At Metrodata Services, Inc., their purpose is to ensure that their clients are making the best possible hiring decisions. Metrodata’s expertise of the pre-employment screening industry diminishes their clients’ burdens of hiring bad candidates. Metrodata Services believes that long-term success is built on the foundation of having a dependable workforce. They are here to… Continue reading
In the staffing and recruiting industries, there are lots of really awesome people. One of those people is Mark Demaree, President of Top Echelon. If you’re not familiar with Mark or his company, Top Echelon has provided software and services to executive recruiters for more than 30 years. From their Big Biller ATS to their… Continue reading
“Design-driven businesses have outperformed the S&P by a whopping 228% over the past 10 years. The bottom line, good design = good business.” – Joanna Ngai, UX Designer, Microsoft Keeping up with the ever-changing world of work puts a lot on your plate, and user experience (UX) might be the last thing on your mind…. Continue reading
You’re ready to embark on a new website project. But how do you know where do you begin? At Haley Marketing Group, we offer three levels of websites: Value Sites, Starter Sites, and Custom Sites. Each level offers its own unique benefits, which are outlined below: Value Sites Tight budget? Tight deadline? No problem! Professional… Continue reading
7 Rapid Fire Marketing Ideas At the 2018 Staffing Industry Executive Forum, Jon Osborne asked me to be part of a panel discussion where to present 28 tactical ideas a staffing company could implement to improve sales, recruiting or operations. Since this was a one-hour break-out session, each of us had just 90-seconds per idea…. Continue reading
In part 2 of our listener Q&A Brad Smith and I answer your staffing and marketing related questions including… How can I bring my out of date website into 2018? What traits set apart successful staffing owners? What are the latest recruitment marketing trends? How will Alexa and Google Home Assistant fit into the staffing… Continue reading
Want to generate more applications from qualified job seekers in your local market?
Worried your website visitors aren’t converting into candidates?
In this article, you’ll learn how Haley Marketing Group helped a client generate 172 applications by properly creating a conversion funnel from their homepage.
Dolly wants to make a clone of her successful staffing website. Is it a good idea? Dear Rob, I am very happy with my current staffing website that my team made with yours. (Thanks a bunch!) We are thinking of opening a new division, but it’s in a new industry sector that really isn’t related… Continue reading
In one of our recent episodes of our Secrets of Staffing Success podcast, Leigh Ann Pagnard talked about the importance of doing mid-year assessments: “Look at your systems and say what’s easy and what’s hard and what should we do about it while we have the money.” Hard to believe but the year is half… Continue reading
Several months ago, we set out to revolutionize staffing website design and development. The result? The All-Inclusive Website With an All-Inclusive Website, staffing firms get a content- and feature-rich site, secure hosting, job board software licensing, inbound marketing tools, content and analytics, priority service and even ongoing site edits – all for one affordable, monthly… Continue reading
Adding a custom video to your website’s Home page is a great way to capture visitors’ attention and quickly deliver your message. But it’s also really, really expensive. Here’s how we created an effective – and much more cost-effective – workaround for one client: THE CHALLENGE: How do you engage site visitors and reinforce your… Continue reading
More than Product Demos Thank you Bullhorn. Last year, you made the decision to make ENGAGE more than a user’s conference. You made it into one of the staffing industry’s “can’t be missed” events featuring world-class thought leaders and industry experts. (And really cool demos of your latest tech!) How about a little marketing expertise?… Continue reading
Want to turn your website into a staffing ATM? With the right approach, your site can generate job orders and placements day in and day out! In this idea-packed presentation from the Colorado Staffing Association Annual Conference, Brad Bialy, Social Media Marketing Advisor, will show you the most important “must-haves” for an effective staffing and… Continue reading
Interruption Marketing or Permission-Based Marketing… Which one really works? Great question, so which one really works? I would say the answer is both. In fact, I would argue that you cannot have permission-based marketing without first having some kind of an interruption. You have to create an interruption to gain permission to build a relationship… Continue reading
Upon looking at the clients that I monitor through our blogging and social media program, I saw a pretty significant trend in a decrease in website traffic during the second half of 2015, and especially in the final months of the calendar year. After that analysis, I wanted to do some more research to see if… Continue reading
Buffalonians have been enjoying spring in December, or Decentber if you will. Though we suffer an undeserved reputation as a yearlong frozen tundra (OK, we’ve had a few spectacular storms), we’ve taken advantage of the milder temperatures and record-breaking lack of snow, but with a cautious eye to the southwest. Why the southwest and not… Continue reading
