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Haley Marketing Reads: Our Favorite Books of 2019

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Many of us on the Haley Marketing team are avid readers. Whether our goal is to improve client experience, learn something new or just escape into another world, we make reading a priority. Here are some of the top books we read in 2019: 

UI/UX Designer Becca Searns favorite books this year included: 

Daemon by Daniel Suarez The author writes about technology that actually exists in a suspenseful, twisted way while breaking down the technology in a way anyone can understand. 

Design of Everyday Things by Don Norman  Don Norman breaks down the basics of how design serves as a communication between object and user, and how to optimize that communication to make the experience delightful and intuitive. 

Design is Storytelling by Ellen Lupton — Great insights into the design process with tools, concepts, and great visuals.  

Director of Content MarketingTodd Lewandowski enjoyed: 

Howard Stern Comes Again  This is his new book of celebrity interviews.  It’s not exactly a business book, but it was particularly informative because I think he’s the greatest interviewer of all time and it gave me lots of inspiration for the podcast. 

Director of Recruitment Marketing, Matt Lozar read: 

The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo  My main takeaway from this book was that managers need to focus on making everything easier for their team. It’s not about the manager. It’s about the team. How can the manager improve the process? How can the manager provide training? How can they listen to their team for feedback to make their job easier? When a manager is able to make the job easier for their team, everyone succeeds! 

Brad Smith, Director of SEO & Social Media was inspired by several books in 2019, including: 

Unfu*k Yourself: Get Out of Your Head and Into Your Life, Gary John Bishop Instead of thinking about why you CAN’T do something, think through HOW you could make it happen. We need to look internally to figure out what we can do to achieve the outcomes we want, rather than blaming others. To summarize – stop feeling sorry for yourself and make it happen, captain. 

 The Culture Code, Daniel Coyle  This book focuses on the importance of building a strong culture where people feel safe to speak their minds. Managers need to build that trust over time by showing vulnerability. They need to establish a shared vision and very clearly defined goals – and help people find a path to achieve them.  

A Man Called Ove, Fredrik Backman  This is the story of a stubborn old man that is set in his ways. He has a hard time seeing other people’s point of view and becomes a hermit when is wife dies.  

The 5 People You Meet in Heaven, Mitch Albom  This is a story about how minor things in your life or even people that you don’t necessarily remember can have a dramatic impact on your life. It makes you think a bit deeper about ALL the relationships you make—or don’t make—and how each of those experiences can really shape your life.  

 Delivering Happiness, Tony Hsieh  This is the story of the founding of Zappos. Their success was driven by passion, a great corporate culture and a sense that everyone is working toward a shared purpose.   

Copywriter, Cathy Lanski liked these books best in 2019: 

Dopesick: Dealers, Doctors, and the Drug Company that Addicted America by Beth Macy  This was a revealing account of the origins of the opioid epidemic.  It was eye-opening to see the role unethical and misleading marketing can influence people to make bad decisions.  

Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators by Ronan Farrow This riveting book served as a reminder of the power of relentless investigative journalism even against seemingly insurmountable odds.  

Vice President & COO, Victoria Kenward met the author of this insightful work: 

212 Degree Service: The 10 Rules for Creating a Service Culture by Mac Anderson  The book relates going the extra mile in service to that extra degree that takes water from hot to boiling. It’s the little things that make a big difference and giving the customer more than they expect.  In order to foster a service culture, companies must develop a passion for excellence, and hire the best people and empower them to do whatever it takes to satisfy the client. 

Additional team favorites included: 

The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness by Jeff Olson (Brad Bialy, Social Media Marketing Advisor) 

Calypso by David Sedaris (Linda Smith, Project Manager) 

Creativity and Taoism: A Study of Chinese Philosphy, Art, and Poetry by Chang Chung-yuan (Linda Smith, Project Manager) 

Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou (Prudence Shank, Writer/Editor) 

The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid (Cathy LanskiCopywriter) 

Girl, Stop Apologizing by Rachel Hollis (Kathleen McCarthy, Social Media Marketing Advisor) 

Elevate by Robert Glazer (Victoria Kenward, Vice President & COO) 

I’m Thinking of Ending Things by Iain Reid (Mackenzie Froese, Marketing Advisor) 

The Butchering Art: Joseph Lister’s Quest to Transform the Grisly World of Victorian Medicine by Lindsey Fitzharris (Joanna Eberts, Digital Media Graphic Designer) 

Three Signs of a Miserable Job by Patrick Lencioni (Aaron EastlackSocial Media Marketing Advisor) 

A Man Lies Dreaming by Lavie Tidhar (Shira Boyle, Marketing Support Specialist) 

What was your favorite or most inspiring book of 2019? Let us know in the comments! 

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