It’s been a long time.
For more than a decade, marketing in the staffing industry has been about recruiting. Job ads. Employment branding. Social media. Local SEO. Programmatic. And more.
2023 looks different.
Now, it’s about selling. Lead generation. Sales automation. And building digital marketing conversion funnels. While recruitment marketing will remain important, staffing and recruiting firms must do more in 2023 to stand out, stay top-of-mind, and drive sales.
Inside this blog series, you’ll find 18 marketing ideas to increase your visibility, build your brand, support your salespeople, and expand your client base. In this blog post, we present 5 strategies and tactics to increase visibility. We hope you enjoy these ideas and that they help ensure success in 2023!
Idea 1:
Integrated Direct Marketing (IDM)
Create a systematic process for targeting new prospects. Leverage multiple touchpoints and multiple channels of communication to maximize your probability of getting your message to each prospect.
Why IDM?
- Give your salespeople a structured system for selling
- Increase call effectiveness
- Generate more appointments
- Shorten your sales cycles
IDM in Action
For one of our clients, an IDM campaign resulted in a 100% improvement in sales calls to appointments, reducing their sales cycle from 3 months to 4 weeks!
Idea 2:
CRO (Conversion Rate Optimization)
CRO is the art and science of getting people to respond to your website. Every day, dozens, hundreds, or possibly thousands of people visit your website. But the vast majority do not take action.
CRO is about optimizing your website design and content around three things:
>Want to know more about CRO? Watch our on-demand webinar. (It’s free!)
Idea 3:
Increase visibility
In staffing and recruiting (and just about any business), out of sight is out of mind. If business slows and you “go dark,” people assume the worst.
Looking at past recessions, our clients that got aggressive about building visibility:
- Saw sales decline far less than their competitors (directly related to the value of your services).
- Recovered sooner (about six months ahead of the industry).
- Recovered stronger (about 2x the rate of growth of the industry)
Now, while business remains strong, is the best time to build your visibility—online and in the real world!
Idea 4:
OPS (Other People’s Stages)
Want to improve your reach to your target audience and gain instant credibility? Get on someone else’s stage!
- Become a speaker at a conference
- Be a guest on a podcast
- Present a webinar for another company or a trade association
- Write guest blog posts
Seek out organizations with audiences that match your ideal clients. Then share your expertise, ideas, and success stories. Turn their audience into yours!
> Want to get on our stage? We are looking for guests for our Secrets of Staffing Success podcast. Take a listen on iTunes, Google Play, Spotify, or your favorite podcast app, and reach out to us if you’d like to be on the show!
Idea 5:
PPC Advertising
Google. Facebook. LinkedIn.
Paid advertising can put your business in the right place, with the right people, at the right time.
Use PPC ads to:
- Get to the top of Google search results.
- Ensure you appear on Google maps.
- Increase your visibility on YouTube.
- Attract the interest of relevant surfers on Facebook.
- Deliver highly targeted messages on LinkedIn.
>Have you heard about our latest PPC Product: Google My Business Local Ads? Ask us how you can AFFORDABLY get found on Google search, maps, and more!
Up Next: Top 18 Marketing Strategies & Tactics for 2023: Part 2 – Build Your Brand
Our next post will discuss 4 marketing strategies and tactics that you can use to build your brand. If you don’t want to wait, you can access the full ebook here.
