How to Write a Kick Ass Twitter Bio

So, what’s the hidden formula? How can you really write a kick-ass Twitter bio?

I have to admit; when it comes to social media I am a big proponent of the “One size does not fit all” mentality. But, while listening to a presentation by Laura Fitton at Social Media Marketing World I couldn’t help but think that this bio formula was the Holy Grail.

[@YourAccount] is where [Who] can find [Value Offered]

–@pistachio

Whoa.

Twitter is, and always will be, about the community. Not only is it critical for you to define what value you can bring to that community, but it is also important for you to explain that to them.

Too often, I look at a Twitter account and see a description like this:

@StaffingCompany

Staffing Company

Staffing Firm located in Buffalo, NY specializing in placing IT professionals in leading career opportunities throughout the area. Visit our website.

Awesome! Great! Now I know who you are…but why should I follow you? What’s in it for me!? What value is there in having your tweets show up in my timeline?

Maybe it is a selfish mentality, “what’s in it for me”, but with so many users on Twitter we have to be ~~selfish~~ selective with the accounts we follow.

By following Laura’s formula we can get right to the point of Twitter…the value add.

Final Takeaway: 3 Examples for the Staffing Industry

@XYZSTAFFING is where #Job Seekers can find premium tips and resources for landing their next career growth opportunity in the Buffalo, NY area.

At @XYZSTAFFING we’re committed to providing #Buffalo #Job seekers with top resources to prepare them for the next steps in the development of their career.

At @XYZSTAFFING we’re committed to bringing top-tier employment resources to #Job seekers and mangers throughout the #Buffalo area.

At Haley Marketing Group we’re committed to staying ahead of the curve when it comes to social media trends and best practices. If you’re ready to break through the clutter on Twitter and other social platforms, contact us today to learn about the benefits of having a dedicated Social Media Advisor assist you with your initiatives.

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Brad Bialy

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.