Recruitment marketing - Haley Marketing Group

Tag: Recruitment marketing

Smarter Recruiting, Better Results: Haley Marketing Publishes Free “Smart Recruiting Checklist” for Staffing and Recruiting Firms

Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, has published a free recruitment marketing strategy checklist to help industry professionals improve their recruiting effectiveness. To compete in an extremely tight candidate market, agency owners and recruiters must evaluate their recruitment from… Continue reading

Haley Marketing Publishes Free Recruitment Marketing eBook for Staffing and Recruiting Firms

by Mandy Wittschen

Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced the release of a free recruitment marketing strategy eBook to provide advice for recruitment-based companies that will be losing organic (free) job postings on Indeed effective January 7, 2019. According to… Continue reading

A Recruiter, A Salesperson and Jeff Bezos Walk Into A Bar

by Aaron Eastlack

Jeff then takes 2 years trying to decide which stool is good enough for Amazon HQ2, the salesperson spills his business cards on the floor, and the recruiter says “ouch,” then she immediately looks the other two up on LinkedIn. Ok, I tried to think of a better punch-line and that’s the best I could come… Continue reading

“Building Your Recruitment Brand” with Michael Menzer from Staffing The Universe

by Todd Lewandowski

Most staffing firms have two distinct audiences, clients and candidates. But how many have two distinct brands for those audiences? In this episode we’ll talk with Michael Menzer about the importance of developing a recruitment brand. We’ll also discuss: Why is employee engagement critical to the success of a staffing firm? How can staffing firms… Continue reading

It’s Time To Keep Going!

by Brian Vaccaro

If you’re here, then you’re a fan of our content or you’ve seen us on social media! Either way, we hope you’re excited to get started on your marketing journey (or to continue building upon your past successes) to help boost your company’s fill rates or client sales. When marketing is going great, it’s phenomenal,… Continue reading

Recruiting Hack #2: Plug the Leaks in Your Funnel

by David Searns

Increase Job Applications by Up to 90% What percentage of visitors to your website are job seekers? Of those, what percent complete a job application and get placed by your staffing company? In a tight labor market, you can’t afford to lose talent—and you have to be proactive about placing every qualified candidate as quickly… Continue reading

Why It’s Important to Know the Difference Between Recruiting and Recruitment Marketing

by Matt Lozar

We need to play the long game. I’m not talking about hitting home runs. I’m not talking about training for a marathon. I’m not talking about investing years of your life to find out who is the mother in “How I Met Your Mother.” I’m talking about recruitment marketing, and how it’s different from recruiting…. Continue reading

Want More Candidate Applications? This One Change Increased Job Board Traffic By 37.97% and Doubled Applications

by Brad Smith

Record-low unemployment rates. Hard-to-fill job orders. Not a great combination for staffing and recruiting firms. If you can’t get applications, you can’t fill job orders, and you can’t turn a profit. While some staffing companies just throw more and more money into recruiting efforts – other smart companies have taken a step back. Before throwing more… Continue reading

Job A Has 0 Applications. Job B Has 100 Applications. How Can Programmatic Advertising Fix That?

by Matt Lozar

Staffing agencies and recruiters have all experienced this problem when posting numerous jobs to job boards. This example features 10 jobs on a job board. Job A is receiving ZERO applications. Job B is receiving 100 applications. Both of those results aren’t desired. Why? Yes, 100 applications are fantastic, but to fill an open job,… Continue reading

Recruiting Hack #1: Stealing Talent (ethically)

by David Searns

3 Strategies to Fill Job Orders Faster How are you filling all your open job orders right now? Posting more job ads? Increasing your spend on Indeed and other pay-per-click sites? Desperately posting jobs on social media? With unemployment at record low levels, these all too common tactics are likely to produce few, if any,… Continue reading

How Does Programmatic Advertising Extend the Reach of Your Job Postings?

by Matt Lozar

A couple of weeks ago, we examined the decision-making process behind keeping the job board spend flexible and avoiding a long-term contract. In that blog post, there are a number of reasons to avoid the long-term commitment. One of those reasons in restricting the reach of your job postings. What do I mean by restricting… Continue reading

Programmatic Job Advertising – What the Heck Is It and Why You Need It

by Matt Lozar

Programmatic – it sounds like a scary word. It sure as heck doesn’t sound like a word that is going to drive job applications more efficiently to your staffing agency. But that’s exactly what it is. Let’s jump right in and break down this technique. Programmatic – According to the Dictionary “Of the nature of… Continue reading

Job Board Advertising – a Glossary of Terms

by Matt Lozar

Acronyms and jargon sound really cool and impressive, but they are even better when we understand what the heck they stand for. Previously, I shared common terms from the pay-per-click and online advertising world. When jumping into job board and recruitment advertising, those terms will be routinely used. On top of those terms from PPC… Continue reading

The Annual Job Board Contract – Why It’s Hurting Your Staffing Agency’s Flexibility and Efficiency

by Matt Lozar

Guaranteed payments make life simpler. We sign a long-term contract (six months, 12 months, 5 years, 30 years, etc.) and know exactly the payments to expect during the term of the contract. We purchase a car and have a consistent loan payment for the next 60-72 months. We purchase a house and have a consistent… Continue reading

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Tag: Recruitment marketing

Smarter Recruiting, Better Results: Haley Marketing Publishes Free “Smart Recruiting Checklist” for Staffing and Recruiting Firms

Haley Marketing Publishes Free Recruitment Marketing eBook for Staffing and Recruiting Firms

A Recruiter, A Salesperson and Jeff Bezos Walk Into A Bar

“Building Your Recruitment Brand” with Michael Menzer from Staffing The Universe

It’s Time To Keep Going!

Recruiting Hack #2: Plug the Leaks in Your Funnel

Why It’s Important to Know the Difference Between Recruiting and Recruitment Marketing

Want More Candidate Applications? This One Change Increased Job Board Traffic By 37.97% and Doubled Applications

Job A Has 0 Applications. Job B Has 100 Applications. How Can Programmatic Advertising Fix That?

Recruiting Hack #1: Stealing Talent (ethically)

How Does Programmatic Advertising Extend the Reach of Your Job Postings?

Programmatic Job Advertising – What the Heck Is It and Why You Need It

Job Board Advertising – a Glossary of Terms

The Annual Job Board Contract – Why It’s Hurting Your Staffing Agency’s Flexibility and Efficiency

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