The point of branded content can seem simple: To help you sell your staffing and recruiting services. But if you are just shouting “WE DO STAFFING” in everyone’s faces, you are not going to get the results you’re looking for. Is There a Better Way? Yes! Instead of telling your audience only what you do,… Continue reading
The cornerstone of a successful email marketing program is a solid list. And whether you’re planning to send emails to clients, candidates or both, you need to make sure your email list is clean. What Does a “Clean” Email Marketing List Mean? Having a clean list means no emails that are: Out of date Irrelevant… Continue reading
Many people are feeling email burnout. From check-ins to updates, junk or spam to the plain inessential, our inboxes have been booming throughout the pandemic. However, despite the increased frequency of messages, email engagement is actually booming. In fact, 78% of marketers have seen an increase in email engagement over the last 12 months.1 So,… Continue reading
Sending an email in Q4 can seem intimidating. With so many emails coming in around the holidays – from Black Friday to family greetings – it can seem as though your email might get lost in the crowd. However, there is a right time and strategy for sending email that can still land you the… Continue reading
“Consistency is key.” It’s repeated so often, the saying almost becomes noise. However, in email marketing, this phrase is a cold hard fact. With over 306 billion emails1 estimated to be sent this year, how can you stay in front of your audience (and out of the spam filter)? One easy way is to be… Continue reading
We all know the design and functionality of a website is key to the bottom line of any business in the staffing and recruiting industry. But, with an historic unemployment rate, candidates afraid to return to work, and an unemployment bonus that leaves some people less motivated to return to the job, how can you… Continue reading
Let’s face it, the past few months in our world and online has not been the most positive time. It’s important to address what is going on in the world, but it doesn’t have to take over your brand or messaging completely. During this time, positivity is needed more than ever before. You can help… Continue reading
You have no doubt been inundated with emails since COVID-19 broke out. Updates from every company you have ever given an email address to or made a purchase from. Are these emails helpful? Are you engrossed in the content, or are you unsubscribing and breathing a sigh of relief for “one less thing.” Sending an… Continue reading
The holidays are a busy time for all of us. That is a foregone conclusion. So, how can you cut through the holiday junk mail clutter and find any return on your email marketing investment this time of year? Try these three approaches. Sending a Seasonal Mailing It doesn’t have to be incredibly in-depth or… Continue reading
Customer service representative. Customer support associate. Help desk support. Customer relationship specialist. Customer experience manager. Do a quick search for “customer service jobs” and you will find endless job titles for those who work on the front lines of client service. And there are obvious reasons why – businesses who want to stay ahead of… Continue reading
While at first glance it might not seem like content marketing and Game of Thrones share many similarities, they do have one strong piece of common ground: They work so well because of their episodes. We may not have continued watching season one if we knew exactly how season eight would end. But with nail-biting… Continue reading
To date, Facebook has over 2 billion monthly active users. All over the world, people are scrolling through their feeds just like you. With such a vast user base, it’s important to think carefully about how your staffing company will reach your specific target audience. Luckily, with Facebook ads, there are a lot of options!… Continue reading
I recently traveled for a conference, and the similarities between traveling and marketing struck me (maybe somewhere around 7 miles up in the air). Here is what I think makes a good trip, and a good content marketing strategy. 1. You Need to Be Prepared You can’t get to a destination without the proper preparation…. Continue reading
At its peak, Google+ had 540 million active monthly worldwide users, who interacted with the platform in a multitude of ways, including Gmail, YouTube Comments, +1 buttons and more. While for many people, Google+ never quite caught on as much as Facebook, LinkedIn, or Twitter, it was still a valuable tool in the staffing industry’s… Continue reading
Do you ever go on Facebook and realize you’re seeing the same ads again, and again and… again? You’re probably experiencing something called “ad fatigue,” and as much as you don’t want it to happen to you as a consumer, you most definitely don’t want it happening to social media users seeing your staffing company’s… Continue reading
Does that title sound like clickbait to you? Good. It was. Many companies try to add titles that “trick” readers into engaging, only to ply them with ads or sales-pitch-ridden content that isn’t what the article promised. This can lead to readers quickly “bouncing” from your site, and may even deter them from returning if… Continue reading
