Google Jobs Is Here…and We’re Ready! On May 17, 2017, Google officially announced the launch of Google Jobs in the U.S. And it’s a game changer! What does Google Jobs mean to staffing companies? The short answer is that it means that your jobs can directly appear in search results…organically! When a job seeker searches… Continue reading
An email subject line is the virtual equivalent of your foot in the door. Whether you’re sharing some new positions available at your staffing agency, or you’re showcasing some incredible employees you have ready to get to work, you need to make a great pitch to get inside their office…or inbox. So, how can you… Continue reading
One of the most common questions I heard from teachers during my career in education was “Well, what else can I do?” Most teachers have a degree (whether it’s a bachelor’s or master’s) in education, which leaves them feeling limited regarding what they can do if they suddenly realize (after a year, two years, or… Continue reading
Let’s face it, we all get hangry (hungry + angry = hangry). It’s times like these that hanger can make your team less focused, less productive and more irritable. Though hanger isn’t an actual diagnosable condition, it can affect your business flow. In the fast-paced world of staffing, you can’t afford to have your team… Continue reading
I was six months out of college and quickly reaching the edge of the whirling black hole known as student loan debt. My inbox was flooded with emails that stated the usual “Thank you for your application. We were impressed with your skills but decided to move forward with another candidate at this time.” In… Continue reading
Business ethics generally dictate that once you have done business with someone in the past – placed a candidate, filled a temporary position, helped offload payrolling duties – they are, and always will be, your client. And they’re happy to receive emails, calls and information from your staffing business in the future. However, Canada’s Anti-Spam… Continue reading
Friday, June 2, was National Donut Day. I picked up donuts for my office and luckily, I called the night before, because there was a 30-minute wait just to get to the counter at Paula’s Donuts, arguably the best donuts in Western New York. Even a local news station was covering that Paula’s location! Being… Continue reading
Regardless of whether or not you were happy with the results of the U.S. presidential election last week, odds are you saw at least one news article on Facebook that you clicked on during the campaign. Maybe you took action and liked it; maybe it made you angry and you commented on it; maybe you… Continue reading
No doubt you’ve seen the headlines regarding Apple’s big iPhone 7 launch event, and the new features the phone will boast. And whether you’re an Apple junkie or an Android die-hard, there are some strong marketing lessons we can all take from this event. 1. You need to build up excitement before an event. You… Continue reading
Lately, I’ve noticed that my clients have been getting great website traffic around blog posts written about emotional intelligence. It seems that articles featuring this topic have popped up all over my Facebook and Twitter feeds, as well. What is emotional intelligence and why do people want to know so much about it? Also, why… Continue reading
You’ve been hearing the term “content marketing” a lot for the past few years. And if you’re an industry leader in staffing and recruiting, there’s no doubt that you’re already using inbound marketing. But where do you fall in the content marketing life cycle? How mature is your content marketing strategy? According to data from… Continue reading
You’re probably sick to death of us telling you that you need to have a social sharing strategy in place, but YOU NEED TO HAVE A SOCIAL SHARING STRATEGY IN PLACE! According to the Society for Human Resource Management, 84 percent of organizations are using social media for recruitment. And that number is increasing all… Continue reading
Email marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter? Well…here are a few reasons: […]for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38… Continue reading
Does your company use social media? Are you performing any kind of social sharing? If not, start. Now. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? Here… Continue reading
What is your company brand? Can you define it? If you say “We place the best candidates, faster and for lower cost,” then stop right here – you have no brand. Nothing, at least, that sets you apart from any other staffing/recruiting firm in your area. You and your competition are making the same promises…. Continue reading
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