On this episode we talk about candidate recruiting as a marketing function with Robin Mee from Mee Derby. We also discuss: Many firms try to be “everything to everyone”. What advantages are there to be more narrow focused? What kinds of “recruitment marketing” tactics work best? What role has content marketing taken in Mee Derby’s… Continue reading
There’s no need to remind you that unemployment is at an all-time low. It’s harder than ever for staffing firms to compete for top talent. You need new and better ways to fill open jobs, when throwing money at job posts simply isn’t enough. You need a strategy that includes the four main pillars of… Continue reading
What if I told you one simple email could increase your applications by over 250% in one week? It’s possible and it actually happened to one of our clients. We recently created a “Candidate Toolkit” for all of our HaleyMail customers. The toolkit is a series of emails designed to re-engage with your candidate database. … Continue reading
On today’s episode of Secrets of Staffing Success: Todd Lewandowski is joined by Brad Bialy and Matt Lozar to recap the lessons learned from 50 episodes of Secrets of Staffing Success. Topics Covered Include: Developing a systematic process for podcasting Something always goes wrong…unless you have a plan and leave nothing to chance. What has Todd learned from 40 interviews with… Continue reading
In the current market, staffing professionals are under more pressure than ever before to proactively find the very best candidates for their job openings. In fact, while advertising your job online is still the most common way to source candidates, Resume Search can be a faster and more cost-effective tool to make successful hires. But… Continue reading
Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, has published a free recruitment marketing strategy checklist to help industry professionals improve their recruiting effectiveness. To compete in an extremely tight candidate market, agency owners and recruiters must evaluate their recruitment from… Continue reading
Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced the release of a free recruitment marketing strategy eBook to provide advice for recruitment-based companies that will be losing organic (free) job postings on Indeed effective January 7, 2019. According to… Continue reading
Jeff then takes 2 years trying to decide which stool is good enough for Amazon HQ2, the salesperson spills his business cards on the floor, and the recruiter says “ouch,” then she immediately looks the other two up on LinkedIn. Ok, I tried to think of a better punch-line and that’s the best I could come… Continue reading
Most staffing firms have two distinct audiences, clients and candidates. But how many have two distinct brands for those audiences? In this episode we’ll talk with Michael Menzer about the importance of developing a recruitment brand. We’ll also discuss: Why is employee engagement critical to the success of a staffing firm? How can staffing firms… Continue reading
A running joke for marketing professionals is when a client reaches out and says something to the effect of “What Did You Do?” That can be a good email or phone call… or a bad email or phone call. This time, it was a good email. “Matt – you’ve blown up our FB!” For this… Continue reading
If you’re here, then you’re a fan of our content or you’ve seen us on social media! Either way, we hope you’re excited to get started on your marketing journey (or to continue building upon your past successes) to help boost your company’s fill rates or client sales. When marketing is going great, it’s phenomenal,… Continue reading
Increase Job Applications by Up to 90% What percentage of visitors to your website are job seekers? Of those, what percent complete a job application and get placed by your staffing company? In a tight labor market, you can’t afford to lose talent—and you have to be proactive about placing every qualified candidate as quickly… Continue reading
We need to play the long game. I’m not talking about hitting home runs. I’m not talking about training for a marathon. I’m not talking about investing years of your life to find out who is the mother in “How I Met Your Mother.” I’m talking about recruitment marketing, and how it’s different from recruiting…. Continue reading
Record-low unemployment rates. Hard-to-fill job orders. Not a great combination for staffing and recruiting firms. If you can’t get applications, you can’t fill job orders, and you can’t turn a profit. While some staffing companies just throw more and more money into recruiting efforts – other smart companies have taken a step back. Before throwing more… Continue reading
Staffing agencies and recruiters have all experienced this problem when posting numerous jobs to job boards. This example features 10 jobs on a job board. Job A is receiving ZERO applications. Job B is receiving 100 applications. Both of those results aren’t desired. Why? Yes, 100 applications are fantastic, but to fill an open job,… Continue reading
3 Strategies to Fill Job Orders Faster How are you filling all your open job orders right now? Posting more job ads? Increasing your spend on Indeed and other pay-per-click sites? Desperately posting jobs on social media? With unemployment at record low levels, these all too common tactics are likely to produce few, if any,… Continue reading
