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TempStaff Social Media Wins ASA Genius Awards

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TempStaff’s #IGotMyJobAtTempStaff campaign took the social media category and Overall Grand Prize for their revenue level. The objectives of the campaign included driving clients back to the website, and job seekers to our job board. They also wanted to grow their social media follower base and promote new hires and exceptional candidates with the hashtag #IGotMyJobAtTempStaff.

Through social media feeds, TempStaff shared a variety of content including:

  • branded graphics promoting blog posts;
  • information about hiring/recruiting top candidates;
  • newly available positions;
  • exceptional candidates who were placed through TempStaff;
  • candidates who received stellar feedback from their positions; and
  • testimonials from happily employed TempStaff candidates.

Their social media banner graphics were also redesigned to be consistent, bold, and make TempStaff more recognizable as “Mississippi’s Leading Staffing Firm since 1981.”

TempStaff’s company philosophy is “A Personal Touch to Employment Staffing.” Their goal is to help clients create and implement staffing strategies that maximize the value of their regular and temporary workforce. TempStaff helps them find and hire the best employees and achieve their human resource objectives.

They also assist individuals in their search for meaningful, satisfying employment. TempStaff significantly contributes to the business community they serve by employing more than 4,000 people annually. They work with top employers and candidates throughout Jackson, Canton and McComb, MS.

“Since 2007, the Haley Marketing team has helped us to put our best foot forward by developing great promotional plans including website development, social media marketing, and much more,” said Jamie Higdon, TempStaff Vice President of Operations.

Since TempStaff began a concerted effort in social media, they noted the following outcome:

  • Website traffic has increased dramatically – 46% overall, and 670% from social.
  • New users have increased by 572%.
  • Social media traffic to the website has exploded – 952% from Facebook, 82% from LinkedIn, and infinitely from Twitter (0 activity prior.)
  • social audiences have bloomed – 231% increase in Twitter followers, 20% increase in Facebook likes, and 6% increase in LinkedIn followers.

To learn more about TempStaff, visit their website.

About the ASA Genius Awards

The Genius Awards recognize the best and most innovative communications and marketing campaigns among American Staffing Association member staffing companies. The American Staffing Association has recognized several member staffing firms with 2017 ASA Genius Awards, formerly known as the ASA Staffing VOICE Awards, to honor the best staffing industry marketing, advertising, multimedia, and public relations campaigns of the year.

The entries are judged by a panel of communications experts, based on aesthetics, messaging, originality, innovation, and overall effectiveness. Achievements in individual categories were recognized with Grand Awards, Genius Awards, and honorable mention distinctions.

Wondering what Haley Marketing Group can do for your staffing firm?

We’d be happy to discuss your options. We can design a state of the art website, create an attention-grabbing direct marketing campaign or show you how social media can help you stand out, stay top-of-mind, and sell more.

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