The holidays are a busy time for all of us. That is a foregone conclusion. So, how can you cut through the holiday junk mail clutter and find any return on your email marketing investment this time of year? Try these three approaches. Sending a Seasonal Mailing It doesn’t have to be incredibly in-depth or… Continue reading
What if I told you one simple email could increase your applications by over 250% in one week? It’s possible and it actually happened to one of our clients. We recently created a “Candidate Toolkit” for all of our HaleyMail customers. The toolkit is a series of emails designed to re-engage with your candidate database. … Continue reading
An email subject line is the virtual equivalent of your foot in the door. Whether you’re sharing some new positions available at your staffing agency, or you’re showcasing some incredible employees you have ready to get to work, you need to make a great pitch to get inside their office…or inbox. So, how can you… Continue reading
Email marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter? Well…here are a few reasons: […]for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38… Continue reading
We recently had a client with multiple offices that was seeing a decrease in their click through rates for their monthly email newsletter. It’s not that uncommon an occurrence but one that takes a bit of testing to determine the root cause including: Bad list – because this client still had good open rates (12-18%)… Continue reading
When you were in high school did you ever wear “parent approved” clothing on your way out of the house and then change when you got to school? As far as your parents knew you were not wearing that chain wallet and Motley Crue shirt when you left. (Yes you just got a glimpse into… Continue reading
Of all the questions we get from our Content Marketing clients, “When is the best time to send?” is easily in the Top 3. Fortunately, the answer is simple…there is no right time. Oh sure there are plenty of email and content marketing “experts”, and I use that phrase very loosely, who will tell you… Continue reading
If you type “email marketing trends 2012” into Google, the overwhelming theme is Mobile, Mobile, Mobile. Like it or not, the mobile revolution is upon us. Take these staggering stats into consideration… As of July 2011 ~20% of all email views were done on mobile devices. and… That was up 50% in just six months…. Continue reading
From time to time I get emails from retailers that just make me laugh. Below is one of those examples… Now, I’ve been called by ladies names but only by my golfing partners when I leave a putt horribly short. And please don’t judge the fact that I’m on Chili’s mailing list. I pretty much… Continue reading
