Looking for information? Where do you go first?
If you’re like 70% of job seekers, you go to Google—which means it’s crucial that your jobs appear at the top of their searches. But with every staffing firm vying for the top few listings for their targeted keywords, the competition gets fiercer every day.
- What are the biggest issues facing your staffing firm’s SEO?
- Are there problems you can fix simply?
- How can you optimize content to gain better visibility on Google?
We tackled these issues, and more, in our last Lunch with Haley webinar and turned them into a checklist for handy reference!
SEO: How Your Staffing Firm Can Gain Visibility in 2023
Big Picture SEO Tips
- Get Indexed. Indexing is the process by which a search engine organizes information, so it can provide a lightning-fast response to search queries—and help job seekers and clients find your website. If your website isn’t indexed, it won’t appear in search engine results. Search engines like Google rely on spiders, bits of computer code that “crawl” webpages and store the information to return relevant, high-quality results. Since frequent indexing can improve your search results, you need to make sure spiders find your content.
- Be Mobile Friendly. Google crawls the mobile version of a website first—which means mobile optimization can direct impact search engine ranking and organic traffic. With more than 60% of Google searches coming from mobile devices, it’s crucial for your website to be optimized for mobile viewing.
- Prioritize Security. Do you ask job seekers for personal information? Absolutely! And you can bet they want to be sure you’re protecting their data. Google has made security a priority in ranking websites and will label websites as not secure, warning searchers not to click. Make sure your site has SSL certification—easily identified by the https in front of the URL.
- Use Canonical Tags. Canonical tags are snippets of HTML code that define the main version of identical, nearly identical, and similar pages of copy. Use canonical tags to tell Google and other search engines which URLs you want them to index if you have the same or similar content available under different URLs.
Quick and Easy SEO Fixes To Get More Eyes on Your Jobs
- Choose your URL structure carefully. A short, sweet URL helps humans and search engines understand your content quickly and easily.
- Establish 301 redirects. A 301 redirect ushers users and search engines to a different URL than the one they originally requested. Using 301 redirects can ensure a positive user experience by connecting visitors with relevant content on your site, even if they used an incorrect or old URL.
- Provide a sitemap. A sitemap lists your website’s most important pages and should be submitted to search engines to help them navigate your site more easily.
- Create a robots.txt file. A robots.txt file tells search engines how to crawl your pages. Creating a robots.txt file can:
- Give you more control over which pages you want indexed.
- Block private pages from crawlers.
Optimize Your Content for Search Engines
- Provide relevant metadata. Metadata is invisible information that describes the content on your page in a way search engines can better understand. Metadata includes:
- Title tags. Title tags explain your main topic and targeted keywords.
- Meta description. A quick summary of your content.
- Image tags. Information about an image and how it appears.
- Image titles and alt attributes. Additional information about your content, including keywords and accessibility data.
- Schema markup. Code that lists company information, such as its name and the products and services it offers.
- Structure your content with headings. Using headings to create structure for your content makes it easier to read, creating a better experience for users. If visitors can’t find what they seek quickly, they’ll bounce away from your site and look elsewhere—perhaps visiting your competition. Headings also make it easier for Google to understand your content to direct queries to relevant information.
- Use keywords in content. Both Google and readers scan content to figure out whether it is valuable. Use relevant keywords to help search engines and readers find the information they need on your site.
- Create internal links. An internal link is any link from one page of your site to another page of your site. Both users and Google use links to find relevant content. Links also connect your content and give search engines an idea of the structure and hierarchy of your website. By creating more internal links to your most valuable content, you can improve its search engine ranking.
- Avoid duplicate content. When identical content is available, search engines don’t know which version to index and rank for query results.
Want to improve your SEO strategy? Haley Marketing is here for it! Our SEO experts can help you remain informed, up to date, and RELEVANT. Contact us today to see how easy and affordable we make SEO for the staffing industry.
