The holidays are a busy time for all of us. That is a foregone conclusion. So, how can you cut through the holiday junk mail clutter and find any return on your email marketing investment this time of year? Try these three approaches.
- Sending a Seasonal Mailing
It doesn’t have to be incredibly in-depth or full of calls to action to get people back to your site. Sometimes the best thing you can send around the holidays is just a quick and jolly email to say “Happy Holidays” and remind them you are on their side for any workplace or job search needs in the year to come.
- Sharing Open Opportunities
As busy as it is for us, job seekers can feel the pain just as bad – and not having a paycheck is NOT ideal this time of year. Try sending out an email sharing some of your currently available jobs (if you want to get fancy, you can segregate your lists by industry or position!) and make it easy for candidates to apply through their email!
- 2019’s “Best Of” Mailing
You’ve undoubtedly come up with some great content this year. (If not, you are behind the curve!) Whether it’s blog posts, email or social content, why not gather it all in one place? Let your clients and candidates catch up on the amazing content you’ve produced this year and get in front of them one last time before 2020 – win-win!
Need help reaching your audience before the new year? Haley Marketing can help you find a content marketing program that delivers big-time ROI. Contact the team of marketing pros at Haley Marketing now, and have a very Happy Holidays!