With the roller coaster ride of a year we’ve been on – being smarter about how you attract, engage and convert candidates and clients is more important than ever! In marketing, staying SMART with your goals, and your marketing keeps you laser-focused. SMART goals are specific, measurable, achievable, relevant and time-bound. Smart MARKETING is goals-based,… Continue reading
So you’re building a new website and maybe you’re in one of two camps: I MUST have a say in every aspect of my website, from the images down to the buttons. I’m just going to sit back and let you handle it. But how much say should you really have? What’s going to get… Continue reading
One of the most common questions I get when talking with potential clients is “why should I work with Haley Marketing?” While there are a number of solid answers to this question the one that I always point to is “you’ll have access to 50+ marketing experts”. No matter what product or level of service… Continue reading
Accurate Hit Solutions is a specialized firm with technical, engineering, accounting and finance, and professional job recruiters who have more than 50 years of combined experience. They provide contract technical talent to tier one and two automotive suppliers and other organizations. Accurate Hit Solutions operates primarily in Northeast Indiana, Northwest Ohio and Southeastern Michigan, making… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing, and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Is It Time to Break Up with Twitter? Brad Bialy:… Continue reading
At Metrodata Services, Inc., their purpose is to ensure that their clients are making the best possible hiring decisions. Metrodata’s expertise of the pre-employment screening industry diminishes their clients’ burdens of hiring bad candidates. Metrodata Services believes that long-term success is built on the foundation of having a dependable workforce. They are here to… Continue reading
In the staffing and recruiting industries, there are lots of really awesome people. One of those people is Mark Demaree, President of Top Echelon. If you’re not familiar with Mark or his company, Top Echelon has provided software and services to executive recruiters for more than 30 years. From their Big Biller ATS to their… Continue reading
“Design-driven businesses have outperformed the S&P by a whopping 228% over the past 10 years. The bottom line, good design = good business.” – Joanna Ngai, UX Designer, Microsoft Keeping up with the ever-changing world of work puts a lot on your plate, and user experience (UX) might be the last thing on your mind…. Continue reading
You’re ready to embark on a new website project. But how do you know where do you begin? At Haley Marketing Group, we offer three levels of websites: Value Sites, Starter Sites, and Custom Sites. Each level offers its own unique benefits, which are outlined below: Value Sites Tight budget? Tight deadline? No problem! Professional… Continue reading
7 Rapid Fire Marketing Ideas At the 2018 Staffing Industry Executive Forum, Jon Osborne asked me to be part of a panel discussion where to present 28 tactical ideas a staffing company could implement to improve sales, recruiting or operations. Since this was a one-hour break-out session, each of us had just 90-seconds per idea…. Continue reading
In part 2 of our listener Q&A Brad Smith and I answer your staffing and marketing related questions including… How can I bring my out of date website into 2018? What traits set apart successful staffing owners? What are the latest recruitment marketing trends? How will Alexa and Google Home Assistant fit into the staffing… Continue reading
Want to generate more applications from qualified job seekers in your local market?
Worried your website visitors aren’t converting into candidates?
In this article, you’ll learn how Haley Marketing Group helped a client generate 172 applications by properly creating a conversion funnel from their homepage.
Dolly wants to make a clone of her successful staffing website. Is it a good idea? Dear Rob, I am very happy with my current staffing website that my team made with yours. (Thanks a bunch!) We are thinking of opening a new division, but it’s in a new industry sector that really isn’t related… Continue reading
In one of our recent episodes of our Secrets of Staffing Success podcast, Leigh Ann Pagnard talked about the importance of doing mid-year assessments: “Look at your systems and say what’s easy and what’s hard and what should we do about it while we have the money.” Hard to believe but the year is half… Continue reading
Several months ago, we set out to revolutionize staffing website design and development. The result? The All-Inclusive Website With an All-Inclusive Website, staffing firms get a content- and feature-rich site, secure hosting, job board software licensing, inbound marketing tools, content and analytics, priority service and even ongoing site edits – all for one affordable, monthly… Continue reading
Adding a custom video to your website’s Home page is a great way to capture visitors’ attention and quickly deliver your message. But it’s also really, really expensive. Here’s how we created an effective – and much more cost-effective – workaround for one client: THE CHALLENGE: How do you engage site visitors and reinforce your… Continue reading
