Most people are creative by nature. Whether your creativity shines through your work, family life or out-of-office activities, we all need ways to express ourselves outside of the work we have to do. And while Haley Marketing has, by nature, a culture of creativity, there are many benefits any business could obtain – no matter… Continue reading
College football season is in full swing! College athletics provides one of the biggest stages in the country for social media strategists and content creators to flourish. No school has been able to continuously innovate and thrive on that stage over the last five years like the creative solutions team at Clemson University has. This… Continue reading
The United States unemployment rate is currently around 3%-4%… The lowest its been since before the 2008 recession. This will certainly cause a struggle for staffing firms to find active job seekers. This means that staffing firms must take a different and creative approach to market their jobs, and their services. What better way than… Continue reading
The ability to write tight copy separates good copywriters from effective copywriters. Clean, easy-to-follow copy is powerful because it gives the reader the specific information they need and want. When you’re fighting for attention in the digital space, every second counts and unnecessary words will sap all the power from your copy. Start tightening your… Continue reading
“Don’t call it a comeback, I’ve been here for years.” People of a certain age will recognize this nugget from James Todd Smith, better known as LL Cool J. But it doesn’t just apply to a rapper’s career trajectory. It also applies to the resurgence of direct mail marketing as a tool for building connections…. Continue reading
Snapchat is much more than a platform used to take selfies. Here are some stats to put this into perspective: There are over 300 million monthly active users. 187 million people actively use Snapchat daily. 18% of U.S. social media users are using Snapchat. 45% of Snapchat users are aged between 18-24. With stats like… Continue reading
Despite what you may have heard, reports of the death of direct marketing have been greatly exaggerated. It might be surprising to learn that direct mail is actually in the midst of an epic comeback but the digital space has become so crowded and noisy that marketers are turning to this old-school approach as a… Continue reading
This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for your staffing company and don’t want to learn the “why” behind it… If you are looking to capture attention and… Continue reading
Want new Instagram followers quickly? You’re going to have to follow them first! Here are three fast and very easy ways to get more Instagram followers right now: Follow ASA Are you an ASA member? Perfect! Follow the people who follow ASA. They are your peers and it will help get your name out… Continue reading
So you have a social media account, but now comes the hard part- what should you post? Building your staffing company’s online presence doesn’t have to be as intimidating as it may first appear. If you’re beating your head against a wall trying to think of what to share on Twitter, Facebook, LinkedIn or Instagram,… Continue reading
Haley Marketing Group recently participated in a team event to help raise money for breast cancer survivors in Western New York. The dragon boat race was a fun day of paddling in 20-man boat on the water in Buffalo, NY. The mission of Hope Chest of Buffalo is to “Paddle with a Purpose” and empower… Continue reading
Facebook Ad Text Do’s & Don’ts Using paid efforts on Facebook is a great way to drive engagement with your staffing company’s social media content, but before you spend any of your marketing dollars on boosted or promoted content, it’s important to understand Facebook’s strict ad text rules. In a nutshell, if there’s too much… Continue reading
Lets be honest. After almost 10 years with the same company, things can often get redundant and boring. Yet you still enjoy going to work every day because it’s a great company culture and the people you work with are fantastic. So how do you up your game and drive to find satisfaction and joy… Continue reading
Whether you’re an email marketing expert or a beginner, these five terms are incredibly common throughout the industry. Do yourself a favor and either brush up your knowledge or learn these words – if you want to succeed in email marketing, you’ll need these in your vocabulary! Open / View Some people prefer the term… Continue reading
Having a background in English, I am a stickler for grammar rules and spelling conventions. So, when I see people who I know are intelligent businesspeople making common errors in their emails, social media posts, blogs and even in their speech, it leaves me, well, speechless. Everywhere you type – whether it’s a job description,… Continue reading
Most job postings are written as objectively as possible: This is the pay, this is the shift, these are the requirements. They’re sterile and quite frankly, very boring. With unemployment rates still hovering around 4-percent, candidates have endless options when it comes to finding a new job. So, how can you make your job postings… Continue reading
