Let’s face it: email can be pretty boring. And your clients and candidates probably think so, too.
But it doesn’t have to be that way.
Did you know that adding a video to an email can boost open rates by 19%? Or that video thumbnails can increase click-through rates by a whopping 65%?
Video email is an incredibly powerful tool that staffing and recruiting firms can leverage to make a bigger impact with their marketing strategy. Keep reading to find out why video email is beneficial for staffing firms – and learn some practical strategies and tactics that you can implement today.
Why Video Email Matters
Video email allows for much more personal outreach than traditional methods like text-only email, SMS texting, or social messaging. It helps establish a connection with your audience and humanizes your brand. By incorporating videos into your email marketing campaigns, you can capture attention, convey emotions, and deliver your message in a dynamic and engaging way.
Video combines visual and auditory elements to deliver information, making it easier for viewers to comprehend and remember your message. Put simply? Video helps create a memorable experience that sets your staffing firm apart from your competition.
Ideas for Video Email in Staffing:
- Introduce your team: Use video emails to introduce your staffing firm’s team members to your clients and candidates. This helps build trust and familiarity, as it allows viewers to put faces to names and see the personalities behind your brand.
- Highlight success stories: Share video testimonials from satisfied clients and candidates who have had successful experiences with your firm. These real-life stories add credibility and provide social proof of your capabilities.
- Demonstrate expertise: Showcase your industry knowledge and thought leadership by creating informative videos that offer insights, tips, and advice for clients and candidates. This positions your firm as an authority in the field and establishes trust.
- Personalized messages: Record personalized video messages for individual clients or candidates. This level of personalization shows that you value their unique needs and strengthens relationships.
- Interactive videos: Incorporate interactive elements into your videos, such as clickable buttons or annotations, to encourage viewers to take action. This could include directing them to your website, scheduling a call, or downloading a resource.
Video email is a game-changer for staffing and recruiting firms. It increases open rates, click-through rates, and allows for more personal and engaging outreach. By leveraging the power of video in your email marketing campaigns, you can create a bigger impact and stand out in a competitive industry.
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