“Consistency is key.” It’s repeated so often, the saying almost becomes noise. However, in email marketing, this phrase is a cold hard fact. With over 306 billion emails1 estimated to be sent this year, how can you stay in front of your audience (and out of the spam filter)? One easy way is to be… Continue reading
You have no doubt been inundated with emails since COVID-19 broke out. Updates from every company you have ever given an email address to or made a purchase from. Are these emails helpful? Are you engrossed in the content, or are you unsubscribing and breathing a sigh of relief for “one less thing.” Sending an… Continue reading
Hopefully you’ve seen some huge spikes in your email marketing click reports recently (you are checking those right?!). Well unfortunately I have to be the barer of had news… The reason for the increase in email clicks is the way Google is checking emails opened in their Chrome browser. Turns out that Chrome has a… Continue reading
Welcome! You’ve made the investment and you’re a part of our Digital Dominance program – social media, blogging, email marketing and reputation management all in one! The best part? It’s a fully managed, award-winning marketing program designed specifically for you! Like most partnerships though, we cannot excel without your help. Here are three tips to… Continue reading
The holidays are a busy time for all of us. That is a foregone conclusion. So, how can you cut through the holiday junk mail clutter and find any return on your email marketing investment this time of year? Try these three approaches. Sending a Seasonal Mailing It doesn’t have to be incredibly in-depth or… Continue reading
Are we more prepared for a recession this time around? That’s just one of the topics we explore with Henry Kiel from HW Staffing Solutions. We’ll also discuss… What can staffing firms do to be proactive about internal turnover? How to find and recruit passive candidates What type of technology investments should staffing firms make… Continue reading
While content and email marketing are always changing, there remains several proven ways to use them to find real return on investment. Use the following five email marketing tactics to see results from your campaign in 2019 and beyond! 1. Promote Available Talent Many staffing agencies expect companies to come to them when they need… Continue reading
Whether you’re an email marketing expert or a beginner, these five terms are incredibly common throughout the industry. Do yourself a favor and either brush up your knowledge or learn these words – if you want to succeed in email marketing, you’ll need these in your vocabulary! Open / View Some people prefer the term… Continue reading
1. Have a clearly defined goal. If you don’t know what you want out of your email, chances are the readers won’t either. Lay your message out as clearly as possible to reach the largest audience and achieve a higher click-through rate. 2. Cut the crap. Remove excess content out of your email. It might… Continue reading
Many times, we face the question: Can’t I just purchase a list of business owners/HR pros in our area who would be good candidates for email marketing? The answer is: No. A hard no. Like, omg, no, you really cannot do that. Not only could that list be a total bust, but you could land… Continue reading
Many staffing and recruiting agencies are hesitant to use email marketing. “Who reads email? What if it goes to their Junk folder? What if they block me?” Those concerns are valid, but unnecessary with a strong email marketing game plan, and a targeted list of recipients. You can see the efforts and return on investment… Continue reading
Besides good business practice, it’s imperative you know every name on your email marketing list. Not only because you want to build effective business relationships and use your marketing budget wisely, but because each contact you don’t actually know could cost you millions. This is especially true if your clients or candidates live outside the… Continue reading
While many marketing trends will shape the outcome of your 2018 efforts, one of the biggest trends for email marketing is personalization. What Is Personalization, and Why Does It Matter? Personalization is targeting not only the email, but its content, to the reader. For staffing and recruiting agencies, this can offer a lot of opportunities…. Continue reading
The short answer: you shouldn’t. The real question is – why is no one reading the content? Are you writing about relevant topics? Are you publishing blogs without optimizing the copy for both readers and search engines? Are you sharing the content through other outlets to expand your reach? Use these strategies below to take… Continue reading
When you send an email, specifically one to a large group of recipients, there are many possible outcomes. You might get people opening the email, clicking on it, calling you to follow up, or taking other actions. However, one common outcome that causes some confusion is an “email bounce.” What the heck is an email… Continue reading
In a candidate-driven market, like we’re facing now, letting good candidates slip through the cracks is simply not an option. And when you want to place top candidates in better positions, it makes sense to reach out to your current candidate database. Whether they’re currently employed or actively seeking work, these people are only an… Continue reading
