Having a background in English, I am a stickler for grammar rules and spelling conventions. So, when I see people who I know are intelligent businesspeople making common errors in their emails, social media posts, blogs and even in their speech, it leaves me, well, speechless. Everywhere you type – whether it’s a job description,… Continue reading
Most job postings are written as objectively as possible: This is the pay, this is the shift, these are the requirements. They’re sterile and quite frankly, very boring. With unemployment rates still hovering around 4-percent, candidates have endless options when it comes to finding a new job. So, how can you make your job postings… Continue reading
In the world of content marketing, our main goal is to attract prospects to our business by creating original, engaging content. But one of the biggest things prospects are looking for is your personal knowledge. Are you sharing any of it? No matter your role in a company, you have a wealth of staffing and… Continue reading
In today’s digital world, information is endless, and one can look up almost anything on the internet. For recruitment companies and staffing firms, this can be fantastic! … or it could be detrimental to your business’s long-term success. Websites like Glassdoor, Yelp, and Google allow the ordinary citizen to research what candidates, clients, and even… Continue reading
One thing every blog writer can agree on is that coming up with a catchy title is half the work. Sometimes you can get stuck in a rut where every title you think of seems stale and boring. Luckily, you are not alone in this problem, and we can help! Certain types of titles… Continue reading
Finding consistent content for your Instagram feed can be tricky. If you’re a 9-5 office like us, there are only so many pictures you can take of birthday parties, team meetings and new employees. When your ideas get stale, you’re less likely to post, and next thing you know, you haven’t updated your Instagram feed… Continue reading
If your staffing or recruiting company has installed a Google Analytics tracking code on your website, you should have access to their free analytics service designed to help you process, organize and evaluate your site’s data. This free tool has a lot to offer, and is one of the most valuable ways to optimize your… Continue reading
Stop me if you’ve heard this story before! Explorers with advanced technology and great ambitions set off for a foreign land in pursuit of highly valuable resources. These explorers encounter a native tribe with a spiritual connection to the land around them. The two sides quickly arrive at an impasse. An explorer with a deep… Continue reading
Many times, we face the question: Can’t I just purchase a list of business owners/HR pros in our area who would be good candidates for email marketing? The answer is: No. A hard no. Like, omg, no, you really cannot do that. Not only could that list be a total bust, but you could land… Continue reading
Many staffing and recruiting agencies are hesitant to use email marketing. “Who reads email? What if it goes to their Junk folder? What if they block me?” Those concerns are valid, but unnecessary with a strong email marketing game plan, and a targeted list of recipients. You can see the efforts and return on investment… Continue reading
Besides good business practice, it’s imperative you know every name on your email marketing list. Not only because you want to build effective business relationships and use your marketing budget wisely, but because each contact you don’t actually know could cost you millions. This is especially true if your clients or candidates live outside the… Continue reading
We’ve all had them. A terrible customer service experience that left us fuming. After a three-day battle with an internet company, I have a few lessons in my back pocket that may benefit the staffing and recruiting industry. While you never want to deal with an upset client, candidate or customer, these tips will help… Continue reading
We know hashtags are essential for growing your audience on Instagram. If you don’t use hashtags, you’re only speaking to your unique (and probably small) audience, rather than to an entire network of users who may be searching popular hashtags. Hashtags can be tricky though! While it’s tempting to use hashtags you know will bring… Continue reading
While many marketing trends will shape the outcome of your 2018 efforts, one of the biggest trends for email marketing is personalization. What Is Personalization, and Why Does It Matter? Personalization is targeting not only the email, but its content, to the reader. For staffing and recruiting agencies, this can offer a lot of opportunities…. Continue reading
When you send an email, specifically one to a large group of recipients, there are many possible outcomes. You might get people opening the email, clicking on it, calling you to follow up, or taking other actions. However, one common outcome that causes some confusion is an “email bounce.” What the heck is an email… Continue reading
You probably have your own Instagram account, but does your business? It’s time, as more and more candidates (and clients!) are using the tool to get “behind the scenes” information on your company. Grab your phone and your goals and read my tips below! “Sell” as little as possible This sounds counterintuitive to your… Continue reading
