Is your website producing the results it should be for your firm?
It is so important to be found by job seekers and employers online. Your website is more than an online brochure. It is a 24/7/365 sales rep, a recruiter, and a significant part of the customer experience. More candidates and clients will visit your website in one year than you will talk to in your lifetime.
How can you make sure that your site is performing at its peak? This is part 1 of 2 of the 12 strategies to improve your site’s performance. Here are the first six strategies to ensure your website is doing all it can to drive responses from candidates and clients.
1. Optimize Home Page Response
Make sure your home page messaging is designed for the right audience. Write skimmable copy, include multiple strong CTAs, and display important information above the fold.
2. Improve Load Speed
Make sure your site performs well on desktop and mobile – minimize HTML and CSS, cache content, compress images, limit third-party plugins, and optimize hosting to improve load times.
3. Use Intelligent Site Architecture
Consider who visits your site: job seekers, employers, current associates, and clients. Map out where your site’s content should go so that visitors can get relevant information as efficiently as possible.
4. Improve Navigation
Think like a user. Use hamburger menus for mobile and traditional dropdown menus on desktops. Move non-critical information to the footer and use large-format dropdowns for complex websites to make Navigation easier.
5. Design for Conversion
The point of your site is to turn job seekers into applicants and employers into clients. Design for conversion by including a featured jobs section on multiple pages, embedding a search widget throughout the site, building internal links, diversifying CTAs, and considering a live or automated chat feature.
6. Get a Better Career Portal
Improve search and filtering capabilities. Streamline the application process with short forms, easy-to-follow steps, and one-click apply options. Boost your job listings SEO to get more results. Optimize your listings for Google for Jobs. Reengage and retarget candidates to bring them back to your site even if they’re not ready to apply right now. Check out our career portal page!
Up Next: 12 Strategies to Improve Your Site’s Performance Part 2
Next week we will be discussing the next 6 strategies to improve your site’s performance. We will cover topics like expanding your CTAs, improving SEO strategies, and so much more. Can’t wait till next week? Don’t worry you can download the full guide, here: Cheatsheet: Staffing Website Strategy
