Posts by: Victoria Kenward Want some good news? Searching for inspirational stories? Need your faith in humanity restored? Keep reading – I got you. With the spirit of Thanksgiving in mind, I recently asked our team to describe the best “thank you” they ever received. Their response was so overwhelming, I had to break their stories into two posts!… Continue reading
At Haley Marketing, we proactively look for the positives in our professional and personal lives. And given what 2020 has dealt us so far, this habit has been a lifesaver. With Thanksgiving just around the corner, I asked our team to describe the best “thank you” they ever received. Their responses were uplifting – and… Continue reading
What do you call your staffing customers? Have you ever really thought about the terms you use to describe the employers with whom you do business? And what about the people who come to you looking for work? These labels matter. The names you use to describe clients and candidates makes a big difference in… Continue reading
CRMs. Chatbots. Websites. ATS platforms. Career portals. The list of staffing tech tools is looooong. And getting longer by the day. Don’t get me wrong – I’m a HUGE fan of process automation, and digital tools like these are indispensable to your staffing firm’s success. But when it comes to creating a fantastic experience for,… Continue reading
Are face masks cramping your customer service style? When you’re face to face with employers and job seekers, it can be tough to convey your enthusiasm, caring and positive attitude. Why? If you’re like most people, you typically rely on a hearty smile to reinforce the message you want to send. But when you’re wearing… Continue reading
Right now, we could all use a good reason to celebrate – and I have a great one: National Customer Service Week! This year, National Customer Service Week is October 5th through 9th. (Maybe not so coincidentally, it’s also my birthday!) Besides giving us a much-needed dose of positivity, NCSW also provides opportunities to build… Continue reading
Shareworthy Service is all about going above and beyond to consult with clients, understand their challenges, and develop solutions that benefit everyone involved. We recently had the opportunity to help one of our long-standing clients navigate a tough situation by marketing smarter. The Challenge: A mid-sized supply chain staffing firm faced an all-too-familiar challenge in… Continue reading
The newest buzzword in the marketing community is employee advocacy. The term may be new, but the concept is tried and true, updated for the digital age. What is Employee Advocacy? The definition of employee advocacy is simply the promotion of your company by the people who work for it. This happens all the time… Continue reading
Making more sales calls. Expanding service offerings. Exploring new niches. Lowering overhead. When you think of all the things your staffing firm can and should be doing to make it through this downturn, does “improving customer service” even break the top 10? It should! Here are 3 ways Shareworthy Service can make a big difference… Continue reading
As I sat down to write this post, I was thinking about one of our core values: Delivering a WOW. At Haley Marketing, we always try to provide that little unexpected extra to surprise and delight clients. Those WOWs can take many forms: providing smart advice during the sales process; delivering ahead of schedule; spending… Continue reading
Customer service. Customer experience. Customer success. If we were playing Tribond,the common link among these three terms would be pretty obvious: They all relate to meeting customers’ needs. But they’re not identical. How do these three terms differ – and why do those differences matter? Let’s take a look. First, some practical definitions within the… Continue reading
How do your temporary workers want you to communicate with them? It’s a deceptively simple question – and one that Staffing Industry Analysts set out to answer with their 2020 North American Temporary Worker Survey. The full report is available to members, and here are a few highlights you may find interesting: Email is #1…. Continue reading
Every once in a while I read an article or post with an idea so important, I have to share it. Today is one of those occasions. This post on Jeff Toister’s Inside Customer Service Blog explains the concept of “whole company support.” It’s an operational principle we’ve used for years at Haley Marketing to… Continue reading
Want to use service experience as part of your USP or competitive differentiation? Make sure you walk the walk. Here are 5 fresh ways to elevate your CX – and stand head and shoulders above competitors: 1. Gather and give feedback. What are you doing well? Where could you improve? When it comes to service… Continue reading
Product recommendations. Visual searches. Virtual assistants. Artificial intelligence has already changed the game in competitive customer-facing industries like retail. The reason is simple: Customer experience is everything. AI’s ability to improve service experience is so transformative that a recent survey showed: AI customer service technologies are the second most common use of AI (behind IT)…. Continue reading
Feel like you’re walking on egg shells around clients and candidates right now? We’re all under more stress than usual. People are concerned about health, work and finances. Many are feeling cooped up, frustrated and downright lonely. All that worry and restlessness heightens sensitivity, so much so that the tiniest issues can quickly escalate into… Continue reading
