“Is email marketing really worth it?”

I get this question a lot. And my answer is always undoubtedly YES!

The reason is simple: as always, email marketing continues to drive the highest return on investment of any marketing outlet – a reported $38 earned for every $1 spent.

But you want to see solid evidence.

Check out the ROI HaleyMail provided for this client:

THE CHALLENGE:

How do you increase staffing sales and placements – without hiring more people?

Since 1964, Availability Inc. has provided office staffing solutions to companies large and small throughout the Greater St. Louis Area. Their President, Lee Hamel, was looking for a simple, cost-effective way to increase the effectiveness of their sales and recruiting teams – keeping their company top-of-mind and driving more placements.

THE SOLUTION:

HaleyMail proved to be the ideal tool.

After learning more about Availability Inc.’s client base and the types of decision-makers they target, we recommended our Standard Workforce Caffeine e-newsletter. A complete content marketing system, HaleyMail helped our client:

  • Stay top-of-mind with clients and prospects.
  • Position themselves as staffing and HR experts.
  • Provide their sales people with new reasons to follow up EVERY MONTH.
  • Add value for employers and nurture relationships.

Here are a few of their program’s features:

HaleyMail Standard: A Complete Content Marketing Solution

  • Monthly, professionally designed email newsletters: one for clients/prospects and one for candidates.
  • Great content on staffing, HR, leadership and other talent-management related topics.
  • Multiple content formats: eBooks, feature articles, infographics, slide decks, instructographics and more.
  • Monthly eCards.
  • Resource Centers with 100s of educational articles for their website.
  • Landing pages with lead-generating eBooks.
  • Print versions of articles.
  • Monthly sales follow up tips.

THE RESULTS:

Availability Inc. began using HaleyMail halfway through 2016. Just a few months into their program, they saw some impressive results. They gained a new contract, and they made two placements. Both were a direct result from the monthly emails we sent on their behalf!

With HaleyMail, Availability Inc. was able to stay top-of-mind with their clients and serve their needs as soon as they arrived. They beat competitors to their clients’ inboxes, and made money as a result.

In our client’s words:

“We are very happy with the results we’ve received from our HaleyMail program. Seeing a nice return on our investment makes it easy to justify spending our money on a marketing initiative!”

— Lee Hamel, President at Availability, Inc.

HaleyMail makes staffing teams more successful and efficient.

The right content marketing solution can greatly enhance your sales and recruiting teams’ efforts. Keep your staffing firm top-of-mind. And convince more talented job seekers to apply.

Want to see how we can deliver results directly to your inbox? Check out more information on our content marketing program HaleyMail, or email our marketing educators at [email protected] and let us create a great return on your investment!

 

Sell more with HaleyMail.

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