Search algorithms always give preference to sites that feature fresh, relevant content. Say it with me: “Fresh, relevant content.” No, this doesn’t mean the two paragraphs you published on your company “blog” that have sat unclicked since 2014. And no, it doesn’t mean the “About Us” section of your website that hasn’t been updated since… Continue reading
If you are a business that serves in only a few different locations, then local SEO is essential to make sure that you are driving targeted traffic in these specific regions that are likely to convert. For example, if you are a staffing agency that only serves in Buffalo, NY; you want to make sure… Continue reading
Get out of Your Chair – I work in a small offices so walking to the restroom or copy machine isn’t very far. Every hour I take a walk around the office and up and down a flight of stairs, gets the blood flowing and get energized. Stretch – After a few emails roll your… Continue reading
We’ve heard it a million times this year – it’s a candidate market. And with the lowest unemployment rate since 1973, you’re facing the challenge of fighting everyone else in the industry for good candidates – let alone top hires. So, what type of marketing armor can you wear when you run head-on into the… Continue reading
Are you familiar with Facebook Live? If not, you should be! Facebook Live is a live video streaming service that allows users to broadcast from anywhere, at any time, from their desktop, laptop or mobile device directly to their Facebook News Feed. This is a great way for businesses to pull back the curtain and… Continue reading
My clients who have the most success with their blogging and social media programs know what they’re good at, which means they know who to target, but more importantly, who not to target. Spreading your marketing efforts too thin to incorporate “everyone” will leave you without resources to focus on the target market that is… Continue reading
From Classroom to Conference Room From the moment I started college, it was drilled into our heads that the “real world” would hit you fast and how important it is to take advantage of learning as much as you can. Being a business student, the best way for us to tackle the transition would be… Continue reading
For as long as I can remember, I have always been a morning person. I loved to be the first person up, and to go wake everyone up was such a joy for me…little did I know not, a single person enjoys being woken early. Everything about watching the sun come and enjoying every minute… Continue reading
Let’s get right to the point. The answer is yes. Yes we do. With a giant bowl of chocolate outside of our offices well within our reach, what exactly do we go for? I have been paying attention for the past couple of weeks and it turns out that PMs are not the biggest candy… Continue reading
Google Jobs Is Here…and We’re Ready! On May 17, 2017, Google officially announced the launch of Google Jobs in the U.S. And it’s a game changer! What does Google Jobs mean to staffing companies? The short answer is that it means that your jobs can directly appear in search results…organically! When a job seeker searches… Continue reading
An email subject line is the virtual equivalent of your foot in the door. Whether you’re sharing some new positions available at your staffing agency, or you’re showcasing some incredible employees you have ready to get to work, you need to make a great pitch to get inside their office…or inbox. So, how can you… Continue reading
One of the most common questions I heard from teachers during my career in education was “Well, what else can I do?” Most teachers have a degree (whether it’s a bachelor’s or master’s) in education, which leaves them feeling limited regarding what they can do if they suddenly realize (after a year, two years, or… Continue reading
Let’s face it, we all get hangry (hungry + angry = hangry). It’s times like these that hanger can make your team less focused, less productive and more irritable. Though hanger isn’t an actual diagnosable condition, it can affect your business flow. In the fast-paced world of staffing, you can’t afford to have your team… Continue reading
I was six months out of college and quickly reaching the edge of the whirling black hole known as student loan debt. My inbox was flooded with emails that stated the usual “Thank you for your application. We were impressed with your skills but decided to move forward with another candidate at this time.” In… Continue reading
Business ethics generally dictate that once you have done business with someone in the past – placed a candidate, filled a temporary position, helped offload payrolling duties – they are, and always will be, your client. And they’re happy to receive emails, calls and information from your staffing business in the future. However, Canada’s Anti-Spam… Continue reading
Friday, June 2, was National Donut Day. I picked up donuts for my office and luckily, I called the night before, because there was a 30-minute wait just to get to the counter at Paula’s Donuts, arguably the best donuts in Western New York. Even a local news station was covering that Paula’s location! Being… Continue reading
