It’s been a long time coming, but at 24 years old I finally crossed visiting Disney World off my bucket list. And, while half of my mind is still upside down on Rock ‘n’ Roller Coaster, the other half is back to work.
Working daily on social media and content marketing initiatives I’ve come to accept one major thing, content ideas come at very random times. So, it is no surprise that as I ran towards Space Mountain trying to keep up with my girlfriend, the premise of this article popped into my head.
5 Business Lessons I Learned in Disney World
Customer Experience is Everything
From the custodial staff, to restaurant employees, to resort staff and the Disney characters themselves, everyone has one very specific goal; to make your trip a magical experience that you’ll never forget.
And, while Disney World reportedly has 70,000
employees cast members, all it takes is one negative cast member to make that magical experience a nightmare.
What does this mean for your staffing firm? Think about the experience of a typical client and candidate. What do they see the second they walk through your front doors? What do they hear when one of your team members picks up the phone and interacts with them for the first time? Create a company culture that revolves around positivity and the betterment of your candidates and clients.
Related Content: Does Your Customer Service Match the Level of Disney?
Create a Brand that People Talk About
Online reputation is everything. When you visit sites like Yelp, Glassdoor, Facebook or Twitter what are people saying about you?
Research into Walt Disney World shows over 950,000 reviews on Facebook with an average score of 4.7/5. On Yelp there are 665 reviews that average to 4/5 stars. TripAdvisor contains over 21,500 reviews averaging 4.5/5 stars.
The lesson here ties back to my first point. Make the customer experience worthwhile and meaningful and people will talk about you…in a positive way.
Spend 15 minutes into looking online at what people are saying about you. Is it positive or negative? Is the review one disgruntled past employee lashing out? Or is there a common theme that requires some process change? If Yelp says your service stinks…what can you do to improve that?
Click For More Information
Think Like a Fan
Weaving in and out of the crowd, my girlfriend and I spent 4 days running to ride after ride. While we had FastPass+ for a few of them, most of our decisions were made based on the mobile app that tells you ride waiting times.
The business takeaway? Think like a fan when it comes to your social media and content marketing initiatives. If you were subscribed to your channel what would you want to see? If you were looking for a job what quick tips would help give you an advantage on the competition? If you were hiring what insight would help you sort through a cluttered stack of resumes? Think like a fan and provide the type of content that your followers want to read and watch your online presence grow.
What began as one man’s idea has become the world’s most visited resort in the world, with an attendance of over 52 million annually (source).
As you look at your current business strategy what threats to do you see on the horizon? On a more positive note, what opportunities do you see that can catapult your growth and take you to the next level? Continue to modify and improve your business strategy to stay ahead of the competition.
The Way to Get Started is to Quit Talking and Begin Doing
Related to my previous point, as you walk around the Magic Kingdom it’s easy to see that improvements are being made and new attractions are being built. Attached to the side of a wall hiding a future release was this quote by Walt Disney.
Ideas are easy. Execution
is can be challenging.
Do you find yourself struggling to remain productive throughout the day? After a team meeting are you noticing that exciting ideas and plans fade away once you get back to your desk? Remember that a great idea is just the first step in the process. Establish a production channel that allows your ideas to become reality.
If you’ve been to Disney World I’m sure you have your own personal business lesson to add to the 5 above. Share them in the comments below, or reach out and share them with me on Twitter.