Get used to it: H-T-T-P-S colon slash slash…
Wait, hold on, why is that S there? It’s ALWAYS been H-T-T-P colon slash slash, right?
That S is worth more to you than you might think.
HTTP stands for hypertext transfer protocol – it’s how your browser communicates with servers that host websites and ensures mutual intelligibility. Adding that S at the end ensures not only communication, but also security. (It means SSL – secure socket layer – or simply, secure page.)
Few would question that website security is important today for e-commerce, banking, government — anywhere sensitive information is being transferred, but why should a staffing website be secure?
First of all, you want to get found. Since 2014, search engines have been putting more emphasis on secured sites when determining the order pages show up in search results. More secure = more relevant = more users finding your site.
Second, you want job seekers to see your jobs everywhere. In this digital age, sharing content has never been easier. A blog post can be sent to multiple social media sites with the click of a button and your jobs don’t have to remain hidden on just your own website (especially when the internet is so darn big) — they can appear on multiple job aggregators, pushing more visitors to your site. Several of these though, among them ZipRecruiter, Indeed and soon Google Jobs, require that the jobs appear on a secure site. You do want to be on Google Jobs, right?
Lastly, you want users to stay on your site. Recently, a client (Hi, Melissa!) called me up and told me that a job seeker did not want to fill out her company’s job board application since it wasn’t secure. Check your browser, you’ll see an icon or text right next to the website URL – browsers are letting users know if they are on a secure page.
We quickly and inexpensively set the company up with SSL and that savvy user (there are more and more every day) hopefully got a great job.
That client call was the inspiration for this post. In fact, the day after they went live with the security on their website, Melissa called me to jokingly “complain” that they were suddenly getting dozens of applications from ZipRecruiter. She had just learned the lesson I’m sharing with you now — the time is now to get rid of the http:// and move to https://.
It’s really easy to do. Just contact us and we’ll get you set up.