Twitter is growing by the minute. And, with an increase in Twitter users, comes an increase in the selectivity these users have when deciding which accounts to follow.
Your first opportunity to convert a casual Twitter user to a follower, before they even have a chance to see your content, is your Bio.
Are you making a strong enough first impression to cut through the clutter and turn your visitors into followers?
So, what’s the hidden formula? How can you really write a kick-ass Twitter bio?
I have to admit; when it comes to social media I am a big proponent of the “One size does not fit all” mentality. But, while listening to a presentation by Laura Fitton at Social Media Marketing World I couldn’t help but think that this bio formula was the Holy Grail.
[@YourAccount] is where [Who] can find [Value Offered]
Twitter is, and always will be, about the community. Not only is it critical for you to define what value you can bring to that community, but it is also important for you to explain that to them.
Too often, I look at a Twitter account and see a description like this:
Staffing Firm located in Buffalo, NY specializing in placing IT professionals in leading career opportunities throughout the area. Visit our website.
Awesome! Great! Now I know who you are…but why should I follow you? What’s in it for me!? What value is there in having your tweets show up in my timeline?
Maybe it is a selfish mentality, “what’s in it for me”, but with so many users on Twitter we have to be
selfish selective with the accounts we follow.
By following Laura’s formula we can get right to the point of Twitter…the value add.
Final Takeaway: 3 Examples for the Staffing Industry
At Haley Marketing Group we’re committed to staying ahead of the curve when it comes to social media trends and best practices. If you’re ready to break through the clutter on Twitter and other social platforms, contact us today to learn about the benefits of having a dedicated Social Media Advisor assist you with your initiatives.