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What’s Working in Staffing PPC? (These results seem too good to be true…BUT THEY ARE!)

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Picture this:  

  • 1,452,166 brand impressions in just six months.  
  • Over 3,000 new website visitors flooding in.  
  • Monthly visibility in 5,000 Google searches.  

And to top it off, Google My Business photos that outshine competitors by a whopping 1,000%. The best part? All of this achieved with a monthly budget of less than $1,000. 

Sounds too good to be true, doesn’t it?  

But it’s not some marketing fairy tale. It’s the real data from a single branch office of a nationwide staffing franchise that tapped into the power and affordability of local PPC advertising. (Check out the full case study here.) 

So, what exactly is local PPC, and how can it revolutionize your staffing firm’s digital strategy? 

What is Local PPC? 

PPC, or Pay-Per-Click advertising, is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. Local PPC takes this concept and focuses it on targeting local audiences within a specific geographic area. This means your ads are shown to potential clients and candidates who are actively searching for staffing solutions in your area. 

Why Local PPC? 

Imagine having your staffing firm dominating search results whenever someone in your locality searches for staffing services. With local PPC, that’s precisely what you can achieve. Here’s how it can benefit your firm: 

  • Increased visibility. Your ads appear at the top of search engine results, ensuring maximum visibility to potential clients and job seekers in your area. 
  • High-quality leads. By targeting local audiences, you attract leads that are more likely to convert into clients or applicants, driving business growth. 
  • Cost effectiveness. Despite the impressive results, local PPC can be surprisingly affordable, making it accessible to staffing firms of all sizes. 

How Local PPC Can Make an IMPACT for You 

Curious to see how local PPC could transform your staffing firm’s online presence? Picture attracting top-tier clients and high-caliber candidates with targeted ads that speak directly to their needs. Imagine a steady stream of quality leads flowing to your website, boosting your conversion rates and bottom line. 

Ready to Take the Leap? 

Looking for even more strategies to drive sales and grow your business? Take advantage of our free lead gen roadmap – a 60-minute strategy session with Haley Marketing’s experts. And be sure to visit our Make an IMPACT resource hub, where you’ll find eBooks, on-demand webinars, and more (all completely FREE!).

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