The staffing industry is cyclical by nature, as the frequency of job orders a staffing company receives are based on the demands of its clients. Typically, the holidays are a busy season for staffing companies that provide temporary workers, but now that the holiday season is well behind us, what comes next? If your business has slowed considerably, it’s time to develop a plan to attract job orders all year long.
Become A Magnet
To hedge against slow periods, build a pipeline of potential new clients. Your sales team is responsible for business development, but what if you could build relationships, establish trust and get potential clients to reach out to you (or at the very least, warm up some of those cold prospects)?
Winning prospects takes a great deal of time if you’re doing it the old-fashioned way and cold calling businesses. However, with the right marketing strategies and tactics in place, you can attract and nurture potential leads. How do you do that?
- Show how you’re different from other staffing companies.
- Illustrate the ways your differences add value.
- Demonstrate that you understand the things that matter to potential clients.
- Share information that prospects can actually use in their business.
- Help prospects become more successful.
Remember, people are bombarded with messages all day, every day. People have gotten used to shutting out noise. But if you provide them with useful, value-adding information that speaks directly to their needs, they will pay attention.
Marketing Should Generate ROI
Marketing is an effective way to nurture relationships with existing clients and attract new clients and candidates to your staffing firm. But it requires effective planning to generate true return on your investment.
Haley Marketing Group is a leading provider of marketing services for the staffing industry. For over 20 years, we have been helping staffing firms across the country maximize their marketing spend. Firms that want to generate leads, grow their business and boost productivity lean on Haley Marketing Group to leverage both online and offline strategies to attract new clients and candidates and achieve their goals.
Services that can help you generate staffing leads include:
- Websites and Job Board
- Blogging and Social Media
- Email and Content Marketing
- Search Engine Marketing
- Direct Mail
- Identity & Design
- Reputation Management
If you are ready to stand out, sell more, recruit more and beat your competition, contact Haley Marketing Group today.