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TERRA Staffing is using Haley Marketing’s new Talent Showcase tool – a platform for skill marketing candidates with a Pinterest / online staffing feel. And the results have been excellent!
Over the last 90 days:
- TERRA is getting two new placements a month
- People who visit the Talent Showcase spend an average of 4:18 on the website.
- Talent Showcase has a 60% lower bounce rate than the rest of the website.
- Over 1000 visitors entered the website through the Talent Showcase; 600 of these visitors had never visited Terra’s website before.
- Talent Showcase visitors have a conversion rate that is 65% higher than all other visitors to TERRA’s website
- Over 2,500 pageviews in the Talent Showcase.
- One current client saw a former temp on the Talent Showcase and requested her back for this summer.
- Talent Showcase candidates are 20% more likely to get placed.
After the first month, the Talent Showcase had paid for itself for the next 10 years!
And those aren’t the only benefits!
- Ask Haley Blog
- Case Study: TERRA Staffing takes skill marketing to a new level