Posts by: David Searns I love this question. Often, when I am speaking with an owner or executive in a staffing company, they want to know “the right answer” for their marketing. What’s the one thing that matters most? What’s the silver bullet that will generate the most inbound sales leads or attract the most talent? As you can… Continue reading
A friend of mine runs APA Solutions, a training and development company here in Buffalo, NY. Their company focuses on providing more effective approaches to training for company leaders in HR and talent management. Last week, she reached out to talk with me about what her company is doing to address diversity and inclusion in… Continue reading
States are coming back online. Our economy is restarting. But we’re not likely to be headed back to “business as usual.” No, we are headed into a “new normal,” and your success will rely on a mix of hard work, creative thinking and maybe even a little reimagining of the value your staffing company can… Continue reading
Staffing agencies that thrive in any economy do things differently. During an economic downturn, here are three more moves your firm can make to come out a winner: Winners avoid big mistakes. Don’t fall victim to these traps: Stay calm and rational, even if the world around you isn’t. Only focusing on cutting costs. Strike… Continue reading
Businesses that thrive in any economy do things differently. In a recession, here are two moves your staffing firm should make to come out on top: Winners play defense. To win in a downturn: Get prepared, before it happens. Don’t wait to act. Spend time planning, NOW. Cut (non-essential) costs. Negotiate contracts. Shop alternatives. And… Continue reading
Okay, I am probably too old to be as big of a Harry Potter geek as I am, but my kids were such Harry Potter junkies that I caught the bug. And as I thought about writing this post, this quote was the first that came to mind. While we are not facing down an… Continue reading
Haley Marketing has weathered two recessions (2001 and 2009) – and helped hundreds of staffing and recruiting firms do the same. In “Tips from the Haley Marketing Archive,” we revisit lessons from our own recession playbook – providing tips to help you drive sales, stay competitive and rebound faster. Below, I share summaries of three… Continue reading
Haley Marketing has survived two recessions – and helped hundreds of staffing and recruiting firms do the same. In “Tips from the Haley Marketing Archive,” we revisit lessons from our own recession playbook – sharing tips from our content archive to help you craft strategies that: drive sales growth keep you competitive position you to… Continue reading
Looking for Sound Advice for Managing the Economic Downturn? Bain & Company, Signature Analytics and Sequoia Capital have all published amazing content on how to weather recession. While not created specifically for the staffing industry, these articles contain excellent advice to help your company manage the challenges we currently face. Below, I summarize key takeaways… Continue reading
Looking for Strategies to Recession Proof Your Staffing Company? Over the years, Harvard Business Review has published amazing content on how to weather recession. While not created specifically for the staffing industry, HBR’s articles contain excellent advice to help your company manage the challenges we currently face. Below, I summarize key takeaways from three of… Continue reading
Are we really in a recession? Although we won’t officially know for sure for a few months (after our economy as shown two consecutive quarters of negative Gross Domestic Product (GDP) growth), both Morgan Stanley and Goldman Sachs declared global recession back on March 17, 2020. COVID-19 has claimed lives, overwhelmed our healthcare system, closed… Continue reading
“It won’t happen here.” “I just hope everyone (else) will be alright.” “This can’t be real.” “What am I going to do?” We didn’t see this coming. Just a few months ago, most of us had never even heard of COVID-19. Now, we’re faced with statewide shelter-in-place orders. Closed business. Unprecedented economic challenges. And an… Continue reading
Reopening for Business A Checklist for Staffing Firms I’m writing this on Monday, April 24. Last week, Georgia, South Carolina and Tennessee began to reopen. Oklahoma, Alaska and Texas were close behind, and in the coming weeks, all of America will begin to get back to business (check out this site for an interactive list… Continue reading
In light of COVID-19’s impact on our economy, we’re republishing some of our top blog posts from before and during the Great Recession. While it’s more than a decade old, this post provides sound advice on how to create demand for staffing, even in a recession. Quite honestly, these tips will help you gain an… Continue reading
It’s amazing how dramatically some things change – and how other things stay the same. When I wrote this advice post back in 2008, we were facing similar economic challenges – for very different reasons. And while much of this advice is still relevant today, back in 2008 we had just 200 clients – and… Continue reading
The coronavirus has had a tremendous impact on our economy. To help staffing firms like yours navigate these uncharted waters, we’re revisiting some of our top blog posts from before and during the Great Recession. While some of the marketing advice has become a bit dated, most is highly relevant as you look to craft… Continue reading
