continues to evolve. In this series of posts, I’ll explain the importance of marketing metrics for staffing companies, as well… Continue reading
In the first installment of this series, I outlined the 90-day blogging challenge our team took on over the summer. In the second installment, I provided you with our results. Now it’s time to review how our content marketing experiment can benefit your organization! What Do the Results from Our Blogging Challenge Mean for YOUR… Continue reading
What business benefits can consistent blogging deliver for a company? In my first post in this series, I described the 90-Day Blogging Challenge we created for our team over the summer. I know what you’re thinking: That’s great, David, but how did it go??? Check Out the Results (WOW!): With the last blog published at… Continue reading
Does blogging really drive sales? Does it get more people to your website? And are those people any more likely to buy something (or in a staffing firm’s case, apply for a job)? In this series of posts, I’ll answer these questions and more, using our 2017 blogging challenge as a case study. Find out… Continue reading
We’ve gone over the most common marketing mistakes made during trade show season. We’ve outlined the steps needed to plan ahead of a staffing or recruiting event. But let’s not forget: unless you actually deliver on all the planning you’ve done for an upcoming staffing industry trade show, job fair or conference, you can’t expect… Continue reading
