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2022 SEO Recruiting Strategy Tips Part 4: Maintenance, Analysis, and Content

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As this series comes to an end, we’re giving you one last batch of SEO recruiting strategy tips! Keep reading to learn about the importance of maintenance, competitive analyses, and why you should embrace long from content.

Missed our previous posts? Check out the other installments in this series here:

2022 SEO Recruiting Strategy Tips Part 1: The Fundamentals and Search Intent

2022 SEO Recruiting Strategy Tips Part 2: AI, Trends, and Keywords

2022 SEO Recruiting Strategy Tips Part 3: Research, Google EAT, and UX

Commit to ongoing maintenance.

SEO is a process, not a once-and-done event. You need to continually work to maintain and improve your rankings:

  • Start with a solid foundation. Apply the SEO advice above to every page on your site.
  • Use Google Analytics to look at your bounce rate, exit rate and time on page. If people aren’t interacting with your content, look for page experience issues that might be driving them away. Fixing these “leaks” in your conversion funnel can lead to amazing improvements:
    • Examine your headlines. Are they clear and skimmable? Do they tell a story and include relevant keywords?
    • Adjust your copy. Does it need to be more keyword-robust? Does it need to be longer? At a minimum, copy for SEO-optimized pages should be 300 words.
    • Adjust your calls to action. Use action-oriented language (e.g., call, apply, search) that is clear and compelling.
    • Identify navigation issues. People should be able to navigate to where they need to go in one click.
    • Update and refresh your content. Revisit and update old content that’s generated traffic. If it has performed well, you don’t need to ditch it; give it an update!
  • Use Google Search Console, a free data tool that tells you what’s happening in search and gives you opportunities to rank better and drive more traffic to your site from searches you’re already ranking in.
      • When planning your SEO strategy, pay attention to these three metrics:
        • Total Impressions. The total number of times someone sees your website in search results.
        • Average CTR. The percentage of times someone clicks on your content when they land on it.
        • Average Position. Where on the search engine results page your content ranks.
      • Look for search queries with high impressions and strong buyer intent – and create content that answers relevant questions.
      • Look for pages with a good ranking position and low CTR, and then adjust the metadata so it does a better job “selling” the content on that page.
      • Look for pages with high impressions and position (5-30), and update that content and/or make it longer.

Perform competitive analyses.

Using SEO research tools such as SEMrush and Ahrefs, you can find out exactly where competitors’ search traffic is coming from. Apply this simple formula for SEO success by reverse-engineering what’s working for them – and using it to your advantage:

  • Identify your top 5 to 10 competitors in your market.
  • Determine their top-performing content.
  • Create better, more authoritative content on the same topics to outrank them!

Embrace long-form content.

Long-form content consists of 1,500+ word articles with semantically related terms that matches user intent by answering searchers’ questions. Google loves it because it follows the EAT principle. Plus, with Google’s push to “squash misinformation,” fact-based, researched articles will become even more important for SEO performance. Here’s how to use long-form content to improve your recruiting:

  • Make sure the topic is well-researched and answers a series of related questions.
  • Dive deep into the subject, so it positions you as an expert on it (to the reader and Google).
  • Use sub-headlines strategically throughout the article so it’s skimmable (and readers can easily find the answers they seek).
  • Ask your team to share it with their networks and link back to it.
  • Share the content with industry organizations who will hopefully create links back to it.
  • After you publish the long-form version, write shorter blog posts that link back to it.
  • Be patient! It may take time and updates (to content, H tags, CTAs) for the content to gain traction.

More FREE resources on SEO:

Staffing SEO Strategies for 2021: Welcome to the New School (eBook)

Five essential lessons to help you modernize your SEO strategy. Optimize your jobs and website to rank well in relevant searches. And drive more targeted traffic to your website.

Want more eBooks like this delivered right to your inbox? Subscribe to the Big Ideas Newsletter today!

SEO for Staffing (Snack Time video)

Learn how to improve rankings by providing relevant answers to employers’ and job seekers’ top questions.

Need help with your SEO?

Contact us today to see how easy and affordable we make SEO for the staffing industry.



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We hope you found our SEO recruiting strategy tips helpful throughout this series! It’s never been more important to take advantage of as many SEO resources as possible to develop and maintain a strong recruiting strategy to stay ahead of the competition! Be sure to check out the full SEO Recruiting Strategy article here for even more information!


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