With chatbots, AI and RPA (robotic process automation) changing the way you engage with talent and fill job orders… …is email marketing dead? No way. Here’s why: Email generates, on average, $38 for every $1 invested. That’s a 3,800% ROI! 99% of people check email daily. 73% of millennials prefer email communication when receiving marketing… Continue reading
The holidays are a busy time for all of us. That is a foregone conclusion. So, how can you cut through the holiday junk mail clutter and find any return on your email marketing investment this time of year? Try these three approaches. Sending a Seasonal Mailing It doesn’t have to be incredibly in-depth or… Continue reading
HaleyMail, the ultimate content marketing system for the staffing industry is now bigger and better – and is available at a lower cost this summer. HaleyMail is a content marketing system that gives you everything your staffing firm needs to sell more, recruit more and stay top-of-mind. As part of our Hot Summer Deals, if… Continue reading
“Is email marketing really worth it?” I get this question a lot. And my answer is always undoubtedly YES! The reason is simple: as always, email marketing continues to drive the highest return on investment of any marketing outlet – a reported $38 earned for every $1 spent. But you want to see solid evidence…. Continue reading
Would you like to increase traffic to your website by 390%? Of course you would! But there are so many things taking up your time. Like selling, recruiting, filling job orders and putting out fires. Who has time for marketing?! We now have a solution that will not only help drive traffic to your website… Continue reading
Looking for new ways to stand out from the competition? Want to position your firm as an expert…and a trusted advisor? Would you like to stay top-of-mind with every client, prospect and candidate? That’s the idea behind HaleyMail – the only content marketing solution created specifically for the staffing industry! HaleyMail is an award winning… Continue reading
Of all the questions we get from our Content Marketing clients, “When is the best time to send?” is easily in the Top 3. Fortunately, the answer is simple…there is no right time. Oh sure there are plenty of email and content marketing “experts”, and I use that phrase very loosely, who will tell you… Continue reading
I love stumbling upon links like this one from the “Be Relevant! Email Marketing Blog”. They have put together a list of 50 simple but effective email marketing tips. Not only are the tips great but I also love the way they have presented them in a simple and bold way. A 50 page PDF,… Continue reading
One of the best reasons to use an email marketing service is that you can see who is receiving and opening your emails. We get a lot of questions about how to read the HaleyMail report, here is a quick summary: Date – Shows the time and date the mailing went out, and the subject… Continue reading
This video will show you how to upload your email database to your HaleyMail account.
Recently I read a great article in the “Get to the Point” Email Marketing newsletter from Marketing Profs about what people consider spam. A recent Epsilon survey asked 4,000 consumers to identify what types of messages they would label as spam. According to the survey, some people think an email is spam if it’s: Unwanted… Continue reading
I wanted to share a very simple technique that one of my clients recently used to double the click through rate on their email newsletter. The first month of their campaign they saw a very respectable 16% click through rate. A week or so after the first mailing went out, they contacted everyone on their… Continue reading
One of the goals of the Marketing Advisors for 2008 was to redesign ALL of our standard email newsletters. Let’s face it, compared to our custom newsletters, these desperately needed a new look. With the help of our creative team, we’ve just completed a full redesign of our Simple Move, 60 Second Solutions, Great Ideas,… Continue reading
Q: Why should I use a third party email provider? A: A question I often get from prospects is, “Couldn’t I just send out an email newsletter using my Outlook?” The answer is, of course you could, but why not just disable your network while you’re at it. All sarcasm aside, there are a number… Continue reading
